PPT-From Xocolatl to Cadburys:

The story of chocolate Where did chocolate come from How did it get to England What happened on the way The origins of chocolate The journey of chocolate is a surprising one involving ancient Mayans and Aztecs Spanish Conquistadors English pirates French Kings the industrial revolution and top secret recipes. http://www.youtube.com/watch?v=SP8E6ouSiC0. . In this advert Cadburys have a gorilla playing the drums which is very unusual and odd. The first shot is just the gorilla playing the drums so we have no idea what this advert could be about at first. It goes to an open pan view of the drum studio with good lighting and the purple background which is Cadburys colour, then a close up of the drum solo at the end When first seeing this advert you wouldn’t know it was Cadburys straight away as they don’t advertise the chocolate in the advert until the very end. By doing this Cadburys have made the nation laugh at this advert as it is very funny and memorable so everyone will talk about it which promotes the chocolate. At the end of the advert the Cadburys chocolate bar appears, this makes you see the chocolate and it makes you want it as you are already in a good mood because the advert was so funny and no one has ever seen an advert like this before. The target audience to this advert would be to everyone as everyone loves chocolate. It would probably be aired on TV at a later time of day when people are settled down watching television and then when seeing this advert they are in the mood for chocolate. .