amp Pills 20100927 Elly amp Jason Product introduction Marketing plan Cost SWOT analysis Conclusion Outline Product Red Ginseng Energy Drinks and Pills Logo Power up ID: 295437
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Red Ginseng Energy Drink& Pills
2010/09/27Elly & JasonSlide2
Product introductionMarketing planCostSWOT analysisConclusionOutlineSlide3
*Product Red Ginseng Energy Drinks and Pills*Logo: Power up!Slide4
Main ingredient: Red Ginseng Effects of Red Ginseng - Increasing energy - Stimulating sexual function - Reducing the incident of cancer
Natural healthy ingredientProduct DescriptionSlide5
Energy Drink IndustryThe U.S. domestic market: $10 billionMarket structureSlide6
Red BullMonsterCompetitionsSlide7
Power up!To be in the best of health.No caffeine in it.SloganSlide8
Marketing StrategyPrice$1.99 Product Healthy Ingredient Place
Three major food retailer: Wal-Mart, Kroger Co., CostcoPromotionBuy one get one free campaign
Target
People Above 35 years oldSlide9
ItemPriceRetail price in Korea$1Shipping$8 / 1 cubic foot
$0.02 per bottleDuty$0.05 (approximation)
( free for ginseng root;
$0.01 for beverage with 0.06 liter )
Cost
Total cost:
$1.07
/ bottle Retail price: $1.99 ( Red bull – $1.99, Monster – $2.29 )Source: http://uboxworldwide.com/international-shipping/korea_south/
http://usitc.gov/publications/docs/tata/hts/bychapter/1002C12.pdf
http://usitc.gov/publications/docs/tata/hts/bychapter/1002C22.pdfSlide10
SWOT AnalysisStrengths:1. Healthier2. High quality ginseng resource3. Variety of ginseng product4. PriceWeaknesses:1. Flavor2. People might
not be familiar with ginseng drink and pill Opportunities
:
1. Awareness of Healthy food2. Up coming FTA between
Korea and the U.S.
Threats:
1. Taste of American consumer 2. People in the U.S. get used to drinking coffeeAdd honeySlide11
A healthier alternative to energy drinkA challenge to change people’s habit of drinking energy drink To expand the market to the North & South America in the futureConclusionSlide12
http://en.wikipedia.org/wiki/Ginsenghttp://www.kgc.or.kr/front/kgc/network/network.dohttp://researchwikis.com/Energy_Drinks_Markethttp://supermarketnews.com/profiles/top75/2010/index.html/http://www.pe2000.com/caffeine.htmhttp://kgc.or.kr/brand/product.do?productCtgryGroup=3&nav=2_4_0http://uboxworldwide.com/international-shipping/korea_south/http://www.export.gov/FTA/korea/index.asphttp://en.wikipedia.org/wiki/Main_Pagehttp://usitc.gov/publications/docs/tata/hts/bychapter/1002C12.pdfhttp://usitc.gov/publications/docs/tata/hts/bychapter/1002C22.pdfReferences