PPT-World Consumer Day Malta Conference: Making Digital Marketplaces Fairer 15 March 2018

Conference Making Digital Marketplaces Fairer 15 March 2018 Consumers stakeholders in online platforms Grace Attard General Secretary Association Consumer . Caro Cowan. Scottish Government. Why?. Tackling inequalities one of three main priorities for Government.. Tackling inequality goes hand in hand with building string sustainable economy. FM determined to speak to people differently – bottom up . Shared decision-making workshop . October 2014. Effective consumer involvement. Involving consumers in the development of decision aids is best done through all stages: . Developmental. Promotion and use. Are consumers standing up . for their rights?. www.consumercouncil.org.uk. 1. Introduction. Consumer proficiency. Consumers’. awareness of their rights. Consumers’ confidence. in expressing their rights. Are consumers standing up . for their rights?. www.consumercouncil.org.uk. 1. Introduction. Consumer proficiency. Consumers’. awareness of their rights. Consumers’ confidence. in expressing their rights. Multiscreen (TV online). 4x. more Millennials are watching TV than are on Facebook or YouTube. Source: comScore . MediaMetrix. Key Measures (multiplatform), March 2017; A18-34 Nielsen R&F Time Period Report, Live SD, Total Day. . How Consumer-Government engagement is making a difference. India’s leading Community Social Media Platform . About . LocalCircles. India’s leading Community Social Media Platform. Bringing citizens together in online communities for constructive causes. 2013 . Namibia . Consumer Protection and Competition Highlights. Livingstone. , Zambia. 10-12 September 2013. By: Maria Pogisho. MINISTRY OF TRADE AND INDUSTRY:. CONSUMER PROTECTION AND COMPETITION. copyright infringement survey. @creativepec @nesta_uk . Online culture consumption patterns. . . Trends in consumption. Demographic differences. Platforms. User overlap. Trends in consumption. . How do people access the Internet?. Mauritius 21-22 Nov 2019. BUILDING CONSUMER TRUST . IN ecommerce. It was in 1960, when US President JF Kennedy asked a question to the congress: Who is a consumer. ? . I quote:. "Consumers, by definition, include us all. . mostto the health care consumerInsights for health care providers from the Deloitte 2016 Consumer Priorities inHealth Care Survey2In Deloitte146s 2016 Consumer Priorities in Health Care Survey we expl ITABLE OF CONTENTSTABLE OF CONTENTSINTRODUCTIONDIGITAL DISTRUST HOW DID WE GET HEREGOOGLING INDIFFERENCE TO HARMFACEBOOK UNLIKEDTWITTER146S CHARACTERCREATING SAFE DIGITAL NEIGHBORHOODSTHE SURVEYABOUT The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand Distill Maximum Value from Your Digital Data Do It Now Why hasn8217t all that data delivered a whopping competitive advantage? Because you8217ve barely begun to use it, that8217s why Good news: neither have your competitors. It8217s hard But digital marketing analytics is 100 doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from RampD to customer service to social media marketing Prioritize8213because you can8217t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer8217s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make the most of surveys, focus groups, and offline research synergies Focus new marketing investments where they8217ll deliver the most value 8226 Identify and understand your most important audiences across the digital ecosystem8220Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.8221 8213 Sam Knowles, Founder amp MD of Insight Agents author of Narrative by Numbers: How to Tell Powerful amp Purposeful Stories with Data