DIGITAL MEDIA TECHNOLOGY - PowerPoint Presentation

Slide1

DIGITAL MEDIA TECHNOLOGY

FY14 Goals and Strategy

Slide2

Digital Media Technology

Spencer Stephens

Slide3

Why we are here

Driving the

Sptech

technology mission

Providing technology expertise to

LoB’s

and Corporate.

e.g.

System design: SPT Media Centre, OTT/Crackle combined infrastructure

e.g.

Content protection requirements for content licensing agreements.

e.g.

Technical analysis of regulatory issues.

e.g

. On set camera and workflow expertise

Developing and deploying services to help

LoB’s

perform better

e.g.

Eagl

,

Cineshare

, Signal,

Aspera

, watermarking

Taking on strategic leadership roles in the industry

e.g. 4k/UHD requirements: picture and enhanced content protection

e.g

. IMF

e.g

. UltraViolet

Finding and developing new technology in support of our

mission and the company

Slide4

Systems and Strategy

Ryan Kido

Slide5

Goals (1/2)

Architecture Guidance/Modernization

MediaCentre

Crackle/OTT

DMG Applications/MCS

“Hub” and DBB Integration

Workflow Innovation

Digital Mastering – IMF, Dubbing & Subtitling

Exploitation of DADC/DBB Servicing

MCS/Cloud Opportunities

Digital Marketing

Slide6

Goals (2/2)

Production Backbone

Operations Structure and Standardization

Address Tactical and Strategic Infrastructure Issues

Financial Model and Rate Card

Develop Services Roadmap to Support Production, IMF Creation

Look for Collaboration Opportunities with SPD

Industry Standards and Efforts

SMPTE – IMF

ETC – Production in the Cloud

Slide7

DMG

Doug Chung

Slide8

Strategic Goals

Continue to help SPE businesses cut costs

Keep operations running smoothly

Seek out additional cost-saving opportunities

Continue to enable SPE businesses to pursue market opportunities

Continue to build innovative digital media solutions

Reduce DMG operational costs

Better manage storage costs

Reduce support costs

Be more responsive to customer requests

Strive for Continuous Delivery

Slide9

Enterprise Goals

DMG Storage Policy (storage cost reduction)

EAGL Archive Storage (storage cost reduction)

EAGL Re-Engineering / Replatform? (stability, performance, efficiency improvements)

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SPT Goals

Support

MediaCentre

Project (strategic benefit)

Support B2B Integration (security and strategic benefits)

Screeners

Support WOF / Jeopardy Archive Project

New episodes ingestion

Black detection and removal (editor labor cost savings up to $562,500 for 5,000 episodes)

Usability Enhancements (efficiency gains $38,000 / year)

Linked Assets (completed)

New Audio Mappings

Event Notifications

SRO Web App: International Productions

Screening Room

iPad

: Phase II

Roles, Filtering, Streaming

Screening Room Runtime w/ DRM Download

Desktop (Mac/PC), Android, Windows 8

Slide11

MPG Goals

SOAR Phase II

Cancel Order

Update Order

In-line Delivery (Upload -> Email)

Image Watermarking

Slide12

SPHE Goals

Screening Room iPad app

SRO Web App: Additional Territories

Added Value Workflow

ACORN Replatform

Slide13

WPF Goals

DBB Integration Support (strategic benefits)

Trailer Support (additional transcoding costs savings = $162,630 / year)

Clip Transcode Workflow (additional transcoding cost savings expected)

Migration of Workflows to EAGL (consolidation strategic benefits)

Added Value

Slide14

Other Goals

Productions

Verance Embedding Workflow (security benefits)

Other

Support SCE Migration to MCS

Support DADC / BBC Migration

Slide15

Support Goals

GSD Phase II

Expanded support agreement

Increased cross-training

Global Account Administration transition

Slide16

Technology & Operations

Glen

Marzan

Slide17

Strategic Goals

Continue to help SPE businesses cut costs

Keep operations running smoothly

Seek out additional cost-saving opportunities

Continue to enable SPE businesses to pursue market opportunities

Continue to build innovative digital media solutions

Reduce DMG operational costs

Better manage storage costs

Reduce support costs

Be more responsive to customer requests

Strive for Continuous Delivery

Pro-active rather than re-active

Slide18

Enterprise Goals

DMG Storage Policy (storage cost reduction)

Cloud based storage analysis (storage cost reduction)

Slide19

SPT Goals

Support MediaCentre Project (strategic benefit)

Support WOF / Jeopardy Archive Project

Complete Library Ingestion

New episodes ingestion

Signal

Continue rollout of Signal to key SPT Theatrical Clients

Reduce per device costs

Slide20

MPG Goals

Signal – Theatrical Publicity

Rollout new Xperia Z Tablets in Los Angeles and New York

Continue to support all publicity efforts regarding screeners

Work with Talk shows to deliver content to existing devices.

