Validate the target platform vs your core business processes Step YN Shopper experience flow Content and product maintenance Order fulfilment Customer service ID: 1001243
Download Presentation The PPT/PDF document "STEP 1: Platform Selection" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
1. STEP 1: Platform SelectionValidate the target platform vs. your core business processes:Step Y/NShopper experience flowContent and product maintenanceOrder fulfilment Customer service Product promotionsMarketing communication Customer servicesAdobe e-Commerce Operational PlaybookCommerce Platform Migration ChecklistYou are seeking a new e-commerce platform to build your online store. Or maybe, you might be on a mission to upgrade your current shopping cart with the latest technology.If you run an active online store then even migration of a simple store would require thorough planning, seamless execution and a post-migration checkup to ensure minimum interruption for online shoppers and business overall. This checklist, with it’s 95 points, should provide you with all of the necessary steps to do so.
2. STEP 2: Migration Planning ChecklistGeneral Store Configuration:StepY/NContact PhoneContact EmailSupported countries and currenciesLanguages and local settingsTime zoneShipping options and rates Tax rules and ratesPayment gateways and PayPalRequired custom e-Commerce platform extensions Web site domain and your store URLsSSL certificateStepAdobe e-Commerce Operational PlaybookY/NPCI compliance requirementsUp-time monitoring and alertsSecurity and malware scanningData and content backup. Disaster recovery processes
3. STEP 3: Migration Planning - Product CatalogProduct Catalog Migration:StepAdobe e-Commerce Operational PlaybookY/NMap all standards and custom product attributes for the import/ export processMap old and new catalogue category structures Related ProductsCross-Sell products Ups-sell products Price promotion rulesPer product tax group settingsData feeds with POS inventory to other inventory systems Data feeds to other market places (eBay, Amazon, etc.) RSS Feed if any
4. STEP 4: Migration Planning - StorefrontStorefront style and content:StepY/NBranding style migration – logo, fonts, colours, images and photosThe site main and secondary navigation, calls to action menusValidate responsive theme design on mobile phones and tabletsCommon page headerCommon page elements including fonts, icons, links, buttons, and content stylesHome pageMain category pagesSubcategory pagesProduct detail pagesStepAdobe e-Commerce Operational PlaybookY/NSearch results pageShopping cart page: cross-sell optionsOther non-product content pagesDigital assets (PDF, images, videos)Links to external content (Videos, Blogs, Documents on third party sites) migrationSliders and bannersGeneric and custom widgets functionality mappingData feeds inbound and outboundProduct reviews module
5. STEP 5: Migration Planning - CheckoutCheckout Process:StepAdobe e-Commerce Operational PlaybookY/NGuest checkout optionsShipping options Payment options Free shipping rulesOrder and account related transactional emails
6. STEP 6: Migration Planning - DataCustoms and orders data migration, validation and data QA:StepY/NCustomer accountOrdersCredit memosSTEP 7: Migration Planning - Policy PagesInformational and Policy pages:StepAdobe e-Commerce Operational PlaybookY/NPrivacy policyTerms of service policy Return and refund policy Customer service links
7. STEP 8: Migration Planning - IntegrationThird-party sites and services Integration:StepAdobe e-Commerce Operational PlaybookY/NShipping service providersE-mail marketing providers (Mailchimp, Constant Contact, Bronto, Listrak, Silverpop, etc.)Amazon, Ebay, Rakuten, Play.com or other market places integration Google Merchant Center data feedsGoogle Shopping Campaigns with Google Ads WordPress or other blog integration Permanent URL mapping and 301 redirects Search engine crawler settings - Robots.txt file Keywords research and optimizationGoogle site maps Rich snippets
8. STEP 9: Migration Planning - Social MediaSocial media content and integration:StepY/NFacebookTwitterPintrestInstagramLinkedInGoogle +Sales reports Customer reports Shopping cart reports Product ReportsStepAdobe e-Commerce Operational PlaybookY/NReviews reportOn-site search terms reportWeb analytics reportsCampaign reportsSpecial reports
9. STEP 10: Migration Planning - Customer CommunicationCustomer communication and proactive customer care:StepAdobe e-Commerce Operational PlaybookY/NEmail and online communicationCustomer service training