ABOUT LEVIS Established 1853 Founder Levi Strauss Business Apparel Company Headquarter Location San Francisco Number of Location 2800 companyoperated stores ID: 809489
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Slide1
Slide2LEVI STRAUSS & CO.
BY : MIN HTET AUNG, JUNKO KANEDA, AND ALEJANDRO
Slide3Slide4ABOUT LEVI’S
Established
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1853
Founder
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Levi StraussBusiness - Apparel CompanyHeadquarter Location - San FranciscoNumber of Location - 2,800 company-operated storesNumber of countries - 110 countries
Slide5Slide6HISTORY OF LEVI’S
For Who
Levi Strauss created the jean for the gold miners California.
Born in 1829
The first blue jean was created
by Levi Strauss and tailor Jacob Davis in 1873.
Levi ‘s received a U.S. patent for their inveition.
Slide7HISTORY OF LEVI’S
Changed from “Work Pants” to “Fashion”
Originally, Jeans was only for the labors.
Between the 1930s and 1950s, Levi's jeans became popular among youth subcultures as “Fashion.”
Big Jeans Boom
The popularity of Levi's has been spread in all over the world after world war Ⅱ, and Levi's created a big jeans boom in the world.
Slide8Slide9WHY LEVI’S IS SUCCEFUL?
Quality and Variety of Styles
Advertising
Vintage
Slide10Slide11WHAT'S SPECIAL
FOR THE QUILITY
very sturdy
shrink to fit the body shape
Levi's does not use many chemicals
Slide12VARIETY OF STYLES
Levi's has changed its designs and fabrics with time.
Levi's
always provides jeans according to the latest fashion, price and trends.
Colors Designs
Slide13Slide14Slide15ADVERTISING
Media Strategy
Levi's jeans used popular music
in TV commercials.
The consumers can see the famous musician and actors & actresses wear Levi's jeans.
Facebook, Instagram, and Twitter.
Official online shopping website
Slide16Slide17VINTAGE
Big 'E'
Manufactured before 1971
Noted by the capitalized E on the rear red tab
This vintage items are worth and expensive, because it is difficult to get.
Popular among the collectors and vintage fans. Levi's started to reproduce the copy of original “Big E” after 1995 as the marketing.
Slide18Slide19Major products
501
The original and first ever blue jean, in 1873
The button fly jeans
Popular for men of almost all body types and sizes because they are not too tight or not too loose
Slide20Major products
505
505 jean is a good choice for the people who wants a 501, but prefers a zip fly
550 -
Relaxed and comfortable fit anytime and every time.
Slide21WHAT GOOD THINGS DOES LEVI’S COMPANY DO OUTSIDE?
Fight against HIV & AIDS
Levi's contributed more than $50 million in grants to HIV/AIDS service organizations in more than 40 countries.
Levi's has supported a campaign for HIV/AIDS, Red for Life, to take action to fight HIV/AIDS and promote testing among young people across the country.
Levi's employees are provided HIV/AIDS testing, treatment, and care service
.
Slide22Slide23THAN YOU