equir ements Lear ning Objecti es 1 Select five to ten advertisements directed at a specific audience 2 Identify the target audience for the advertisements 3 Identify the logical fallacies used to deliver the message in each one 4 Identify the messa ID: 87208
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ROJECTFor this project,you will select the media ofyour choice and create a presentation on the logicalfallacies used in advertising. equir ements Lear ning Objecti v es Select five to ten advertisements directed at a specific audience 2. Identify the target audience for the advertisements 3. Identify the logical fallacies used to deliver the message in each one 4. Identify the message ofeach advertisement 5. Describe how the message is meant to persuade the target audience 6. Summarize the overall message 7. What does this message say about a particular group in society? To demonstrate your understanding ofthe fallacies that surround you To demonstrate your understanding ofthe types offallacies used in advertising (using specificexamples or evidence to support your conclusions)To analyze the messages delivered through advertisementsTo share the responsibility ofa group project Your project will be graded using the following rubric: Exemplary inpresentation andunderstanding Proficient inpresentation andunderstanding understanding TotalPoints Examined the requirednumber ofads Clearly identified theintended audience ofthe Accurately identified thelogical fallacies in each understanding andanalysis ofthe message Provided examples orevidence to support Indicated how themessage impactsmembers ofsociety Presented information infashion Contributed to the groupproject * Total * Ifthis project is done as a group,full group accountability can be graded. Copyright 2005 IRA/NCTE. All rights reserved. ReadWriteThink materials may be reproduced for educational purposes.Image ©2005 JUPITERIMAGES, and its licensors. All rights reserved.