Preview Twitter Feed IACA14 Social Media Revolution 2014 IACA14 Types of Social Media General Facebook Google MySpace and LinkedIn Blog Twitter Blogster Photos Flicker Picasa Instagram ID: 739847
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Slide1
Social Media
#IACA14Slide2
Introductions
Preview
Twitter Feed
#IACA14Slide3
Social Media Revolution 2014
#IACA14Slide4
Types of Social Media
General
Facebook, Google+,
MySpace
, and LinkedIn
Blog
Twitter,
Blogster
Photos
Flicker, Picasa, Instagram
Video
SnapChat
, Vine, Vimeo, YouTube
#IACA14Slide5
Crisis Communications
Used in a number of crisis situations for communications
Egyptian Worker Protest
Tunisian Protest
Iranian Election Protest
Boston Marathon Bombing
Colorado Wildfires
Waldo Canyon Fire
Extensive wildfire in the Rampart Range
Over 32,000 Colorado Springs residents evacuated
Highway 24 closed
Insurance claims for $352.6
million#IACA14Slide6
Use of Twitter in Waldo Canyon Fires
Media, Organizations and Citizen Journalists
Over 100,000 tweets used the #
waldocanyonfire
hashtag
More than 25,000 unique Twitter users tweeted about the fire
Largest retweet increase from local organizations
Waldo Canyon Fire Tracker
Created by Scott
Seibold
and Robbie
Trencheny
Target audience not Twitter users#IACA14Slide7
Candidate Filing
Process
State and Federal Offices
Parties, Ethics, Finally Elections
Elections wanted
Automated system
Tweet candidate information
No extra people
Twitter Application
Read candidate filing database
Scheduled tweets
#IACA14Slide8
Why go there?
Old Channels vs. NextGen thinking
(
90%
of 18-29 yr. old,
Pew Research Internet Project Sept. 2013
)
Business needs
Connecting with the customer
73% of online adults use social media;
71% use
Facebook; 42% use multiple platformsThey’re already talking about you there.You’re there already.#IACA14Slide9
“Talk to
with me”
Who do we talk with?
What should
we say
?
Inform, provide customer service, invite dialogue
Keep it fresh and visible
Who does the talking (for whom)?
Don’t forget the Tech talk.
Help your techs help you
Know your platform tools
Monitor and metrics#IACA14Slide10
How do we say it?
Learn the Agency Voice
Avoid insincerity/PR voice
Don’t be cute
Grammar, spelling and punctuation
count
Polite, friendly and helpful
Repurpose according to the platform
http://www.mi.gov/socialmedia
Push AND interactive
http://www.utah.gov/index.html
Answer questions ASAP (within 24 hrs)
Engage in the conversationTake complex questions/problems off-lineLimited only by the imagination http://www.utah.gov/connect/#IACA14Slide11
West Virginia
Secretary of StateNatalie E. Tennant
Social Media - Policy
#IACA14Slide12
West Virginia Secretary of State
Natalie E. Tennant
Elements of our Policy:
1 - Purpose
2 – Scope
3 – Legal Authority
4 – Relevant Documents & Material
5 – Policy
6 – Enforcement & Authority
7 – Definitions
Appendix: Acknowledgement for Usage
#IACA14Slide13
West Virginia Secretary of State
Natalie E. Tennant
Purposes to provide:
Appropriate implementation and authorization of social media sites;
Responsible use of social media to conduct work-related research and to communicate with others;
Security measures to protect individuals, sensitive information, and State systems;
Accurate and professional representation of the State’s positions.
#IACA14Slide14
Policy addresses:
The right to filter, monitor and review all use of social media
No expectation of Privacy
Limit content to non-confidential and non-sensitive information
Restricted use of system log-in credentials
Requirements of posting information – privacy, behavior, administration, prior approval, …
Individual user requirements
Use of required Disclaimers
West Virginia Secretary of State
Natalie E. Tennant
#IACA14Slide15
West Virginia Secretary of State
Natalie E. Tennant
Other Names vs. Policy:
- Guidelines - Best
Practices
Other approaches include presenting:
1.
Coca-Cola
: 2.
Dell
:
Values Protect Information
Commitments Be Transparent & Disclose Activities Follow the Law, Code of Conduct Expectations Be Responsible Be Nice, Have Fun & Connect
#IACA14Slide16
West Virginia Secretary of State
Natalie E. Tennant
Best Practices for Social Media
Follow the rules.
Make it easy for people to find you. Don’t play hide & seek.
Create a management method.
Manners matter.
Post content that is meaningful & relevant to your unit.
Be accurate.
-
Kansas State University
#IACA14Slide17
West Virginia Secretary of State
Natalie E. Tennant
Reviewing decisions relating to violations to organization policies is:
The National Labor Relations Board.
“Many view social media as the new water cooler”.
“All we are doing us applying traditional rules to new technology.”
- Mark G. Pearce, Chairman
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Technical Concerns
Candidate Filing Example
Accounts
Twitter Challenges
Hashtags
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Accounts
Multiple accounts
SMS Messaging
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Challenges
Authentication
Changes to the protocol
140 Characters
Truncated Tweets
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Hashtags
#IACA14Slide22
West Virginia
Secretary of StateNatalie E. Tennant
Social Media -Future
#IACA14Slide23
West Virginia Secretary of State
Natalie E. Tennant
“What goes round, comes round”.
Today, thanks to Social Media,
Customer Service is again becoming a primary focus.
Communications are suddenly global, instantaneous, and collaborative.
“Tribes” are once again appearing!
#IACA14Slide24
West Virginia Secretary of State
Natalie E. Tennant
Current offerings:
Collaborative sites -
Wikipedia
Blogs/
Microblogs
-
Twitter
Content communities/ media sharing –
YouTube,
Vimeo
Social networking – Facebook, MySpaceEvent Updates/ Calendars
E-mail/ ChatMusic & radio
Gaming
#IACA14Slide25
What is the appeal?
Information
News
Connection to friends and family
Share Video
Bookmarking
Knowledge sharing
West Virginia Secretary of State
Natalie E. Tennant
#IACA14Slide26
West Virginia Secretary of State
Natalie E. Tennant
What is Social Media anyway?
Various Means of Communication offered via the Internet
Where is it going?
Who really knows? As far as the mind takes us?
We are the future….
#IACA14