OFLabour CommunicationsDirector OFLabour SidRyanOFL OFLabour JoelDuff JoeleeDuff JoeleeDuff The Revolution will not be televised but it may be Tweeted THINGS HAVE CHANGED ID: 617273
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@JoelDuff – @OFLabour#CommunicationsDirector
@OFLabour@SidRyan_OFLOFLabour
@JoelDuffJoeleeDuff@JoeleeDuffSlide3
The Revolution will not be televised … but it may be Tweeted Slide4
THINGS HAVE CHANGED!
Smartphones now permeate the market.Compare the Papal proclamation in 2005 versus 2013.Slide5
AWARNESSPERSUASION
COOPERATION
COLLECTIVE
ACTION
SHARING
Social Media lets you be the media!Slide6
Arab
Spring
2011Slide7
Choose the Right ToolsSlide8
Choosing Your ToolsFACEBOOK
TWITTERINSTAGRAM
Social, political or commercialFriends only
Text, photos, videos, groups,
events
Political or commercial
Open access
Primarily text (photos, videos are optional)
Mainly social or commercial
Open or closed
Primarily
photos or videos (text is
optional)
Social Network
Micro-Blog
Photo DiarySlide9
ApPROACH IT LIKE AN ORGANIZER
The internet is made up of people, so … Slide10
When I post to social media, am I putting myself at risk?
If you would say it into a megaphone,
you can say it online
… but be sensibleSlide11
What is a Slacktivist?
“The act of participating in obviously pointless activities as an expedient alternative to actually expending effort to fix a problem.”- The Urban Dictionary… but you should NEVER use this term.
It is insulting, condescending and demobilizing. Let’s validate even tiny steps and encourage people to take another.Slide12
The Ladder of
EngagementSTEP 1: Reads your contentSTEP 2: ‘Likes’ or ‘retweets’ your post
STEP 3: ‘Likes’ or ‘follows’ your Page STEP 4: Visits your websiteSTEP 5: Shares your content STEP 6: Adds their own commentsSTEP 7: Makes contact with you
STEP 8: Joins an action or event, etc. STEP 9: Actively recruits
othersSTEP 10: Becomes an organizerSlide13
DUH! It’s called “social” media for a reasonSlide14
How to Win at Social Media?Embrace the Social!Social media can make people feel connected & amplifies the message
Develop your personalityBe honest, stay positiveConversations versus broadcastsSlide15
Tip 1: ReciprocityReply to postsRetweet and share
Give a shout-out or props
Thanks for the follow @Tony_Tracy. Glad to fight for #SocialJustice beside principled ppl like you. #StrongerTogether
! #CanLab #SolidaritySlide16
Tip 2:
Turn the virtual into the real!Slide17
Tip 4: Niche Your KnowledgePost about what you know.Learn the most common hashtags
.Establish yourself as an expert.Build a loyal following.Slide18
Tip 3: Show Your PersonalityShow your human side. Don’t become a political cliché.Measure your influence by the quality of the engagement, not the number of friends or followers.Slide19
Tip 6: Include an AskYou have their attention, so use it.Share this post, Sign a petition, Watch a video, Visit a website, Sign up for campaign updatesAction breeds engagement.
Never squander an opportunity to move someone up one rung on the ladderSlide20
Facebook
Building Labour CommunitySlide21
Knowing Who Your Friends AreCommunities of people already connectedTap into your networks, & their networks
Privacy settings to limit accessIntroducing the new “Graph Search”Slide22
Profile vs. Page
Must be a real person.
Usually private.
Friend limit of 5,000.
Allow others to follow you.
Can create events, etc.
For organizations, celebrities.
Access is public.
Anyone can “Like” the page.
Organization can make posts.
Can create events, etc.Slide23
The Perfect PostPositive, empowering, inspirational, amusing, interesting or exciting encourage sharing.Photo posts receive 39% higher engagement.
Use simple imagery that can be viewed on a mobile deviceInclude an “ask” or a call to actionUsually posted mid-afternoonSlide24
Give Profileto CampaignsSlide25Slide26
Photos as Social MediaSlide27
The Meme is the MessageAn idea, behaviour or style that spreads from person to person within a culture
Examples: WAZZUP?!? - Where’s the Beef? - Love, Hope and OptimismUse creative, funny or inspirational images to get others sharing your messageSlide28
Tweet and They Will FollowSlide29
Tweet … and they will followDemocratizing the mediaBuilding a list of followers from around the worldEveryone can be a commentator
Help make and share the newsSlide30
“Tweet”! WTF?Micro-post or an update in 140 charactersIt is like writing in headlines
Childcare, health care, pensions, good jobs:
4 reasons I’m telling neighbours to vote out @PMHarper in #elxn2015. #CdnPoli #
CanLabSlide31
Being Clever in 140 CharactersBe timely … news window of 2 hoursOld idea + new spin = NEW IDEA!Leave 20 characters for
retweetersUse the 4 U approachOnly 2-4 hashtags per tweet
R U concerned about #RetirementSecurity, tell
@JoeOliver1 to expanded #CPP 4 every worker.
#CdnPoli #Pensions
#Too #many #
hashtags
#is #just #plain #obnoxious.
#
EnuffSaidSlide32
How to Win at Twitter (1)Own Your Hashtag
Keep it short!Add it to email signatures, documents & collateralUse unique hashtags only for special eventsSlide33
How to Win at Twitter (2)Humour is the most powerful weapon
“It is always better to be clever than to be an a##hole.”Slide34
The. Best. Tweeter. Ever.Slide35
How to Win at Twitter (3)Use @mentions to prompt influencersTweet @ journalists, politicians, celebritiesEnlist your partners
.@
JustinTrudeau, outing the victims of violence without consent is part of the problem. #BeenRapedNeverReportedSlide36
Don’t Feed the TrollsSlide37
Tips for Time ManagementSlide38
Tip 1: Integrating ProfilesSlide39
Tip 2: Schedule Posts
Labour activists are tooling up to defeat the anti-worker agenda in Election 2015. SHARE and SPREAD the word. New to Facebook Pages in 2012
Posts can be timed for future release.Slide40
Tip 3: Scheduling Tweets
Game changer!
@
Cana
dianLabour &
@OFLabour
launch member2member campaign 2 defeat #AntiWorker
agenda.
www.CLC-CTC.ca
#Elxn2015Slide41
Tip 4: Reach Out Offline for Online Support
Heya,Tomorrow, the CLC and OFL are launching our election campaign against Harper. I was hoping your could help to give us an online boost by tweeting and posting on Facebook.
To make it easy, I have included three sample tweets that you can use or modify … or you could write your own:Since the last time we elected @PMHarper, he’s pushed a a low-wage economy. Not this time. www.CampaignWebsite.ca #
CampaignHashtag #elxn2015 #
CdnPoliCanadians deserve better child care, health care & pensions. It’s time to replace
@PMHarper.
www.CampaignWebsite.ca #CampaignHashtag
#elxn2015
#
CdnPoli
Me@MyEmail.com
Undisclosed recipients
Can you help with Twitter support tomorrow?!?Slide42
Feeling Less Overwhelmed?Slide43
www.OFL.ca/index.php/Solidaritweet/
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