PDF-Introduction to Digital Marketing 101 Easy to Learn and implement hands on guide for Digital

Skyrocket your business goals with this hands on guide Key FeaturesOnline advertising Online marketing campaigns Mail marketing Website marketing Optin email Mobile marketing Marketing data Digital strategy Consumer marketing DescriptionSocial media marketing has stemmed from people8217s communication habits Nowadays social networking platforms are essential in practice even in marketing To understand thechanges and transformations the field of marketing has undergone until now it is important to know its originThis complete guide will help you start selling and marketing your business by teaching you both SEOSEM and web usability You will learn the analytical part of Google Analytics andonline advertising through Google AdWords This book will introduce you to Web 20 and at the end of it you may also want to make a career change to digital marketing Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses What are the prerequisites for a successful business What will happen if your company does not use digital marketing for your business Do you know what are the newest and best technologies applications web tools and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently What Will You Learn Design organize and monitor strategies Optimize your website SEO Create manage and evaluate Google Ads campaigns and display advertising and payment campaigns Integrate mobile marketing and mail marketing campaigns Use Google Analytics Improve the accessibility and usability of a website and UX Stand out on LinkedIn Apply Big data and machine learning to digital marketing Who This Book Is For Anyone who for personal academic andor professional reasons wants to learn the basics of digital marketing It is also a good start for marketers who would like to know their audiences and define strategies that best suit themTable of Contents 1 Define your audience Marketing plan amp value proposition 2 Content strategy Key process to improve content creation 3 Use social media for your business 4 Social ads Make peoplethink and talk 5 SEO for beginners Title URL amp CTR 6 Search engine marketing SEM Position your brand in the market PPC amp paid search 7 Display advertising to target your audience Facebook target audience keywords amp search terms 8 Create a campaign with email marketing Segmentation email automatization split test AB testing amp optimization 9 Analyze what people do in your website Google Analytics amp Big data 10 Launch your career in digital marketing Digital Marketing jobs LinkedIn networking Big data machine learning amp elevator pitch About the Author Cecilia Figueroa is an expert in digital marketing and specializes in tactical and strategic innovation to achieve maximum business success With ten years of experience in the sales and business world in 2016 she switched to digital marketing and has been designing marketing campaigns for American and European companies Your LinkedIn Profile httpswwwlinkedincominceciliafigueroa. 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