Wiltshire Cricket Club Forum - PowerPoint Presentation

Wiltshire Cricket Club Forum Monday 17 th November

Tonight National Cricket Playing Results - What do they show us? - How are Wiltshire Cricket and its leagues using the results?- Your reactionsWiltshire Cricket Action Plan 2015Club satisfaction surveyClub support resultsSelf-assessmentPlayer retention/Disability Cricket plans

Welcomes Tim Masters – ECB Business Support Manager Clint and Ryan – Stuart Canvas Alex – Notts SportCristian – DurantSteve – Sporting-billyNed – Kalibazar

NCPS – Background Two years data capturing views of 50,000 cricketers First time we have had insight from our players Intended result – To get more people playing more frequently in teamsLocal empowerment – we have very specific results

Tim Masters National picture

Number of players Source: Play-Cricket 2011-2014. Index Group and whole database. Up to end of week 18 of season - 10% -6% +10% The total number of players in teams has decreased by 7%

Average number of weeks played per player -8% -7% +13% The average number of weeks players play has decreased by 7% Source: Play-Cricket 2011-2014. Index Group and whole database. Up to end of week 18 of season

Conceded fixtures are at their peak, accounting for 5.2% of scheduled fixtures 6% of scheduled fixtures have been Abandoned in comparison with 4% in 2013 Played fixtures have decreased by 13% in comparison with 2013 11% of all scheduled fixtures this year have been Cancelled – almost 3x more than last -13% Scheduled Played Fixtures conceded, played , abandoned and cancelled are all adverse v 2013 Fixture analysis from Play-Cricket Source: Play-Cricket 2011-2014 Whole database. Up to end of week 18 of season

T otal number of players playing cricket in teams in the Summer 2014 844,000 Playing Market (Aged 14-65 in England and Wales) compared with 908,000 in 2013 Source: Play-Cricket index group & overall group validated with NCPS

Frequency of the playing market in Summer 2014 Segment Players (unique players) Frequency (weeks played) CORE (Play m ore than 12 weeks) 247,000 266,000 16 17 Weeks OCCASIONAL (Play 3 to 11 weeks) 405,000 436,000 5 6 Weeks CAMEO (Play 1 or 2 weeks) 192,000 206,000 1.2 1.34 Weeks Source: Play-Cricket index group & overall group validated with NCPS The frequency of players playing cricket in teams has declined by 7% from 2013 to 2014

National Cricket Playing Survey 2014 Response base - volume With 37,586 responses this year we have now heard from 52,736 individuals. Only 6000 responded in both years* Matched on Email address. Those without email address are unknown and considered unique Total Responses Players’ Responses Lapsed Increase of 77% Increase of 83% Both years Unique Response Increase of 60% 37,586 26,206 8,735

The National Cricket Playing Survey Breadth More responses from ‘hard-to-reach’ players gives greater confidence their views are representative 14 and 15s 16 to 25s Women & Girls South Asians Occasionals* Cameos* 2013 595 2014 2,387 +301% 2013 3,067 2014 6,902 +125% 2013 555 2014 1,593 +187% 2013 836 2014 2,170 +160% 2013 960 2014 5,575 +480% 2013 245 2014 1,273 +420% *Classification method amended for 2014. Original method shows 101% increase for Occasionals and 78% increase for Cameo players

Composition Transforming our approach to acting on insight so more people play more frequently in teams MARKET INDICATORS SEGMENTS Size and Frequency Seasonality South Asians Women and Girls Transitions 14-25s Lapsed and Never Played Coaching Officiating Cost of Cricket Satisfaction and NPS Play Attend Follow Disability Cricket Recruitment Other Sports Structure of the insight

Satisfaction scores are higher this year 7.8 average satisfaction score 7.2 i n 2013 Vs Overall satisfaction of the cricket playing market Source: NCPS 2014 Data Question : Overall, how satisfied are you with your cricket experience? (n=25,579) 14 to 15s 8.3 Core 8.0 Women 7.9 Highest Satisfaction Cameo 7.4 Occasional 7.6 19 to 25s 7.7 Lowest Satisfaction Cameo +17% Occasional +10% 26 to 34s +10% Big Movers

The reasons players who want to play more, don’t Many would like to play more but can’t find the right offer Source: NCPS 2014 Data Question : To what extent do you agree or disagree with the statement: ‘I would like to play more cricket’? Question: To those that would like to play more: ‘Why do you not play more?’ n=16,733 27% OFFER Said they could play more but the cricket on offer to them doesn’t suit them 26% AVAILABILITY Said they could play more but there is no cricket available 47% TIME Of players said they don’t have time

The reasons for not playing more, by segment Source: NCPS 2014 Data Question : To what extent do you agree or disagree with the statement: ‘I would like to play more cricket’? Question: To those that would like to play more: Why do you not play more? n=16,733 Cricket availability and time prevent younger players and females playing more. The current offer is a particular problem for South Asian players I could play more but there is none available I could play more but what’s available doesn’t work for me I don’t have time to play more cricket Age Ethnicity Gender

