into Piedmont Athens Regional Medical Center Nutrition Services Directors Ann Sears MEd CLC September 7 2017 Objectives Describe what Athens is doing to expand WIC services in the hospital ID: 740472
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WIC Special Project
Expansion of Nutritional and Breastfeeding Servicesinto Piedmont Athens Regional Medical Center
Nutrition Services Directors
Ann Sears, M.Ed, CLC
September 7, 2017Slide2
ObjectivesDescribe what Athens is doing to expand WIC services in the hospital. Report the data to support the hospital initiative and the lessons learned from the project.
Outline how a Peer Counselor can be used in the hospital to brand WIC as provider of breastfeeding support. Slide3Slide4
Why this project?Decrease in District WIC case load. 9569 in October 20158597 in October 2016.
Lack of direct referrals to Peer Counselors from the hospital.To improve the Peer Counselors follow up.Athens Regional Medical Center approached us to assist with their breastfeeding support.Slide5
Hospital Breastfeeding Peer CounselorTrained through the WIC Breastfeeding Peer Counseling Program Assist WIC clients and WIC eligible mothers in making WIC appointments
Provide basic breastfeeding education and Support WIC-eligible mothers while at the hospital. Slide6
WIC Outreach WorkerWorks in the hospital for approximately four (4) hours a day, six (6) days a week.Sees all WIC eligible (Medicaid) participants that have delivered.
Discusses the benefits of WIC.Schedules WIC appointments for both established and WIC eligible participants. For WIC eligible participants, a WIC brochure is left with participants, allowing for a subsequent follow-up to gauge interest in scheduling an appointment for themselves and other WIC eligible family members.Slide7
Role ComparisonHospital Breastfeeding Peer Counselor
Focus more on breastfeeding support and less on outreach. Assist hospital staff in providing breastfeeding support to clients.Provides Mother to Mother support.
WIC Outreach WorkerMore WIC outreach work than breastfeeding work. Peer Counselor has dual roles.
Brands WIC as a provider of breastfeeding support not just as a provider of formula. Provides Mother to Mother support.Makes referrals to the WIC clinic Peer Counselors. Slide8
308 ContactsSlide9
Made AppointmentsSlide10
Breastfeeding SupportRefers breastfeeding clients to Peer Counselors.
Provides breastfeeding support that is needed in addition to the Hospital’s IBCLC’s support.Issues breast pumps to WIC clients that have infants in Neonatal Intensive Care Unit (NICU).Promotes and encourages breastfeeding when appropriate.Slide11
Feeding Method of Women Seen Slide12
Breastfeeding SupportSlide13
The staff love that we are there.Referrals are made constantly.Open to all requests.Flexibility with staff.
Hospital SupportSlide14
Challenges Getting WIC staff to schedule appointments.Meeting the processing standards.Slide15
What We Have LearnedWe are needed in the hospital. There has been a gap in service between the hospital and the health department.Many Medicaid eligible moms are not on WIC.
WIC is truly beneficial and is needed by many.Many barriers for clients.Staff with good customer service skills make a big difference. Slide16Slide17Slide18Slide19
In SummaryWe are learning new things daily.WIC needs to be in the hospitals.
The Peer Counselors are improving WIC’s brand. The Peer Counselor can play dual roles and be an effective WIC outreach worker. The Project is too new to determine the impact on breastfeeding rates and the Peer Counselor program.
We hope USDA will consider expanding the Loving Support Peer Counselor’s Hospital Job Description. We hope funds can continue to support WIC in the hospital setting. Slide20
Special Thanks USDA, WIC Operational Adjustment Grant
Shlonda B Smith, CLCWIC Breastfeeding Program SpecialistAngela Hammond-Damon, IBCLCDeputy Director, Program Operations and Nutrition Services
Kelly Roach, MBA, BSN, RNManager, Mother Baby UnitPiedmont Athens Regional Medical Center. Slide21
What Questions Do You Have?Slide22
Contact InformationAnn Sears, M.Ed., CLC
Breastfeeding Coordinator, Northeast Health DistrictAnn.sears@dph.ga.gov706-583-2860Slide23
Thank You!