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The Digitization of Word of Mouth Promise and Challenges of Online Feedback Mechanisms Chrysanthos Dellarocas SloanSchoolofManagementMassachusettsInstituteofTechnologyCambridgeMassachusetts dellmit

edu nline feedback mechanisms harness the bidirectional communication capabilities of the Internet to engineer largescale wordofmouth networks Best known so far as a tech nology for building trust and fostering cooperation in online marketplaces such

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The Digitization of Word of Mouth Promise and Challenges of Online Feedback Mechanisms Chrysanthos Dellarocas SloanSchoolofManagementMassachusettsInstituteofTechnologyCambridgeMassachusetts dellmit






Presentation on theme: "The Digitization of Word of Mouth Promise and Challenges of Online Feedback Mechanisms Chrysanthos Dellarocas SloanSchoolofManagementMassachusettsInstituteofTechnologyCambridgeMassachusetts dellmit"— Presentation transcript:

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