Example: Jimmy Kimmel has a system in his office

Content distribution

Theatrical Marketing

Increase number of Aspera Nodes around the globe to continue to reduce smart jog costs. $500,000+ savings

Production

Continue to provide productions simple and efficient ways to move content. (Aspera Shares)

Get involved with productions at earlier stage to understand their needs

Pro-active

Slide21

MPG Goals

Screeners

DMCV system

5.1 Audio Support

Ultra-DMCV files 45Mbps

3D

DMT(DCP Delivery)

Work with 3rd party vendors(Deluxe, Technicolor, etc.) to increase the number of managed nodes on our systemm thuus extending our reach.

Slide22

SPHE Goals

SPHE Marketing

Add to EAGL TVSD

Signal

Add executives to system

Physical Media Reduction

Work with them to reduce number of physical screeners created

Slide23

Trailer Support

Elimination of localized trailers being returned to TCS via

smartjog

Continue to provide

Transcoding

, watermarking, fingerprinting of all content by workflow

Analyze current workflows

Pro-active

WPF Goals

Slide24

Colorworks

Better integration into their workflows so that content can be moved between

Colorworks

and the rest of the studio more effectively and efficiently.

Cloud Based workflows

Analyze how we can utilize any cloud based system that may reduce costs and increase efficiencies

OTHER Goals

Slide25

Advanced Technology

Yoshikazu Takashima

Slide26

4K/UHD Format Creation

Target

Standardize Next Gen 4K/UHD consumer picture format, including HDR, Wider Color, HFR, and higher bit depth

Integrate 4K/UHD security requirements into the distribution channels

Create new video experience delivery format which works across many device platforms

Contribution to Business Division / SPE strategy

Make 4K/UHD content more valuable (SPE)

Protect 4K/UHD content with higher security (SPE)

Realize standardized 4K/UHD mastering and distribution format (Colorworks, WPF)

Create new highest quality movie delivery option, and expand target platforms in home & mobile (SPHE)

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Slide27

Sony Group Tech/Biz collaboration

Target

Identify potential collaboration items inside Sony/SPE. Suggest how SPE content and technical expertise can help Sony’s product planning & marketing.

Use such Sony internal collaboration activity as a prototype of new content distribution.

(not in 2013, but aim expanding Sony group competitive feature to be followed by other companies)

Contribution to Business Division / SPE strategy

Provide a chance to try new technology (e.g. HDR grading, new video format delivery, etc.) in pilot project. (SPE)

Demonstrate benefit of new feature to help planning on wider business introduction. (SPHE, etc.)

Strength direct relationships between SPE and Sony business divisions. (SPE)

27

Slide28

Working together

4K/UHD Format Creation

Christopher Taylor

Colorworks (Bill Baggelaar, Chris Clark, Michael Whipple)

Yoshi Takashima

Sony Group Tech/Biz collaboration

Toshino, Masaki

SPE divisions depending on the nature of collaboration

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Slide29

Advanced Technology

Christopher Taylor

Slide30

UHD Content Protection

Work with industry to promote shared expectations

Evangelize advantages of a software centered approach

Identify central licensing authority to manage keys

Perform due diligence on Enhanced Content Protection candidate technologies

Monitor Global Platform development through

Movielabs

W

ork with vendors to improve forensic watermarking for needs of UHD

Slide31

Business unit support

provide technical leadership for In Flight Entertainment and Non-Theatrical

Support Crackle on DRM related areas

Work more closely with Home Entertainment on Enhanced Interactivity initiatives

Continue to provide support to all teams in DECE

Develop and deploy a better digital screener solution for Anti-Piracy team

Slide32

Innovation

C

onnect the studio with new startups, particularly in Silicon Beach

Develop and pitch new media business concepts

Work to develop a more systematic approach to innovation at the studio

Slide33

Production Technology

Scot Barbour

Slide34

ProductioN

Work with Crackle to identify and support a low budget 4k Production that utilizes only services on the Sony

lot.

Finishing

at CW, Editorial and Sound through PMC etc. This would become a solution for a future working model in this category

.

Work

with Columbia Pictures to help identify technology that can lower cost of productions.

Support

Columbia Pictures

camera

tests and productions utilizing

Sony

cameras

and/or

4k

pipelines.

Work with

ScreenGems

to support camera tests and productions utilizing Sony gear

.

Help establish 4k pipeline for Episodic TV, Single Cam Sitcoms and

MultiCam

shows.

Slide35

Technology and Skills

Work with CW and other Post Entities to evangelize and train for 4k production and archiving.

Work with Stage 6 and other Production entities on the lot to support use of Sony gear and 4k pipelines.

Help

to bring 4k 3D to the home video market. Help to support 3D efforts in regards to content creation.

Develop person skills with new software packages

Become proficient with

workflows and tools for RED

and ARRI cameras as well as other cameras relevant to Sony

Pictures. e.g.

offboard

recording devices, lens data,

preston

controls etc.

Become

proficient

with software needed to support Sony Pictures Technologies efforts in camera tests and other equipment

assessments

. e.g.

nuke

,

clipster

, etc.

Build internal matrix/DB of cameras, supporting gear, recorders and post tools utilized today in Productions.

Slide36

Support for Sony

Identify

and establish leads for success stories for Sony Electronics Marketing strategies.

Help

to identify and establish strategic partnerships in support of Sony

gear as it relates to Sony Pictures productions

Help

to support Sony Electronics and report potential issues with new Sony gear as well as strategic development ideas.