The cricket playing market by age The drop off points in cricket remain the same with mid to late twenties seemingly being a crucial time in the career of a cricketer 2013 Market 2014 Market Source: Weighted National Cricket Playing Survey 2014 and 2013

Match end time dissatisfaction is greatest amongst important groups on the biggest day 27% are dissatisfied with end time 28% in 2013 Vs Dissatisfaction with the end time of matches Source: NCPS 2014 Data Question: How happy or unhappy are you with the finish time of matches: (n=24,836) Happy = Happy or Very Happy

Dissatisfaction with end time – National and County 27% of players are unhappy with the end time of matches 43% Worst County 17% Best County Nationally, Player dissatisfaction with end time by County average ….. and is an issue for at least one in five players in all but four counties Source: NCPS 2014 Data Question: How happy or unhappy are you with the finish time of matches: (n=24,836) Happy = Happy or Very Happy

Dissatisfaction with end time – by League 53% Worst League 5% Best League Player dissatisfaction with end time by League average End time dissatisfaction shows much greater variation by League Source: NCPS 2014 Data Question: How happy or unhappy are you with the finish time of matches: (n = 133 Leagues with 40 or more responses)

Dissatisfaction with travel distance – National and County of players are unhappy with travel distance to matches 16% 24% Worst County 0% Best County Nationally, Player dissatisfaction with travel distance by County average Source: NCPS 2014 Data Question: To what extent are you satisfied or dissatisfied with travel distance? (n= 23,352) End time satisfaction shows much greater variation by League Travel distance dissatisfaction is also widespread across Counties….. All but one County has at least one dissatisfied player per team

Dissatisfaction with travel distance – by League 48% Worst League 0% Best League Player dissatisfaction with travel distance by League average Source: NCPS 2014 Data Question: To what extent are you satisfied or dissatisfied with travel distance? (n= 23,352) ….but is an issue for at least 1 in 5 players in 25% of Leagues

Dry weekends in 2013 vs 2014 Weather has impacted this year: only 9 Saturdays , when 70% of cricket is played, have been dry compared with 14 in 2013 Dry Weekends <3mm Rain Out of first 17 weeks of season 2011 2012 2013 2014 Sat 12 10 14 9 Sun 14 12 16 15 % of total Cricket played by weekday in the summer 70% Saturday 14% Sunday Source: Met Office

Getting the Game On What can you do? What incentivises Getting the Game on ? CoversPitch preparationGetting the Game onGroundsmen – before and on the dayUmpiresCaptainsPoints SystemsAggregate pointsBonus pointsRain RegulationsFlexibilityMinimum overs

Cancellation Prevention Methods Source: Panel September 2014 Interim Results N=1072 We’re looking at ways of coping wit poor weather conditions. Which of these would make it most likely that you would play? (n=1665 ) Definitely or Likely to play Worth pursuing? A shorter format contingency (e.g. agreeing to 20 overs instead of 40 to avoid forecast rain) 78%  Flexible start times ( e.g. start earlier to avoid forecasted rain later) 66%  Reversing the fixture (e.g. playing at the away team's ground if the home ground is unplayable) 65%  Using non-turf pitches (e.g. playing on an artificial wicket if the grass wicket is unplayable) 52%  Reserve slot/dates ( e.g. Sunday instead of Saturday or any 'blank' days left in calendar) 52%  An indoor option/substitute (playing an indoor match instead) 24%  Playing whatever the weather (playing through the rain) 23%  Playing whatever the ground conditions (playing when the ground is wet under foot) 23% 

Occasional Core 2014 Cricket Seasonality for the market and segments Building the shoulders of the season represents an opportunity to grow the summer market Cameo Source: NCPS 2014 Data Question: In what months do you play cricket ? (n = 25,585) Market

Average Rainfall by month 2011 to 2014 Mm Rainfall April and September are often as dry as May and July Source: Met office Question: Average rainfall 2011 to 2014 in England and Wales (August and September 2011-2013 only)

Source: NCPS 2014 Data Question : You've told us you didn't play in April. Please tell us why : (n=3992) Question: You've told us you didn't play in September. Please tell us why : (n=4790) The reason why players don’t play in the shoulders of the season – by gender April September Female Male

Reactions

Clint, Ryan Stuart Canvas

Alex, Notts Sport

Steve, Sporting-billy

Wiltshire Cricket NCPS Results 768 responses in 2014 We have ability to filter results by: - Age - Gender - League - DivisionTonight will give a snapshot of all resultsAccess to Dashboard will be made available after tonight

Our responsibility As custodians of Cricket we need to… To reduce the speed of decline in Cricket participation To use the insight from the NCPS to retain and recruit players to the gameTo show players that we value their input and that we will listen to their views

