Tips for Lawyers and Legal Professionals A Webinar by PaperStreet Why Publishing Is Important Steps to Getting Published in Major Media Outlets How to Pitch Article Ideas List of Legal Publications and ID: 780547
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How to Get publishedin major media outlets:Tips for Lawyers and Legal Professionals
A Webinar by PaperStreet
Slide2Why Publishing Is Important Steps to Getting Published in Major Media Outlets How to Pitch Article IdeasList of Legal Publications and Potential Marketstopics
Slide3Boost Your Online VisibilityGain Professional CredibilityDrive Traffic to your WebsiteIncrease Search RankingsBuild Your PlatformWhy publishing is important
Slide4Identify Publications to PitchResearch Submission GuidelinesDevelop a Strong QueryWrite the ArticleBuild Relationships with EditorsSteps to Getting Published
Slide5Recent IssuesAbout Us PageEditorial CalendarMedia KitArticlesAuthor BiosAdvertisements
Research and identify publications
Slide6Type of articles they acceptProcess for submissionStyle guidelines Materials you must submit Detailed bioPortfolio of published articles
Query letter
Research submission guidelines
Slide7Example: ABA Journal
Slide8Example: ABA Journalhttp://www.abajournal.com/submissions/
Slide9DEVElop a strong query LETTER Stand out from the crowdTargeted to the publication
Slide10Elements of a query letterPersonalization Hook SynopsisPlatform
Closing
Slide11Elements of a query letter: HOOKHook - strong opening sentence that grabs the readerBreaking NewsControversial Angle
Inside ScoopFresh Approach
Slide12Elements of a query letter: HookWeak: “I’d like to write an article for your publication about new trends in legal education.”Better: “A quiet evolution is occurring within the nation’s law schools. A changing legal climate, fiscal constraints and burgeoning case loads are creating a market for law graduates who can hit the ground running.”
Slide13Synopsis - outline of the proposed articleProposed titleTopics you will coverExpert sourcesSuggested word countWhere it will fit in publication or online channelsElements of a query
letter: SYNOPSIS
Slide14My proposed article, “Education Innovation,” will discuss this new breed of legal education, incorporating insights from students, educators and law graduates. I will discuss some of the new skills-intensive offerings (such as transactional drafting and client management), the reasons behind the departure from doctrinal courses, and how graduates of these programs are faring in the legal marketplace. The article will also highlight a number of law schools that have espoused this new breed of legal education (or list them in a sidebar).Elements of a query letter:
SynoPSIS
Slide15Platform - Why are the right person to write this article? Experience and BackgroundPublished ClipsHonors, Awards, AccoladesEducationProfessional Photo
Elements of a query
letter:
PLATFORM
Slide16Closing Brief wrap-upThank the editor Elements of a query letter: CLOSING
Slide17Follow the writing guidelines Match style and tone to the publication Always keep target readership in mindInclude links to your website and social media accountsNever miss a deadline
Writing the article
Slide18Build relationships with editors, journalists and staff writers.Never miss a deadline Follow instructionsBe easy to work withBuild relationships
Slide19Law Practice TodayLegal IntelligencerTexas LawyerCalifornia Lawyer Law Technology NewsWest Virginia LawyerSuper Lawyers (pitch a profile)Law Practice ManagementABA JournalLitigation Support TodayGP Solo MagazinePlaintiff MagazineManaging PartnerMinority Law Journal
LEGAL PUBLICATIONS
Pennsylvania Lawyer
Inside Counsel Magazine
Trial Magazine
Products Liability Law Reporter
Litigation Support Today
Legal Assistant Today
Know Magazine
Student Lawyer
IP Law & Business
Law Reporter
lawyerist.com
attorneyatwork.com
Jurist.org
Legalexaminer.com
Slide20paperstreet.com/blogfacebook.com/paperstreet@paperstreetsally@paperstreet.com
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