PPT-Advertising on the Web

Mining of Massive Datasets Jure Leskovec Anand Rajaraman Jeff Ullman Stanford University httpwwwmmdsorg Note to other teachers and users of these slides We would be delighted if you found this our material useful in giving your own lectures Feel free to use these slides verbatim or to modify them to fit your own needs. Notably retail advertisers account for more than a fifth of this spending having invested 71 billion in I nternet ad vertising last year While optimism is more than warranted when year over year Internet advertising growth continues to smash records Chapter . Objectives. After reading this chapter you should be able to:. Appreciate the magnitude, nature, and potential for online and mobile advertising.. Describe how the online advertising process works.. MBA 563. WEEK 5 . Today’s class will cover:. Search Engine Advertising: Methods of pay-per-click contextual advertising used in search engines. How to set up a Google AdWords campaign. Display advertising. Presupposition. Presupposition is a necessary PRECONDITION for the processing of communication. It involves the existence of some objects or ideas. Presupposition (2). Here we PRESUPPOSE that there exists something which is as juicy as a fruit.. 3. Objectives. Advertising’s Role in Capitalism. Role in Manufacturing & Retailing. Know Era’s & Association with Culture. Identify Evolutionary Forces. The Value of an Evolutionary Perspective. Chapter 9. Chapter Overview. Internet has changed U.S. culture. Global customers, competition. E-active marketing. e-Commerce + Interactive marketing. Consumer e-commerce. Business-to-business e-commerce. Standard 4. The role of digital advertising is to increase sales or improve brand awareness.. Types of Ads. Banner. – Image-based advertisements that often appear in the side, top, and bottom sections of websites. By . Laura . Epstein. While advertising has progressed socially since the 1950s by frequently portraying women as equally capable to men, it has regressed in terms of its distortion of the female physique.. Lecture Plan. HW2. Exam 1. Prisoner's Dilemma. Empirical Studies of Advertising Effectiveness. Advertising and Media Planning . Definitions. Costs. Upfront Market. Today in Pricing Class. Guest Speaker . ONLINE ADVERTISING. DIRECT MAIL. PARTS OF AN AD. When the illustration (art-work) is eye-catching, it attracts the reader's attention to the headline and copy. . White space is the blank space between the elements of an . Pick handouts & get textbook. DO NOT WRITE ON TRANSITION HANDOUT. With a Partner. :. Review and answer the slogan quiz handout on . your own paper. or on a . new Word document. You may use the Internet. Advertising campaigns are a great medium to talk about your company, products, as well as offers, luckily, we are living in a stage where we have an array of advertisement platforms. For more information visit on : https://freedommediagroup.co.uk/ . Marketing. Notes (4.02). Can win points or candy. With a partner or by self; first to find correct answer wins. I will call out questions at random; first to raise hand gets to answer. . 4.02 Objectives. Barham Muhamad - Nasir Ivan. E-commerce Marketing . Almost 42% of Americans plan to shop mostly online in 2017, according to the “2017 Shopping Outlook” survey by PriceGrabber. Another 45% plan to make most of their purchases through a...