How the brand strategy can increase attractiveness of PT In this workshop we suggest that each of the participating PTAs presents some aspects of their marketing strategy focusing on these themes ID: 658728
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Slide1
Mari Flink
Best WS: How the brand strategy can increase attractiveness of PT?Slide2
How the brand strategy can increase attractiveness of PT?
In this workshop we suggest that each of the participating PTA’s presents some aspects of their marketing strategy focusing on these themes:
How does the brand of PT add value for customers?
How do we raise the profile of PT to increase market shares?
How should we do employer branding – making PT an attractive employer & improving public perception through our employees in social media?
Image of PT company in tendering processes/competition?
Sustainability/health image as sales argument for PT?Slide3
How the brand strategy can increase attractiveness of PT?
17th of November 2016, 10:00 – 15:00
Target group: People working with public transport marketing, communication and customer experience
Host: HSL
Contact person: Jarno Ekström,
jarno.ekstrom@hsl.fi
, phone:
+ 358 40 140 8146Slide4
Program
10:00 – 10:15
Welcome to Helsinki short introduction
(Coffee will be served)
Mari Flink / Director of Marketing and Communications at HSL
10:15 – 11:00
Mobility in the heart of the modern marketing organization
Minna Miettinen /
Director,
Marketing & e-commerce at VR Group
11:00 – 11:30
Customer centric service development can make
a change in the mind set of an organization
Jaakko
Wäänänen
/ CEO at
Hellon
service design
agency
11:30 – 12:00
How does the brand of PT add value for customers?
How do we raise the profile of PT to increase market shares?
Annika Mørch
Asté
/ Ruter
12:00 – 12:45
Lunch
12:45 – 13:15
Reflections
inbetween
brand and customer experience
Jarno Ekström / HSL
13:15 – 13:45
City presentation 30 min
13:45 – 14:00
Coffee break
14:15 – 14:45
City presentation 30 min
14:45 – 15:15
Summary and closing comments