PDF-Smartphone Smart Marketing: A layman’s guide to content marketing, social media strategy,

Its no secret that this world we live in can be pretty stressful sometimes If you find yourself feeling outofsorts pick up a bookAccording to a recent study reading can significantly reduce stress levels In as little as six minutes you can reduce your stress levels by 68. What’s working and what’s new? . Sponsored by. Moderator: . Jennifer Close. , Senior Marketing Specialist, Peabody Essex Museum. Panelists: . Alexis Merry, . Marketing Manager, . DoubleTree. by Hilton Boston North Shore. Social Media Marketing for Small and Medium Businesses. Social media marketing is successful when you are constantly posting updates and having real-time interactions with your customers. But really, who has enough time for that?. Digital Snapshot. Content Marketing Trends. Content marketing has been in the top 3 for the last 3 years. . Research shows that more businesses are now using a strategic approach (40%), so this is a trend we can expect to see continuing in 2017. . Content Delivery. Presented By: Group 8. Outline. Streaming Audio and Video. Digital Audio. Digital Video. Streaming Stored Media. Streaming Live Media. Real-Time Conferencing. Content Delivery. Background. An Intersection of Awesome. APTA Marketing & Communications Conference. . 2016. Cyndi Raskin-Schmitt. Director of Communications/Marketing. www.facebook.com/RidePSTA. 1. www.twitter.com/RidePSTA. Reasons to Use Social Media. Social Media: . Complement, Not Substitute. Social media marries traditional marketing efforts with today’s web 2.0 technologies. Traditional . marketing . is about getting attention. Group 8 - Chapter 7.4-7.5. Digital Audio & Video Streaming . .. Real time streaming becomes possible around 2000. Two things happened to enable growth. More powerful computers. Higher bandwidth. Content Delivery. Presented By: Group 8. Outline. Streaming Audio and Video. Digital Audio. Digital Video. Streaming Stored Media. Streaming Live Media. Real-Time Conferencing. Content Delivery. Background. Create quality content to influence customer behavior. MARKETING:. The Case for Content Marketing. A cornerstone of B2B marketing plans, Content Marketing supports brand building, enhances reputation and drives lead generation. Kristina Marsh. A . Little. About Me. 18 years of strategic marketing. 14 years with Dow Corning. Global Marketing Communications. Global Marketing Process. North America Market Leader. 3+ years as a strategic consultant. The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated informationIn the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications8212all at a fraction of the cost of traditional advertisingThe latest edition of The New Rules of Marketing amp PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:Incorporate the new rules that will keep you ahead of the digital marketing curveMake your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from youUse web-based communication technologies to their fullest potentialGain valuable insights through compelling case studies and real-world examplesTake advantage of marketing opportunities on platforms like Facebook Live and SnapchatThe seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. It’s no secret that this world we live in can be pretty stressful sometimes. If you find yourself feeling out-of-sorts, pick up a book.According to a recent study, reading can significantly reduce stress levels. In as little as six minutes, you can reduce your stress levels by 68%. It’s no secret that this world we live in can be pretty stressful sometimes. If you find yourself feeling out-of-sorts, pick up a book.According to a recent study, reading can significantly reduce stress levels. In as little as six minutes, you can reduce your stress levels by 68%.