for a better us Annual giving campaign Community kickoff Triple J manor house January 5 2017 Goals by branch Alexander County 36000 6220 Camp Hanes 250000 53902 Childcare Services 65000 27618 ID: 572388
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THE Y.
for a better us™
Annual giving campaign Community kick-offTriple J manor houseJanuary 5, 2017Slide2
Goals by branchAlexander County $36,000 $6,220 Camp Hanes $250,000 $53,902Childcare Services $65,000 $27,618Davie $115,000 $22,472 Fulton $153,000 $28,553
Jerry Long $355,000 $69,425Kernersville $180,000 $77,289Robinhood Road $180,000 $76,393Statesville/Barium Springs $135,000 $76,977Stokes $125,000 $30,156Wilkes $200,000 $53,973
William G. White $375,000 $112,126Winston Lake $65,000 $12,040Yadkin $115,000 $24,632Association $251,000 $133,237Total $2,600,000 $805,013
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Branch 2017 goal 2017 raisedSlide3
2017 annual giving campaign to datetotal dollars raised: $805,013
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2017 goals vs. 2016 actual$2.6 million (Goal)9,000 gifts975 CRT donors
100% Board GivingAverage gift $400 4
2017
2016
$2.53 million (Raised)
8,365 gifts
926 CRT donors
100% Board Giving
Average gift $371 Slide5
2017 AGC FocusDonor RetentionRelationship, Engagement, StewardshipStoryteller Recruitment & Training5 Divisions of StorytellersStaff (completed)Board (completed)CRTs
$250-$999$250 and belowRecurring/Monthly Giving
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The role of fundraising in the YYouth Development15.1 million children are unsupervised after schoolOne out of two children entering Kindergarten is not prepared for school
Nearly one third of public high school students fail to graduateOnly about half of Black, Hispanic and American Indian youth graduate high school6
Healthy LivingOne third of Americans are obese26 million Americans have Type 2 diabetes
Social Responsibility
42% of children live in low-income familiesSlide7
Steps in the gift cycleIdentification of ProspectsCultivate and InvolveAsk for SupportAcknowledgement/Stewardship
Renewal7Slide8
Time and energy involved in each step8Slide9
The Art of “the Ask”Know your role, your purpose and your goal-you are an ambassador of the Y.Know our cause (Youth Development, Healthy Living, Social Responsibility).
Know the prospect-what is their link to the Y or to community issues that Y programs address?Make the appointment-offer several times and places; should you take a staff member with you?Tell the story and how they can be involved.Relate you own story; your enthusiasm will be contagious.
Ask the prospect about what he/she sees as community issuesTalk about Y programs designed to address these issuesMake sure you have already made your gift.
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The Art of “The ASK”Know what to ask for and whyDiscussion—questions and answersWait for response
CloseAcknowledge the gift, thank the donor, confirm details and thank the donor for the opportunity to share Y storiesIf more time is needed to make a decision, know when to follow-up; thank the prospect for the opportunity to share Y storiesDon’t get discouraged
All visits are successful!Send the pledge card to the Y right away.
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The pledge cardCHECK:Name/contact info – if blank, fill out with as much info as possible; if pre-printed, confirm contact infoPledge amount
– be sure to include employee match if their company matches!Payment Preference – don’t forget to indicate if donor prefers to pay now or pay laterNotes – use this section to include any information you learn about the donor or keep track of communication (you can also use the back for notes!)11Slide12
ResourcesNEW THIS YEAR: Volunteer Guide (available in a few weeks)Annual Giving Campaign Website (www.ymcanwnc.org/agc)
Videos Stories (new for 2017 and past years)AGC BrochureCall ScriptsMuch more!
Y-Exchange Other branchesStaff Weekly Updates from AGC ChairAGC Marketing in branch
Y social media pagesYOUR passion for the Y
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Questions?What did you learn new today?How will you use what you learned back at your branch?
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Thank YouAnnual Giving CampaignYMCA OF Northwest North Carolina
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