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The Digitization of Word of Mouth Promise and Challenges of Online Feedback Mechanisms The Digitization of Word of Mouth Promise and Challenges of Online Feedback Mechanisms

The Digitization of Word of Mouth Promise and Challenges of Online Feedback Mechanisms - PDF document

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Uploaded On 2014-12-26

The Digitization of Word of Mouth Promise and Challenges of Online Feedback Mechanisms - PPT Presentation

edu nline feedback mechanisms harness the bidirectional communication capabilities of the Internet to engineer largescale wordofmouth networks Best known so far as a tech nology for building trust and fostering cooperation in online marketplaces such ID: 29828

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