Needfinding Methodology Needfinding Methodology People of working age met a Philz LCP Associate Director tutorstudent interactions Nanny from France in the process Philz Coffee Forest Av ID: 803459
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Slide1
Language Acquisition
Yawen Shen Ibrahima Tounkara Suyie Zhi
Slide2Needfinding Methodology
Slide3Needfinding Methodology
People of working age met a Philz
LCP Associate Director (tutor-student interactions)
Nanny from France (in the process)
Philz Coffee (Forest Av.)
Stanford Language Conversation Partner (LCP) program
6 people interviewed
20 - 45 minutes each
4 completely random participants
Where?
Who & Why?
How?
Slide4Needfinding Methodology
Job seeker
Undergrad @Berkeley
Early thirties
French & Spanish
Medical Student @Stanford
Twenties
Speaks Chinese
Nuclear Engineer
From India
MarriedPunjabi, Hindi
Cara
Camille
Ziyesh
Slide5Needfinding Methodology
Peer Learning & Tutoring @Stanford
Center for Teaching & Learning
UX researcher
@Airbnb
Lived in East Africa for research
Limited French
Nanny
From France
Twenties
French
Louise
Alex
Laura
Slide6Needfinding Methodology
Languages spoken at home?
Guide us through your experience learning language X?
What did you like? What did you dislike? Why?
What were things that you valued while learning the language?
What are some of the reasons why you don’t learn new languages
To what extent did confidence matter in learning a new language?
Can you tell us a little about your background?
What’s your general assessment of technology-based solutions?
Tell us about the last time you deliberately wanted to learn a new language?
What was it like to practice deliberately?
What would make a good motivation for learning a new language?
Why do you think people want to learn a language?
Slide7Interview Results
Slide8Interview Results
“When learning English, don’t
be around French speakers”
“I feel so unconfident speaking french with my friends”
“Immersion is probably best, but only 5% can do that”
“I decided to do volunteering to practice with random people”
Laura
Louise
Slide9Interview Results
Laura
Louise
CONTRADICTION
Feels better to explain herself in French but doesn’t want to be always surrounded by French
SURPRISE
Her English is actually good but she has no confidence
CONTRADICTION
She learned a lot and knows a lot of language acquisition, but feels awkward to apply those techniques
She has learned French for years but not fluent
Slide10Interview Results
“I think it is stupid to rely on tech to learn language!”
“I’d enroll in a class to learn a language”
“I’d work at a hospital in South America if I have to”
“My wife wants to learn Hindi… But she has no time!”
Ziyesh
Cara
Slide11CONTRADICTION
He has a lot of tech devices but he dislikes tech.
He says people will learn a new language only if they need it, but he wants to learn French
SURPRISE
He is an engineer but he dislikes tech
CONTRADICTION
She has ideas of how to learn and she knows opportunities but she never tries
Interview Results
Ziyesh
Cara
Slide12Interview Results
“I think it is cool to have a secret language to speak”
“Student have very positive feedback for the casual conversations“
“I took Spanish 1 at Berkeley to get the basics”
“Students need be enrolled in Lang classes. Conversation partners aren’t experts”
Camille
Alex
Slide13SURPRISE
Fluent in three languages but never really learn a new language
CONTRADICTION
Wants help many students practice language but requires them to be enrolled in classes
Interview Results
Camille
Alex
Slide14Empathy Map
Slide15Empathy Map
Grew up with the language because family speaks it
Motivated to learn Spanish to build friendship with others
Learned the basics of Swahili for research purposes but forgot everything
Need make a living in this expensive area… Have no time to learn French
Don’t be surrounded by French people if you want to practice English
People need some basics of the language structure before conversations
It is nicer to learn with others as opposed to using an app
SAY
Slide16Empathy Map
T
ook Japanese classes but never practiced
Was busy working on his laptop
D
id little movements to show any interest in talking to us
Stays in Spain for 6 weeks per year and meet with friends
Smiled while talking about
language
learning experience
Had two iPhones and a computer and expensive headphones
Drew maps to explain why Indians speak many languages
Went to six different institutions before for tutoringWatches movies with subtitles to improve her vocabulary
Took English classes to acquire grammar and structure
Practices conversation through volunteeringUses google translate and urban dictionary for the “slang” words
DO
Slide17Empathy Map
THINK
Must
to be forced to learn a new language to actually learn
Grammatical framework is important before conversations
People need the right incentive to learn using technology.
