PPT-Representation and Audience Theory ... One step further

Media Representation Theory Representation refers to the construction in any medium especially the mass media of aspects of reality such as people places objects events cultural identities and other abstract . What is an active audience. . ?. An active audience is one that actively engages with the text. They do not simply accept every media message. They question what they see and develop their own interpretation of a media product based on their . . Audience Theories. Any form of media has to be analysed on 3 levels:. . Production - Text - Audience. Therefore it is essential you refer to theories that explore the relationship between the audience, media texts and producers:. Part I. Vehicle vs. Content. Small [horse picture]. [Small horse] picture. Vehicle vs. Content. Representational vehicles are the things that represent (we can just call them representations: words, maps, photos, beliefs.. Media Key Concept. GRANITE. Every . media text belongs to a . G. enre. . (e.g. a . horror film, dance track, teen magazine). Within that text, a person, place or object is being . R. epresented. in some way, shape or form.. Overview. Originated in the USA in . 1920s. The theory suggests that the mass media could influence a very large group of people directly and uniformly by ‘shooting’ or ‘injecting’ them with appropriate . Hypodermic needle, two-step flow, uses and gratifications, preferred readings and passive/active. Hypodermic Needle theory. Harold Lasswell in 1920s. . It is a linear model of communication (sender is the only one who sends the message and the receiver doesn’t give response or feedback).. COMMUNICATION. SECOND CANADIAN EDITION. Part IV: . Developing speaking skills. Chapter Twelve:. Making effective presentations. . Original . Slides . by . Gates Stoner. . Pima Community College. . This theory focuses solely on the audience members rather than the message being portrayed. . It suggests that the audience take an active role in the interpretation and integration of media in their own personal lives. . Tide print Advert. Driving Question. How are women are represented in the Tide print advert?. Learning Outcomes. I will know. h. ow women are represented in the Tide advert. I w. ill understand. how the representations reflect stereotypical representations of women in the 1950s. 2. Research, plan and create a CD cover. 3. Evaluate CD cover. B321: CD COVER. STEP 1:. Open up a Word document and save it onto Media Studies drive. Header: Name B321 Hazelwick School. B321: CD COVER. The Process. The steps. Limit the topic. What is your purpose for writing?. Who is your audience?. These are not separate steps (even though I number them 1, 2, 3).. They are parts of a single step in which you have to ask yourself, “What am I going to write about it, who is going to read it, and why would they want or need to read it?”. Main Advanced Stereotypes Archetypes Representation Demographic (ABC1C2DE) Gender Gender (alpha, beta, omega male and female, patriarchy) Class (working, middle, upper) Class (7-class system – precariat, traditional working class, technical middle class, new affluent workers, established middle class, elite) done. anything yet!.” Do not fear. We are all in the same boat. .  . One of the learning goals of this presentation is to help you . contextualize. your research – that is, understand in what body of knowledge it is situated and how your work is going to contribute to that area. Preparing and giving a presentation about your work is an excellent way to learn about your area of inquiry. . ‘Epic Night Out’ for ‘Call of Duty: Ghosts. ’. https://www.youtube.com/watch?v=MNxh7umVOZ0. Audience Theory. Three questions:. 1) Why do audiences choose to consume certain texts?. 2) How do they consume texts?.