Objectives Reach out to a younger audience Use Beaumont Enterprise Facebook Twitter TX magazines to advertise Fun Day SWOT Analysis Strengths Premier visitor and convention meeting destination ID: 801798
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Slide1
Slide2BIG IDEA!
“A day of fun!”
Slide3Objectives
Reach out to a younger audience
Use Beaumont Enterprise, Facebook, Twitter, TX magazines to advertise “Fun Day”.
Slide4SWOT Analysis
Slide5Strengths
Premier visitor and convention meeting destination
Increase visitor spending and Hotel Occupancy Tax
Makes Beaumont relevant
Avid amongst older audiences
Slide6Weaknesses
Fail to reach younger audiences
Lacks in areas other than business
Does not deal directly with Lamar students
Slide7Opportunities
Could receive a great amount of profit $$$
Diversify the visitors
“A day of FUN!”
Slide8Threats
Surrounding areas
Media
Slide9Problem Statement
Not many attractions for younger audiences
Slide10Strategy
Target younger audiences
Visitors will register on the website
Lamar Students will receive a BOGO ticket
Slide11Budget
Radio Ad for Market 6-20
= $
3500 per week
Newspaper Ad
=
$250 per week
Online Ad
=
$
480
Total for 12 months = $47,400
Slide12Creative Strategy
Slide13Execution
The
Beaumont Convention and visitor’s bureau will host “
a day of fun
” in Beaumont. Having this event will allow younger people to experience parts of Beaumont that they haven’t seen before.
Slide14Public Relations
What's on your mind?
Slide15Social Media Marketing
Encourage residents of Beaumont to promote a feeling of belonging
Encourage visitors to invite family and friends on their return to their home
Customize the day to have activities for both children, and adults
Promote networking through social media and different activities at the event
Encourage visitors to post video of their day
Slide16Evaluation
Measure attendance and increases in persons staying at local Hotels
Compare persons staying in Beaumont throughout year and people staying in Beaumont during the previous year
Gather data from posted videos by recording view counts, and viewing comments