Language is better acquired if done naturally
Learning by full immersion may be difficult but more effective than other means
It is better to learn a language through observation, listening, and talking outside of classes.
Learning language needs some formal education
It’s hard to get feedback from software/apps while learning a new language. Feedback is important.
Slide18Empathy Map
Enthusiastic about her time visiting family in France and Spain
Joy when she notices improvement in language skills
Instructor refusing to tell her a word was weird.
Motivated because she wants to build friendship with people
Awkward while speaking a language in front of someone good at it
Stupid to learn languages on an app
Proud of being able to speak different languages
Horrible when she couldn’t even introduce herself to others in English
Sorry wife cannot practice her Hindi with him more often
Passionate about helping students improve their language proficiency
FEEL
Slide19Needs, Insights & Analysis
Slide20Needs, Insights & Analysis
INSIGHT
People best learn a new language if they are well motivated to do so
NEED
To feel incentivised to learn a language of interest
“The right incentive” — Camille
“If you need it, you do it”
— Ziyesh
“
I need to be forced to learn a new language to actually do better at it.”
— Cara
“I have this motivation to learn Spanish because I want to build friendship with others.” — Camille
Slide21Needs, Insights & Analysis
INSIGHT
People don’t feel comfortable making mistakes in front of their friends
NEED
To not feel judged while they are practicing their skills in a new language
“I feel awkward to speak French with my friend who is good at French.”
— Louise
“I felt
bad during the first two months when I didn’t even know how to introduce myself.
” — Laura
Slide22Needs, Insights & Analysis
INSIGHT
Time commitment required to learn a new language can be a source of discouragement
NEED
To find the process of learning a new language accommodating and requiring short chunks of time
“
I have no time to learn a language because I have to make a living in this expensive bay area.
” — Ziyesh
“Full immersion programs can be very time-consuming and learning a second language is really not a high priority for student.”
— Louise
Slide23Needs, Insights & Analysis
INSIGHT
Classroom settings are good for acquiring the structures, conversations are good to connect the structures
NEED
To be taught the basics of the language before engaging into practices
“
Students need be enrolled in Lang classes. Conversation partners aren’t experts
” — Alex
“
It is important to learn the grammatical framework before you jump into a conversation.” — Camille
“If I have time, I would learn French by taking classes and talking to people.” — Ziyesh
Slide24Needs, Insights & Analysis
INSIGHT
Immersion into a community of native speakers yield best results although it is hard.
NEED
Opportunities to engage with communities of native speakers and feel comfortable making mistakes
“Only 5% of people can actually do that”
— Louise
“How did you learn English? … By talking to people around yourself, not by relying on tech” — Ziyesh
Slide25Needs, Insights & Analysis
INSIGHT
It is “cool” to be able to speak more languages than others
NEED
To feel more recognition and prestige when they speak multiple languages
“It’s cool to have a secret language” — Camille
“Everyone in India speaks at least 3” — Ziyesh (feeling proud)
“I wish I did not forget all the French I learned” — Louise
“I need to learn English before I return to France” — Laura
“Many people want to practice certain language without taking classes” — Alex
Slide26Needs, Insights & Analysis
INSIGHT
Once people speak a certain language, they don’t want to lose their level of fluency
NEED
To be able to maintain their language skills
“We are starting to create more communities for our Language Conversation Partners so they can share experiences” — Alex
“I talk to my family in Mandarin all the time” — Cara
“I watch movies and listen to music to make sure I don’t lose it” — Laura
“When I go to France, I get to speak more and I like that” — Camille
Slide27Summary
Slide28Summary
PEOPLE NEED...
To feel
incentivised
to learn a language of interest
To
not feel judged
while they are practicing their skills in a new language
To find the process of learning a new language
accommodating
and requiring short chunks of time
To be taught the basics of the language before engaging into practicesOpportunities to engage with communities of native speakers and feel comfortable making mistakes
To f
eel more recognition and prestige when they speak multiple languagesTo be able to maintain their language skills
Slide29QUESTIONS