The Second Screen Fallacy What It All Really Means September   IPG Media Lab  Magna Global
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The Second Screen Fallacy What It All Really Means September IPG Media Lab Magna Global

57513 2013 Proprietary and Con64257dential Second screen is an artifact of total mediation and speci64257cally refers to the act of using a computer device while the TV is on which is true of the majority of consumers who own smartphones and tablets

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The Second Screen Fallacy What It All Really Means September IPG Media Lab Magna Global




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