PPT-Global Marketing: Standardization or Adaptation?

Michele Fedor USA International M arketing Specialist 16 November 2012 VUZF University Business Strategies Class of Prof Evgeni Evgeniev the act or process of globalizing the state of being globalized especially the development of an increasingly integrated global economy marked especially by free trade free flow of capital and the tapping of cheaper foreign labor markets . Chapter 10. What is a Product?. Marketing Mix: Product. “. Anything. that can be. offered to a market . to. satisfy a need or want. ”. Marketing Mix: Product. A product is a .... Marketing Mix: Product. ITU Regional Standardization Forum for Africa and SG5RG-ARF and . SG5RG-AFR Meetings. Livingstone, . Zambia 14-18 . March 2016. WTSA Resolution 44 (BSG). Recognizing. e). that it is of . high importance for developing countries to increase their participation in. Western Balkans Climate Resilience Workshop, Vienna, 11-12 May 2016. Ivana . Mijatovic. Cernos. DG Climate Action . . The Paris Agreement. Outline. Paris Agreement and its global impacts. Adaptation in the Paris Agreement. Da Nang City, Vietnam . 22 . August . 2016. WTSA-16 Overview. Xiaoya Yang. Head of WTSA Programmes Division, ITU-TSB . xiaoya.yang@itu.int. Who are we?. ITU is an International Public/Private/Academic Partnership. Future of Human . Spaceflight. ASTE 527 . Space Exploration Architectures Concept Synthesis . Studio. Team Project, Fall 2010, . Astronautical. Engineering Department, . Viterbi. School of Engineering, University of Southern California. Future of Human . Spaceflight. ASTE 527 . Space Exploration Architectures Concept Synthesis . Studio. Team Project, Fall 2010, . Astronautical. Engineering Department, . Viterbi. School of Engineering, University of Southern California. Describe the . components of . a . country market assessment.. Understand the . marketing opportunities in . BRIC countries. .. Identify the various market entry strategies.. Highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy.. 1. Marketing Mix. The marketing mix . is . comprised of. :. Product Attributes. Distribution Strategy. Communication Strategy. Pricing Strategy . 2. Market Segmentation. Market segmentation involves identifying distinct groups of consumers whose purchasing behavior differs from others in important . Deloitte146s CMO Program supports CMOs as they navigate the complexities of the role anticipate upcoming market trends and respond to challenges with agile marketing Read more on the latest marketing Thursday, November 24, 2016. Mohammad Reza . Bakhtiari. ,. DCLS, PhD. Member . to IFCC TFT Standardization Committee. Iranian Research Organization for Science & Technology (IROST). Tehran, Iran. Ramjee Prasad . Founding Chairman, GISFI. www.gisfi.org. . Document No:. GSC16-OBS-01. Source:. Global ICT . Standardization Forum . for . India (GISFI). Contact:. Ramjee Prasad. GSC Session:. OBS. Agenda Item:. ITU Regional Standardization Forum for Africa. (Kampala, Uganda, 23-25 June 2014). Vijay Mauree,. Programme Coordinator. ITU. Vijay.mauree@itu.int. The Standardization Gap. BSG is one of strategic goals of ITU-T . Overview. International climate governance. Paris Agreement and . Rulebook in detail. - Mitigation . & adaptation. - Means . of implementation and support. - Reporting . & compliance framework. 1. Learning . Objectives. Students can explain what distinguishes international marketing from marketing focusing on the home country. Students can recall two main approaches: Standardisation and Adaption.