/
@ JoelDuff @ JoelDuff

@ JoelDuff - PowerPoint Presentation

jane-oiler
jane-oiler . @jane-oiler
Follow
382 views
Uploaded On 2017-12-22

@ JoelDuff - PPT Presentation

OFLabour CommunicationsDirector OFLabour SidRyanOFL OFLabour JoelDuff JoeleeDuff JoeleeDuff The Revolution will not be televised but it may be Tweeted THINGS HAVE CHANGED ID: 617273

social step media tip step social tip media post amp twitter events follow photos time elxn2015 www posts win

Share:

Link:

Embed:

Download Presentation from below link

Download Presentation The PPT/PDF document "@ JoelDuff" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.


Presentation Transcript

Slide1
Slide2

@JoelDuff – @OFLabour#CommunicationsDirector

@OFLabour@SidRyan_OFLOFLabour

@JoelDuffJoeleeDuff@JoeleeDuffSlide3

The Revolution will not be televised … but it may be Tweeted Slide4

THINGS HAVE CHANGED!

Smartphones now permeate the market.Compare the Papal proclamation in 2005 versus 2013.Slide5

AWARNESSPERSUASION

COOPERATION

COLLECTIVE

ACTION

SHARING

Social Media lets you be the media!Slide6

Arab

Spring

2011Slide7

Choose the Right ToolsSlide8

Choosing Your ToolsFACEBOOK

TWITTERINSTAGRAM

Social, political or commercialFriends only

Text, photos, videos, groups,

events

Political or commercial

Open access

Primarily text (photos, videos are optional)

Mainly social or commercial

Open or closed

Primarily

photos or videos (text is

optional)

Social Network

Micro-Blog

Photo DiarySlide9

ApPROACH IT LIKE AN ORGANIZER

The internet is made up of people, so … Slide10

When I post to social media, am I putting myself at risk?

If you would say it into a megaphone,

you can say it online

… but be sensibleSlide11

What is a Slacktivist?

“The act of participating in obviously pointless activities as an expedient alternative to actually expending effort to fix a problem.”- The Urban Dictionary… but you should NEVER use this term.

It is insulting, condescending and demobilizing. Let’s validate even tiny steps and encourage people to take another.Slide12

The Ladder of

EngagementSTEP 1: Reads your contentSTEP 2: ‘Likes’ or ‘retweets’ your post

STEP 3: ‘Likes’ or ‘follows’ your Page STEP 4: Visits your websiteSTEP 5: Shares your content STEP 6: Adds their own commentsSTEP 7: Makes contact with you

STEP 8: Joins an action or event, etc. STEP 9: Actively recruits

othersSTEP 10: Becomes an organizerSlide13

DUH! It’s called “social” media for a reasonSlide14

How to Win at Social Media?Embrace the Social!Social media can make people feel connected & amplifies the message

Develop your personalityBe honest, stay positiveConversations versus broadcastsSlide15

Tip 1: ReciprocityReply to postsRetweet and share

Give a shout-out or props

Thanks for the follow @Tony_Tracy. Glad to fight for #SocialJustice beside principled ppl like you. #StrongerTogether

! #CanLab #SolidaritySlide16

Tip 2:

Turn the virtual into the real!Slide17

Tip 4: Niche Your KnowledgePost about what you know.Learn the most common hashtags

.Establish yourself as an expert.Build a loyal following.Slide18

Tip 3: Show Your PersonalityShow your human side. Don’t become a political cliché.Measure your influence by the quality of the engagement, not the number of friends or followers.Slide19

Tip 6: Include an AskYou have their attention, so use it.Share this post, Sign a petition, Watch a video, Visit a website, Sign up for campaign updatesAction breeds engagement.

Never squander an opportunity to move someone up one rung on the ladderSlide20

Facebook

Building Labour CommunitySlide21

Knowing Who Your Friends AreCommunities of people already connectedTap into your networks, & their networks

Privacy settings to limit accessIntroducing the new “Graph Search”Slide22

Profile vs. Page

Must be a real person.

