PDF-[EPUB] - Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd

In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image Rather it is a process of discovering who you really are and what you aspire to be The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationshipsMcNally and Speak take you through the process of identifying the key components of your brand conveying that brand to the world checking how closely your brand aligns with important relationships in your lifeparticularly your employerand assessing your progress along the way This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the worldSquarely delivers where other books have left off by creating a genuine selfunderstanding and a strong picture of the person you are and want to become to create real sustainable personal change Stephen Weiss Former President EDMC Online Higher Education and Former President and COO Capella Education CompanyA strong personal brand is paramount for effective leadership Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships Perry Cantarutti Senior Vice President Europe Middle East Africa Delta Air LinesBe Your Own Brand when applied within a business organization has the power to accelerate the pace of organizational brand development tremendously Taras K Rebet President West Europe Otto Bock HealthCare GmbHFrom this book youll experience deep introspection and discover your own brand which will surely ignite personal and professional growth Heather Backstrom Employee Development Manager Moog Inc Aircraft Group  . Connected. Its creator participates in the part of a strong network of parCommitted. Christian Coaches Network God     \r standing out from the crowd? After almost two decades in the advertising and graphic design industry, we know that having a striking, identiabl Rev. Richard M. Cromie, D.D., Ph.D. Sharon Presbyterian Church Charlotte, North Carolina the feet of Jesus with her hair. Judas Iscariot o poor themselves; b Pastor Lance Loven Sunday, January 3, 2016. Breakthrough. I. . Open. A. . . Video:. “Opening of War Room”. B. . . Quote:. . “Very few of us know how to fight the right way or . Pastor Lance Loven Sunday, . February 7, . 2016. Breakthrough. I. . Open. A. . Story:. Maria Lourdes (19) & Random phone call to John . Sousa . *Berean . School of Bible (Page 108. Way to Stand . out in. Standing out from the rush may be about how to live in your best way and your best to having a unique style that you've created yourself without taking from other people's ideas. . 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The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.Squarely delivers where other books have left off by creating a genuine self-understanding and a strong picture of the person you are and want to become to create real sustainable personal change.” --Stephen Weiss, Former President EDMC Online Higher Education and Former President and COO Capella Education Company“A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships.” --Perry Cantarutti, Senior Vice President, Europe, Middle East, Africa, Delta Air Lines“Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously.” --Taras K. Rebet, President, West Europe, Otto Bock HealthCare GmbH“From this book you’ll experience deep introspection and discover your own brand which will surely ignite personal and professional growth.” --Heather Backstrom, Employee Development Manager, Moog, Inc. – Aircraft Group   A Tried, True, and Tested Formula to Increase Customer Satisfaction and Boost Your Brand One conversation with a client changed everything for the author, Charlotte Purvis:We do not want the people answering the phones to sound like they are just sitting around at home talking to their family and friends.That statement was the catalyst for Charlotte Purvis to develop the 3-F Customer Communication Formula.Friendly + Formal + Focused = Customer Service Success This Formula helped her clients create an environment where Customer Service Professionals (CSPs) spoke in a manner that customers would know they were contacting a Best-in-Class Contact Center, instead of someone sitting at home chatting on the phone with their family and friends.That conversation with the client was over 20 years ago, and since then Charlotte Purvis has coached and trained hundreds of Customer Service Professionals using her 3-F Customer Service Formula. As a result, literally millions of customers have benefited from the service they\'ve received based on this formula.Customer Service Professionals include advisors, agents, consultants, assistants, specialists, representatives, coordinators, sales enrollment specialists, and basically anyone who communicates with customers.In a world that is becoming increasingly more competitive, when anyone can start a business with a website and a product idea, and when more customers are buying online than ever before, outstanding customer service will set you apart from your competition. There is no question that investing in improving your customer service will pay dividends in the long term.This book is for Customer Service Professionals, Corporate Leaders, Small Business Owners, Faith Community Leaders, Managers, Supervisors, Trainers, Coaches, Subject Matter Experts, Government Agencies, Non-profit Organizations, and anyone interested in customer communication and customer service success.Here\'s some of what you will discover in this book: Three key words that Customer Service Professionals and Leaders need to know-and that have been successfully used to assist millions of customers.The Three Phases of Customer Interactions-Connection, Conversation, and Closure-and how to apply the 3-F Formula to each phase.How to speak the language of customer service, manage challenging situations, and offer each customer an excellent experience.10 Statements Every Organization Needs in order to develop a custom approach to Customer Service.How to provide Extreme Customer Service, especially during a global crisis.Success Stories about how the 3-F Customer Communication Formula has helped clients reach and exceed their customer service goals.The Charlotte Purvis Story about how she took lessons learned in her beloved Tuscaloosa, Alabama, and from her years of client engagements to develop a formula that not only benefits customers but also helps her clients advance in their personal and professional lives.A BONUS chapter is included of conversations the author had with Jeffrey Newman, Customer Care Manager of Porsche Cars North America, Inc. Jeffrey shares his leadership philosophy as well as some of his famous Newmanisms and gives us a glimpse into what\'s next for Customer Care.And More!This book is really two books in one. Part 1 is for Customer Service Professionals (CSPs) and part 2 is for Customer Service Leaders. Lots of CSPs move on to roles of additional leadership and this book prepares them for that next level.If you\'re ready to start looking at the world through the eyes of your customers and take your business to the next level by delivering the best-in-class customer service, then click the BUY NOW button and let\'s take this journey together. 4th edition of the world’s most popular LinkedIn handbook—completely revised and updated, including tips for the mobile app ?Many LinkedIn books focus solely on creating a killer profile. But LinkedIn is not a spectator event. You can\'t just show up and wait for people to come to you. LinkedIn is a professional networking community, and opportunities abound to make real money and advance your career. In addition to helping you create a magnetic, professional profile, this book will show you how to develop a comprehensive strategy for achieving your business and career goals. Over 100,000 professionals have already used Breitbarth\'s LinkedIn secrets to land lucrative new customers and top-notch employees, grow their businesses and brands, and find great new jobs. And most people have only scratched the surface of LinkedIn\'s potential.The Power Formula for LinkedIn Success will help you: •    Set yourself apart from the LinkedIn masses and build a powerful professional network •    Attract and engage with people who need your products, services, or skills •    Locate the right people for business partnerships and revenue opportunities •    Discover insider information about employers, customers, and competitors •    Find a great new job—many times when you\'re not even looking for one! LinkedIn is one of the most powerful business tools on the planet—and The Power Formula for LinkedIn Success is your perfect step-by-step guide to mastering it! The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand FOURTH EDITION OF THIS BOOK IS NOW AVAILABLE3rd Edition of the world\'s most popular LinkedIn book. Completely revised and updated.Many LinkedIn books focus solely on creating a killer LinkedIn profile. But LinkedIn is not a passive sport. You can\'t just sit around waiting for people to find your awesome profile.This book will help you create a top-notch profile AND make REAL MONEY with LinkedIn.Tens of thousands have already used Wayne Breitbarth\'s LinkedIn secrets to land lucrative new customers, find great new jobs, and, of course, generate more income. And most people have only scratched the surface of LinkedIn\'s potential.This completely revised and updated 3rd Edition of Breitbarth\'s bestselling book The Power Formula for LinkedIn Success will help you:Set yourself apart from the LinkedIn massesGet people to immediately engage with you after they see your profileFind the right people and turn them into customersDiscover insider information about employers, customers, and even your competitorsFind a great new job--many times when you\'re not even looking for one LinkedIn is one of the most powerful business tools on the planet. You NEED to learn how to use it. And this book is your perfect step-by-step guide.