Cheryl Salazar| The Partner Marketing Group

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Cheryl Salazar| The Partner Marketing Group




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Cheryl Salazar| The Partner Marketing Group

20 Throwback Marketing

Tips

What has stuck around and how it’s changed

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1 – Marketing Lists need to be focused

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2 - Privacy policies are still important

Generate a free policy on http://www.freeprivacypolicy.com/

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3 – Only interesting newsletters are read

Send to your biggest fansClickthroughs will help adjust strategyConversions (content or calls)Clean your list (remove all the bounces)Forward rate and how you can track itDelivery rate should be above 95%Include alt text for your images

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4 – Email is the new snail mail

Ask subscribers to white list you

Offer both HTML and text versions of the emailUse short subject linesHonor unsubscribes, it’s illegal not toUse personalization

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5 – Nurturing is still fashionable

https://mbs.microsoft.com/partnersource/northamerica/partner-essentials/guides-handbooks/MSDPartnersERPinSMBToolkit

The Rule of 45:

45% of all inquiries will buy within 12 months. Time is the only variable.

James

Obermeyer

, Sales Lead Management Association

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6 – People still don’t like SPAM

Source: http://blog.hubspot.com/blog/tabid/6307/bid/30684/The-Ultimate-List-of-Email-SPAM-Trigger-Words.aspx

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7 - Quality Back Links matter

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8 - Telemarketing still has purpose

Telescripts

available on

Partnersource

: https://mbs.microsoft.com/partnersource/northamerica/sales-marketing/campaigns-demand-generation

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9 - Turn pictures into words

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10 – Expanding to Canada?

Visit the Industry

Canada website at

www.ic.gc.ca

. Search

on companies by categories or NAIC and get comprehensive detail about

businesses.

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11 - Resurrect the Direct Mail piece

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12 – No more syndicated content!

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13 - Refresh your logo

http://www.entrepreneur.com/dbimages/article/what-your-companuy-logo.jpg

https://www.graphicsprings.com/

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14 - Reconsider your giveaways, we have too many coffee mugs

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15 – Submit Local Press Releases

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16 – The Chamber of Commerce

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17 – Leverage your Business Journal

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18 - Advertise on local TV or radio

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19 – Local event sponsorship

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20 – Tradeshows are experiencing a resurgence

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Who is The Partner Marketing Group?

We provide experienced-backed guidance combined with high quality content to fuel your inbound and outbound marketing campaigns.

Marketing Planning and StrategyCampaign DevelopmentSocial MediaChannel Marketing

Contact: CSalazar@ThePartnerMarketingGroup.com

Leave your business

card. We’ll notify you when

this must-have eBook is released!

Coming Soon:

Content Development:

eBooks

Infographics

Blogs

Social tools & posts

Comprehensive Campaigns

Case

studies and more.

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THANK YOU

Please fill out your evaluation

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