Considerations The impact of ignoring a significant sample of dissatisfied or unhappy players could be greater than choosing to keep things the same for a majority sample of happy or satisfied playersFor example, is a 30% or higher dissatisfaction or unhappy score is significant enough to be acted on? The 70% or lower will consist of people with indifferent views and some that are genuinely happy. However, the 30% dissatisfied or unhappy have strong enough views to actively voice their dissatisfaction

Data considerations For every slide in which you can see data it means that there was a significant number of responses in Wiltshire for that filter to provide statistically valid dataWithin most slides you will be able to see a comparison between Wiltshire and the national average

Senior Cricket

Other Sports – 19+ year olds

DNA of Cricket – 19+ year olds

Importance v Satisfaction – 19+ year olds

Importance v Satisfaction – League comparison (Wilts, Hants, Glos )

Enjoyment & Playing Frequency – 19+year olds

League Format – 19-25 year olds

League Format – 26-34 year olds

League Format – 35-44 year olds

League Format – 45+ year olds

Costs – 19+ year olds

Game Day Factors – 19-25 year olds

Game Day Factors – 26-34 year olds

Game Day Factors – 35-44 year olds

Game Day Factors – 45+ year olds

Barriers – 19-25 year olds

Barriers – 26-34 year olds

Barriers – 35-44 year olds

Barriers – 45+ year olds

Cricketing Career

Lapsed Players – 16-25 year olds (national figures)

Lapsed Players – 26-44 year olds (national figures)

Perfect Day 1 – 19-25 year olds

Perfect Day 1 – 26-34 year olds

Perfect Day 1 – 35-44 year olds

Perfect Day 1 – 45+ year olds

Perfect Day 2 – 19-25 year olds

Perfect Day 2 – 26-34 year olds

Perfect Day 2 – 35-44 year olds

Perfect Day 2 – 45+ year olds

Senior Cricket Results What stands out to you? Positives ChallengesHow can your club use these results?How can Wiltshire Cricket use these results to support your club?

Just a few things we have noticed What players want from the game and what they value differs greatly with age Strong desire for 26-44 year olds to play fewer overs Significant dissatisfaction with start times and end times (across all age groups), (64% 26-24 year olds dissatisfied with start times and 63% dissatisfied with end times)- Younger players generally want to start earlier (90% 1pm or earlier amongst 19-25 year olds, 75% 1pm or earlier for 35-44 year olds)The number of players who struggle to balance Cricket with other commitments is very high (59% 26-34, 68% 35-44)- However, there is a significant number who would like to play more or would return if offer was appropriate

Cristian Durant

Ned, Kalibazar

Junior Cricket

Wiltshire – Other Sports – 14-15 year olds

Wiltshire – Other Sports – 16-18 year olds

Wiltshire – DNA of Cricket – 14-15 year olds

Wiltshire – DNA of Cricket – 16-18 year olds

Wiltshire – Enjoyment & Playing Frequency – 14-15 year olds

Wiltshire – Enjoyment & Playing Frequency – 16-18 year olds

Wiltshire – Formats – 14-15 year olds

Wiltshire – Formats – 16-18 year olds

Wiltshire – Costs – 14-15 year olds

Wiltshire – Costs – 16-18 year olds

Wiltshire – Game Day Factors – 14-15 year olds

Wiltshire – Game Day Factors – 16-18 year olds

Wiltshire – Barriers – 14-15 year olds

Wiltshire Barriers – 16-18 year olds

Wiltshire – Perfect Day 1 – 14-15 year olds

Wiltshire – Perfect Day 2 – 14-15 year olds

Wiltshire – Perfect Day 1 – 16-18 year olds

Wiltshire – Perfect Day 2 – 16-18 year olds

Junior Cricket Results Your reactions?

Junior Cricket – Other feedback Clubs vary greatly in terms of the abilities of their players and so a rigid offer of League cricket won’t appeal to all Retaining players at age 15 is becoming increasingly difficult for some

Opportunity to play Managing the banter Playing with friends Easing the transition

Junior Cricket – What have we noticed? Main issues for 14-18 year olds Struggle to balance with other commitments Want fewer oversImportance of Spirit of the GameConvenience compared with other sportsTransition to Adult Cricket is a major issue

How are Wiltshire Cricket and its Leagues using the results Presentations delivered to Wiltshire County Cricket League, WEPL, Wiltshire Youth Cricket League – All are considering revised formats and structures Upcoming presentations to be delivered to mid week cricket leagues Club support visits being conductedAll information available on website

What can you as a club do? Have a look at the Dashboard (P Sykes will share log in details after this evening) Hold a meeting with your players – tell them about results When voting at league AGMs ensure views are representative of players

What next for Wiltshire Cricket? Action Plan 2015 Internal self-assessment Club satisfaction survey (how can we use results to help us support clubs better)Club support visits (what themes have arisen?)Player Retention and Disability Cricket results

Thank you And remember our responsibility to… To reduce the speed of decline in Cricket participation To use the insight from the NCPS to retain and recruit players to the gameTo show players that we value their input and that we will listen to their views