PDF-The Little Book of Big PR 100+ Quick Tips to Get Your Business Noticed

Whether you8217re an established company or a costconscious startup this helpful guide tells you all you need to know to be able to use public relations effectively as a businessbuilding toolAs an entrepreneur you need every helpful tool you can get your hands on to build your business And if you know the tricks of the trade perhaps nothing can gain more attention for your small business and build your company8217s credibility than a good oldfashioned publicrelations campaignDrawing on the expertise gained during her long career in public relations Jennefer Witter shares simple smart and budgetfriendly methods for getting your business noticed including what she calls the seven key elements of public relationsSelfbrandingnbspMedia relationsnbspSocial MedianbspNetworkingnbspSpeaking engagementsnbspCauserelated marketingnbspSelecting a PR agencynbspComplete with realworld case studies and sample content such as media pitches to use asis or to modify to fit your own specific needsnbspThe Little Book of Big PRnbspwill provide you with the expert guidance all entrepreneurs need to grow their business to new attentiongetting heights. - Porsche Cars North America is an example of a company that uses psychographics to divide up its consumers. 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