THE WHOLE DAMN THING EXPLAINED THROUGH A MEDIOCRE KANSAS STATE FOOTBALL COACH Ron Prince former KState head coach and 1997 Pritzker Prize Winner WHO IS RONP AKA THE SLOGAN THAT WILL APPEAR ON BAGS OF EDSBSCOM STORE SHOPPERS WHO PURCHASE OUR LINE OF SUPPORTIVE BUT FORGIVING HOT PANTS ID: 635871
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THE INTERNET
THE ENTIRE INTERNET THE WHOLE DAMN THINGEXPLAINED THROUGH A MEDIOCRE KANSAS STATE FOOTBALL COACHSlide2
Ron Prince, former K-State head coach and 1997 Pritzker
Prize WinnerSlide3
WHO IS RONP?
AKA THE SLOGAN THAT WILL APPEAR ON BAGS OF EDSBS.COM STORE SHOPPERS WHO PURCHASE OUR LINE OF SUPPORTIVE BUT FORGIVING HOT PANTS FOR MALE CROSSFITTERS
LONG WAY TO GO FOR A LULULEMON OBJECTIVIST JOKE BUT HERE WE ARESlide4
AN ARISTOCRAT WHO REFUSED HIS FORTUNE FOR FORTUNE
Ron Prince was the greatest coaching mind of his generation. Apprenticed with Bill Walsh, Bill Belichick, Jose Mourinho, Hal
Mumme
, Pete Carroll, Nick
Saban
, Hayden Fry, and Al Groh.
At Kansas State 1983 to 2009
Lifetime record of FAMOUS to zero.
Known for everything great. Made no mistakesSlide5
NEVER UNDERESTIMATE THE POWER OF CALL OF DUTY AS A POWERFUL CROWDSOURCING MEME FACTORY
#RONP4RIOTSHIELDDEATH#RONP4CALLEDAGAYSLURBYA13YEAROLD#RONP4SLEEPDEPRIVATIONSlide6
A LEGEND IS BORNSlide7
BACK TO THE SPORTING INTERNET
IN 2005 THERE WAS NO INTERNET. JUST A SERIES OF AWFUL POLITICAL WEBSITESAND SPORTS FORUMS AND RECRUITING SITES
AND ROTTEN.COM
OH AND DON’T FORGET SPORTS BY BROOKS. LET’S FORGET SPORTS BY BROOKS. LET’S ALL DO THAT NOW. Slide8
INTERNETNESS, 2005 Slide9
2005: PRINT FIRST, YOU LATERSlide10
NET RESULT: SNOBS AND METAFICTION FANS WEEP
NO NICHE-ING NONE NO REALLY IT WAS HORRIBLEYOU HAD TO ARGUE WITH DUMB PEOPLEDUMB PEOPLE WHO WEREN’T YOUR KIND OF DUMB PEOPLE
DUMB PEOPLE WHO WROTE “YOU’RE KIND OF PEOPLE”Slide11
AN ISSUE OF REVERENCE
THE BCSTHE BCSTHE BCSTHE BCSPLAYERS GETTING PAIDTHE ISSUE OF RIVALRY IN A SPORT WHERE EVERYTHING IS CONTAMINATED BY RIVALRY
AN ACCEPTANCE, AND EVEN DEFENSE OF AN ABSURD SITUATION. PROVIDE USEFUL EXAMPLES. SHOW NUDE PHOTOS. WAIT FOR APPLAUSE.
ONLY RECOURSE: BILL SIMMONSSlide12
2006: THE SPORTING INTERNET
FANHOUSE SPORTS BY BROOKSDEADSPINSMQTHE MIGHTY MJDSUICIDEGIRLS.COMFREE DARKOMGOBLOG
COLLEGE FOOTBALL NEWS Slide13
ROLES OF THE NON-LINEAR NARRATIVE IN SPORTING INTERNETNESS
Aggregation (Diminishing returns) Long-formFull spectrum
curation
(yes that twee word)
the elements of sport that fall through cracks (i.e. cultural attendants, see “Ohio State Library Masturbator, aka Carl Monday is watching you masturbate.” )
Cutting room floor business (extras, playbooks, artifacts, anything not PG-rated)
WAG School
Gossip
Muckraking
Dick
pics
Slide14
2012: THE SPORTING INTERNET
WOULD YOU LIKE A SLIDESHOW OF 35 OF THE BEST RALLY CAR CRASHES EVER? WOULD YOU LIKE AN ARTICLE THAT LINKS TO AN ARTICLE FOOLISH ENOUGH TO NOT PERFECTLY SEO-IZE ITS CONTENT
15,000,000 other websites
Networks (SBN,
Yardbarker
, ETC.)
Grantland
YAHOO
(AKA AOL 2012)
Single author sites
Team bloggers
Wee little satire sites
TWITTER ALL CAPS IMPORTANT Slide15
MEME BUILDING
Oh yes let’s build some memes And possibly some macrosAnd in turn give metafiction all the validation it could ever want Slide16
IDENTITY POLITICS (AND XMAS SWEATERS)Slide17
THE THING is beheld TWICE
The thing lets you in the door.The thing makes you coffee.The thing is BEHELD from proximity and evaluated against future interactions and potential riskThe thing is EVALUATED
The thing is BEHELD
The thing is VERY FAR AWAY
The thing reminds you of something or someone else for some reason
The thing is EVALUATED
The thing is possibly PHOTOSHOPPED or MOCKED Slide18
WHY MEME AT ALL?
Long-formQuick reaxFiskyness AnalysisSmarter
Faster
In-depth
Not pitching to n00bs
Community
Differentiation
Exclusivity
You don’t want everyone after a certain point
Straight sites can’t do it
Having an intellectual or temperamental cover charge
3 day waiting period
Being a bit bent Slide19
CASE STUDY: THE CURIOUS CASE OF THE ANNOUNCER AND FIVE HOOKERS IN THE NIGHT-TIMESlide20
CRAIG JAMES: THE SAGA
Helicopter Dads kid into scholarshipKid is lazy, doesn’t playKid gets injured, James blows it up into “imprisonment” with help of sketchy PR firmJames feeds to ESPNLeach is fired Slide21
THE GRAND AFTERSHOCKS
Leach counteredVery damaging to ESPN’s rep Feldman case escalated thisAnd in a lonely comment thread, someone asks an important question TOP FIVE RESULTS! Campaign response!Now replaced by “Gays will have to answer to God.” Slide22
THE SPORTS CYCLE, 2012Slide23
INTERNETNESS, 2012 Slide24
WHERE IS THIS GOING?
MACROFurther consolidation ESPN: one large, loud, yelling question mark Bleacher Report/SBNNBC: intrigue!FoxSports.com is [
ummmmm
]
CBS, land of capital investment
League sites (NFL, MLB, etc)
Collegiate side, see Texas, FLSlide25
MICRO: Be your own cake boss