. 20 Throwback Marketing . Tips. What has stuck around and how it’s changed. 1 – Marketing Lists need to be focused . 2 . - . Privacy policies are still important. Generate a . free policy on . http://www.freeprivacypolicy.com. ID: 422688
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Cheryl Salazar| The Partner Marketing Group
20 Throwback Marketing
What has stuck around and how it’s changedSlide3
1 – Marketing Lists need to be focusedSlide4
2 - Privacy policies are still important
Generate a free policy on http://www.freeprivacypolicy.com/Slide5
3 – Only interesting newsletters are read
Send to your biggest fansClickthroughs will help adjust strategyConversions (content or calls)Clean your list (remove all the bounces)Forward rate and how you can track itDelivery rate should be above 95%Include alt text for your imagesSlide6
4 – Email is the new snail mail
Ask subscribers to white list you
Offer both HTML and text versions of the emailUse short subject linesHonor unsubscribes, it’s illegal not toUse personalizationSlide7
5 – Nurturing is still fashionable
The Rule of 45:
45% of all inquiries will buy within 12 months. Time is the only variable.
, Sales Lead Management AssociationSlide8
6 – People still don’t like SPAM
7 - Quality Back Links matterSlide10
8 - Telemarketing still has purpose
9 - Turn pictures into wordsSlide12
10 – Expanding to Canada?
Visit the Industry
Canada website at
on companies by categories or NAIC and get comprehensive detail about
11 - Resurrect the Direct Mail pieceSlide14
12 – No more syndicated content!Slide15
13 - Refresh your logo
14 - Reconsider your giveaways, we have too many coffee mugsSlide17
15 – Submit Local Press ReleasesSlide18
16 – The Chamber of CommerceSlide19
17 – Leverage your Business JournalSlide20
18 - Advertise on local TV or radioSlide21
19 – Local event sponsorshipSlide22
20 – Tradeshows are experiencing a resurgenceSlide23
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