Enhancing Web Search by Promoting Multiple Engine Use - PowerPoint Presentation

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Uploaded On 2016-11-26

Enhancing Web Search by Promoting Multiple Engine Use - PPT Presentation

Ryen W White Matthew Richardson Mikhail Bilenko Microsoft Research Allison Heath Rice University User Loyalty Users are generally loyal to one engine Even when engine switching cost is low and even when they are unhappy with search results ID: 493413

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