Encouraging more women to cycle in London - PowerPoint Presentation

Slide1

Encouraging more women to cycle in London

Claudia Corrigan

Transport for LondonSlide2

TfL

have a target to reach 1.5 million cycle journey stages by 2026.

Most current growth is coming from existing cyclists making more

trips, relying on growth in this way won’t help us reach our 2026 target. There is a need to attract a new and more diverse range of customers.

As a public body - we need to implement initiatives that aim for an equitable distribution of cycling spend and tackle the barriers amongst underrepresented groups and communitiesBlack and ethnic minority (BME) groups, women, lower income households, those with disabilities and older people are typically under-represented in cycling. There is a clear opportunity to increase the amount of women cycling in London. 13% of women in London cycle.76% of women in London can ride a bike.52% of women have access to a bike in their household.Strategic contextSlide3

Demographic profile of cyclists in LondonNRS Social gradesA – upper middles class

B – middle classC1 – lower middle classC2 – skilled working classD – working classE – non working

Gender

: Men make more cycle trips than women and year-on-year growth is also much stronger for men

Ethnicity: the cycle trip rate for white Londoners is substantially higher than for BAME groups. The growth rate has also been higherAge: Cycle trip rates peak for Londoners in their 30s and 40s. Highest growth rates in those between 30 and 50. Only 5% of those aged 65 and over cycle either regularly or occasional.Income: Londoners with higher annual household incomes are more likely to cycle, and have shown the highest growthSlide4

Barriers to cycling for women1. Fear and

vulnerability2. Identification and attractiveness

3. Lack

of confidenceBarrierWomen are much less likely than men to feel confident cycling - 35% not confident compared to 16% men

BarrierToo much traffic cited as the main reason for women not cycling Women are much less likely than men to think cycling is safe in London BarrierWomen are much more likely than men to think that cycling in London is unappealing or that cycling is not for people like them

Motivators

A

desire to

keep / get

fit

It’s

cheap / saves

money

It’s

quicker

and

enjoyableSlide5

Overcoming barriers to cyclingInfrastructure

London Cycle Design Standards published in 2014

Recognition that cyclists need space separated from high volume motor traffic and suggests three ways of achieving this:

- Full

segregation - Semi-segregation - Lower-traffic streetsDelivery through Cycle Superhighway and Quietways programmesSlide6

Overcoming barriers to cyclingInfrastructure

Cycle Superhighways

Direct cycle routes into central London

60km of segregated or semi-segregated routes delivered to date

Starting to see a new type of cyclist using these facilities including more women and childrenQuietwaysProgramme to deliver a network of cycle routes on low-traffic back streets First route (Q1) launched in Summer 2016User feedback has been very positive "I had never thought of myself as a cyclist, but I've been on it most days for around a month now so I guess I am". (Female cyclist: Q1)Slide7

Overcoming barriers to cyclingBehaviour Change Programmes

Cycle Skills

Cycle Grants London

Breeze Network

Prudential RideLondon

Work with schoolsSlide8

Conclusion

This is a time of investment in cycling in London and over the next ten years the profile and number of cycle trips will increase dramatically

Delivery of infrastructure programmes over the next two years will change the cycle options available in London

When these are delivered marketing and behaviour change programmes will be crucial

Our investment will make cycling appealing and safer to all those who do not currently cycle Slide9

Thank You