Vocabulary Handle Mentions Tweet Follow Timeline DM Trending URL Shorteners Vocabulary Hashtag Vocabulary RT Tips Tweets Pictures and video are popular Strive for a behind the scenes casual relationship ID: 732044
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Twitter: Tweets, Tips and TricksSlide2Slide3
VocabularyHandle
@Mentions TweetFollow
Timeline
DM
Trending
URL
ShortenersSlide4
Vocabulary: HashtagSlide5
Vocabulary: RTSlide6
Tips: TweetsPictures and video are popularStrive for a behind the scenes, casual relationship
Don’t sound too formal, but stay professional. Slide7
Tips: Twitter CultureAttribute info, quotes and tweets. Say thank you, and praise users for their contributions.
Don’t delete tweets – if you make a mistake, admit to it, apologize and make the correction. Slide8
Pro TipsMaking your page more attractive and appealing will draw in more followersDon’t over/under Tweet
Twitter is a conversation.Lack of engagement = no communityCommunities do not grow overnight!Slide9
TricksSlide10
Tricks: Advertising Your AccountFollow DoS & news media
Cross link your accounts. #FollowFridaySlide11
MetricsNumber of followers ≠ communitySuccess is based on level and quality of engagement.
Klout Score (www.klout.com) measures your overall online influenceSlide12
HootSuite MetricsSlide13
DiscussionShould your office even be on Twitter?Consider: is your audience on Twitter?
How did you get approval? Who did you talk to?What were the pros/cons you presented?Do your tweets need clearances?
How do you reach your audience?When are they online?What content do you use?How do you measure success?Slide14
Visual.lySlide15
ResourcesField Guides: Twitter, HootSuite
Mini Guides:Twitter Cliff Notes for PostsTips for Live Tweeting
Creating Word Clouds for Twitter Content AnalysisHelp Desks:Twitter Support
HootSuite
Help Desk
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