PDF-Net Blogs and Rock n Roll How Digital Discovery Works and What it Means for Consumers

The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand. Digital marketing. : Uses digital media to develop communications and exchanges with customers. Electronic media . (E-marketing). : Refers to the strategic process of distributing, promoting, pricing products, and discovering the desires of customers using digital media and digital marketing. What is “Rock and Roll” and who coined the term?. 2. Rock and Roll History I. Sam Phillips Finds His Star. Who was Sam Phillips?. 3. Sam Phillips (1923-2003). Sam Phillips was a disc jockey who started the Memphis Recording Service on January 3, 1950.. Hybrid of several other styles:. Blues, rhythm and blues, gospel music, country, crooners and harmony groups. Early style of Rock and Roll was called “rockabilly”, because it combined Blues and Country music. Intro:. Rock (Rock, Rock) Oh Baby (4X). Verse 1:. Rock and roll is here to stay, it will never die.. It was meant to be that way, though I don't know why.. I don't care what people say, rock and roll is here to stay.. Living in a “Beaver Cleaver” World. Marriage rates soared, marriage ages dropped, and divorce rates dropped. The “baby boom” (1946-1964). Largest “generation” in U.S. history, 77.3 million babies, peaked in 1957. James W. Houchins Jr.. Sociology A490 Summer term 2014 UAA. Did Rock and Roll’s opposition have anything in common?. I mean in common besides the protection of children from what the threat they called Rock and Roll.. the 1950s. 1934: Boswell Sisters, “. Rock and Roll. ” appeared in the film . Transatlantic Merry-Go-Round. .. 1938: Sister Rosetta . Tharpe. recorded “Rock Me” for Decca Records [. link. ].. From 1930s-1950s. Blues music evolved over time, meshing with Jazz music. New upbeat Blues/Jazz styles emerged such as “Boogie . Woogie. ” and “Rhythm and Blues”. Racial tensions were at an all time high in the US due to Segregation laws and lack of Civil Rights. Rock Around the Clock. Bill Haley and His Comets. First, the term “Rock n Roll”. 1922 – used as a reference for ____. Begun by DJ Alan Freed, during his show “. Moondog. Rock n’ Roll Party” . Rock and Roll. Rock N Roll. “Rocking and Rolling” was first used as a reference to the motion of the ship in sea shanties. . Then, African American spirituals began using the phrase in religious context as the motion while singing or being influenced by the music.. (often written as . rock & roll. or . rock 'n' roll. ) is a genre of popular music that originated and evolved in the United States. . during the late 1940s and early 1950s, primarily from a combination of African-American genres such as blues, jump blues, jazz, and gospel music, together with western swing and country music. Though elements of rock and roll can be heard in blues records from the 1920s and in country records of the 1930s, the genre did not acquire its name until the 1950s.. Rock’n’Roll emerging the 1950s 1934: Boswell Sisters, “ Rock and Roll ” appeared in the film Transatlantic Merry-Go-Round . 1938: Sister Rosetta Tharpe recorded “Rock Me” for Decca Records [ through Blogs and Social Networking. Digital Citizens. Building Digital Communities. through Blogs and Social Networking. Embracing Today’s Technology. Blogging . vs. Social Networking. Building A Brand. Discovery is the big challenge in today\'s world of blogs, social networks and infinite digital shelf space. Consumers are turning the tables on traditional media. They can\'t be herded toward the \'Next Big Thing,\' but they\'ll happily pay attention if they hear some \'buzz\' about something new and exciting. Essentially, anything goes in this new world of discovery that has taken on a rock \'n\' roll ethos that defies tradition and resists definition. Net, Blogs and Rock \'n\' Roll: How Digital Discovery Works and What It Means for Consumers, Creators and Culture dissects this new generation of discovery-oriented consumers and is for anyone who is interested in expanding audiences through the channels that cater to our always-connected culture. David Jennings explains how creators can support discoveries by maximizing the way buzz develops among fan communities, social networks and popular blogs. He outlines the three major strands of digital discovery and explains just how the history, culture and technology of media are influenced by personalization and portable electronic devices.