Usually private.

Friend limit of 5,000.

Allow others to follow you.

Can create events, etc.

For organizations, celebrities.

Access is public.

Anyone can “Like” the page.

Organization can make posts.

Can create events, etc.Slide23

The Perfect PostPositive, empowering, inspirational, amusing, interesting or exciting encourage sharing.Photo posts receive 39% higher engagement.

Use simple imagery that can be viewed on a mobile deviceInclude an “ask” or a call to actionUsually posted mid-afternoonSlide24

Give Profileto CampaignsSlide25
Slide26

Photos as Social MediaSlide27

The Meme is the MessageAn idea, behaviour or style that spreads from person to person within a culture

Examples: WAZZUP?!? - Where’s the Beef? - Love, Hope and OptimismUse creative, funny or inspirational images to get others sharing your messageSlide28

Tweet and They Will FollowSlide29

Tweet … and they will followDemocratizing the mediaBuilding a list of followers from around the worldEveryone can be a commentator

Help make and share the newsSlide30

“Tweet”! WTF?Micro-post or an update in 140 charactersIt is like writing in headlines

Childcare, health care, pensions, good jobs:

4 reasons I’m telling neighbours to vote out @PMHarper in #elxn2015. #CdnPoli #

CanLabSlide31

Being Clever in 140 CharactersBe timely … news window of 2 hoursOld idea + new spin = NEW IDEA!Leave 20 characters for

retweetersUse the 4 U approachOnly 2-4 hashtags per tweet

R U concerned about #RetirementSecurity, tell

@JoeOliver1 to expanded #CPP 4 every worker.

#CdnPoli #Pensions

#Too #many #

hashtags

#is #just #plain #obnoxious.

#

EnuffSaidSlide32

How to Win at Twitter (1)Own Your Hashtag

Keep it short!Add it to email signatures, documents & collateralUse unique hashtags only for special eventsSlide33

How to Win at Twitter (2)Humour is the most powerful weapon

“It is always better to be clever than to be an a##hole.”Slide34

The. Best. Tweeter. Ever.Slide35

How to Win at Twitter (3)Use @mentions to prompt influencersTweet @ journalists, politicians, celebritiesEnlist your partners

.@

JustinTrudeau, outing the victims of violence without consent is part of the problem. #BeenRapedNeverReportedSlide36

Don’t Feed the TrollsSlide37

Tips for Time ManagementSlide38

Tip 1: Integrating ProfilesSlide39

Tip 2: Schedule Posts

Labour activists are tooling up to defeat the anti-worker agenda in Election 2015. SHARE and SPREAD the word. New to Facebook Pages in 2012

Posts can be timed for future release.Slide40

Tip 3: Scheduling Tweets

Game changer!

@

Cana

dianLabour &

@OFLabour

launch member2member campaign 2 defeat #AntiWorker

agenda.

www.CLC-CTC.ca

#Elxn2015Slide41

Tip 4: Reach Out Offline for Online Support

Heya,Tomorrow, the CLC and OFL are launching our election campaign against Harper. I was hoping your could help to give us an online boost by tweeting and posting on Facebook.

To make it easy, I have included three sample tweets that you can use or modify … or you could write your own:Since the last time we elected @PMHarper, he’s pushed a a low-wage economy. Not this time. www.CampaignWebsite.ca #

CampaignHashtag #elxn2015 #

CdnPoliCanadians deserve better child care, health care & pensions. It’s time to replace

@PMHarper.

www.CampaignWebsite.ca #CampaignHashtag

#elxn2015

#

CdnPoli

Me@MyEmail.com

Undisclosed recipients

Can you help with Twitter support tomorrow?!?Slide42

Feeling Less Overwhelmed?Slide43

www.OFL.ca/index.php/Solidaritweet/

You can view or download this presentation and handouts at:647-496-5602

To sign up for updates from the OFL, text the word “

ofl

” to:

Related Contents


Next Show more