annotation WHO is the TARGET AUDIENCE for this magazine HOW can I tell that from whats on the cover Subject matter Featured people Special Offers or Gifts HOW does the magazine cover attract their TA ID: 738434
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Slide1
Magazines
CoversSlide2
Questions to start your
annotation
WHO is the TARGET AUDIENCE for this magazine?
HOW can I tell that from what’s on the cover?
Subject matter? / Featured people? / Special Offers or Gifts?
HOW does the magazine cover attract their TA?
WHAT do you think the
USP
is for this magazine / this EDITION?
Demonstrate that you know what CONVENTIONS are used on magazine covers and why they are there. Slide3
Target Audiences?
EMPIRE
(Film)
: men, late
20s
/ early
30s
.
Kerrang
!
(Music):
early-mid
20s
/ students.
Match of the Day
(Football):
boys, early teens.
Marie Claire
(Women’s Lifestyle):
women, late
20s
to mid
30s
.
Cosmopolitan
(
Women’s Lifestyle
):
women, mid-late
20s
/ early
30s
.
GQ
(Men’s
Lifestyle
):
men
, late
20s
to mid
30s
.
BBC Top Gear
(Cars):
men, late
20s
to mid
50s
.
Closer
(Gossip / lifestyle):
women, mid-late
20s
/ early
30s
.Slide4
CONVENTIONS
The following CONVENTIONS need to be identified and commented on – What purpose do they serve on the cover of your magazine?
MASTHEAD
STRAPLINE
SUPERIMPOSITION
BARCODE
PRICE
DATE
GOLDEN THIRDSlide5
Masthead
Superimposition
Date
Barcode
Price
Golden Third
Strapline
KEITH LANGTON - COSTELLO SCHOOL - AUTUMN 2015Slide6
CONVENTIONS – WHY?
MASTHEAD:
shows the title of the magazine and the style of the design.
STRAPLINE:
a persuasive reason to buy this magazine
e.g
Magazine of the Year!
SUPERIMPOSITION:
shows the confidence of the publisher and highlights the central image.BARCODE: for use on EPOS stock-control.
PRICE: to tell the customer how much it is.DATE: so that the customer knows that they have the current edition.
GOLDEN
THIRD: a selling technique to make the magazine’s features stand out on busy shop shelves. Slide7
COVER FEATURES
The following features of a magazine cover should be identified and commented on:
TITLE:
what does it mean?
CENTRAL IMAGE:
who is it? Why? Tie in with TA?
ANCHORING TEXT:
what does it say? Why?MAIN SELL LINE: what is it? Tie in with TA?
SECONDARY SELL LINES: what is the subject matter? Tie in with TA? Slide8
Magazine Title
Anchoring text
Secondary Sell lines
Main sell line
Central Image
Secondary Sell linesSlide9
What’s on the cover?
How do the sell-lines make the magazine appeal to the widest possible TA?
Fashion 1
Make up tips
Summer fashion 2
Summer fashion 1
Shopping tips
Celebrity article
Celebrity interview
Fashion 2
Charity / CompetitionSlide10
Men are mostly bears with small brains when it comes to magazines.
They don’t need as much persuading so there’s less on the cover
.
Football - quirky
Politics
And also…
Man of the Year – Celeb interviewSlide11
Player interview
Humorous football story
Skills tips / funny
Celeb interview
Even with a single topic magazine – there is still a variety of stories. Slide12
Titles – what do they mean?
Cosmopolitan:
someone sophisticated and fashionable.
Vogue:
something in fashion.
FourFourTwo
:
a formation used in football using two strikers.Match of the Day: the name of a popular BBC TV football programme.Vanity Fair:
a famous novel which describes fashionable people and their lifestyles.GQ (Gentleman’s Quarterly): suggesting a handbook or guide to assist gentlemen to conduct a fashionable lifestyle.
Kerrang!:
an onomatopoeic word suggesting a loud sound, possibly from a guitar. Mojo: a word connected with magic and voodoo. Slide13
COLOUR and IMAGE
What colours are used on the cover of your magazine?
What message do those colours suggest?
Are the colours representative of the season / time of the year? –
bright colours for Summer / snow colours for Winter / rich colours for Christmas, etc.
How many images are on the cover?
Traditionally, the less images, the more
“upmarket”
the magazine / the more images, the more
“downmarket” the magazine. Slide14
Bright Spring / Summer coloursSlide15
Winter colours – silvers and whitesSlide16
Winter / Christmas – reds and
goldsSlide17
Black and leather – music magazinesSlide18
Action coversSlide19
Traditional sports coversSlide20
Car & Bike magazinesSlide21
Upmarket or Downmarket? – How many images?Slide22
First Blog Post
Conventions of a Magazine Front Cover
Here are some examples of magazine front covers to allow me to investigate the conventions of a magazine front cover.
This first example is the front cover of the September 2015 edition of Vogue. Superimposition has been used to allow the cover star, Kate Moss to be the stand out feature of the front cover. As Kate Moss is a very popular model, the magazine will be hoping that she will allow them to sell more magazines. This will appeal to the magazines target audience of young, affluent women.