Travel and Tourism Magic at Sea The Cruise Industry OBJECTIVES Determine why people go on cruises Describe different types of cruise lines and ships Reveal what a cruise experience is like Explain how cruises are priced and sold ID: 146494
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Chapter 6Travel and Tourism
Magic at Sea: The Cruise IndustrySlide2
OBJECTIVES
Determine why people go on cruises
Describe different types of cruise lines and ships
Reveal what a cruise experience is likeExplain how cruises are priced and soldSlide3
TERMS
Air-sea package
Berth
BowDeck
Gangway
Gross registered tonnageInside StateroomOutside StateroomPaxStarboard
SternTenderZodiacSlide4
Why People Cruise
Romance
Luxury
Magic of the sea adventureGreat ships
Get away from it all-relax
Pampered service Interesting destinationsLearning experience Socialization
Safe experienceVacation value-more for moneySlide5
Kinds of Cruise Lines and Ships
Mass-Market Cruise Lines
: Carnival, Norwegian, Royal Caribbean-operate large vessel that can have over 1000 passengers, may have pools, casinos, theaters, shops, medical facilities, staterooms, spas, several dining facilities, cost lessSlide6
Kinds of Cruise Lines and Ships
Specialty Cruise Companies
: focus on smaller target market
Luxury Cruise Lines: appeal to wealthy, have smaller vessel, top line of serviceEducation and Adventure: built around learning and exploration, generally small vessels that visit ecological places
Masted Sailing Ships
: Real sailing vessels, have all price levelsRiverboats: “time machine” paddle wheelers on the Mississippi, Nile, Danube, Rhine RiversSlide7
Kinds of Cruise Lines and Ships
Miscellaneous Lines
: Some are cargo ships that carry passengers, ferry ships, barges, houseboats and sailboatsSlide8
How big is that ship?
Ships are measured by:
Number of staterooms
How many passengers it can accommodateGross Registered Tonnage
(GRT) which represents only that area of the ship that is enclosed public space (not crew area such as kitchens or engine rooms)Slide9
How big is that ship?
Very small ship
: Less than 10,000 GRT, under 200 pax
(pax is industry term for passengers)Small ship:10,000-20,000 GRT, 200-500 paxMedium ship
: 20,000-50,000 GRT, 500-1200 pax
Large ship: 50,000-70,000 GRT, 1,200-2,000 paxMegaship: 70,000 GRT or more, over 2,000 pax-may have as many as 1000 employeesSlide10
Who owns Cruise Lines?
Carnival owns: Holland America, Windstar, Princess, Seabourn, Cunard, Costa and Carnival
Royal Caribbean owns: Celebrity and Royal Caribbean
Star owns: Norwegian and OrientSlide11
Cruise Lines Registration
Cruise lines may be headquartered in one country and have their ships registered in another to keep from having to follow certain hiring laws, work hours, and other regulations
Ships fly the flags of the country they are registered inSlide12
Career Opportunities
Captain
: in charge of all ships operations
First Officer: in charge when the captain is busy, also in charge of ship securityChief Engineer: in charge of all mechanical
Chief Medical Officer
: ship doctorCommunications Officer: oversees all ship communication systemsSlide13
Career Opportunities
Chief Purser
: hotel manager of ship
Purser: similar to front desk manager of hotelShore Excursion Manager: in charge of booking port-based tours
Cruise Director
: overseas entertainmentExecutive Chef: Kitchen supervisionFood & Beverage Manager: over the serving of meals and beveragesChief Steward: head housekeeperSlide14
What Cruises Cost
Cruises usually sell at prices below what’s listed in brochures.
Brochure prices are more like “suggested retail prices”
You can lower the price of a cruise by booking 6 to 9 months in advanceSlide15
What Cruises Cost
If a cruise is not full, the cruise line may offer last minute sales promotions.
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rd and 4th guests to a stateroom are often discounted
Prices are seasonal
Repositioning cruises are a bargain; when they move a ship from a northern port to a southern portSlide16
What Cruises Cost
The higher the deck for a stateroom, the higher the cruise price
Outside staterooms (ocean-view) costs more
Inside staterooms (usually windowless) costs less
Outside staterooms with a balcony costs more
Suites (rooms with separate sitting areas) cost more than regular state rooms (note: staterooms on the lower decks and mid-ship have the least movement and cause less motion sickness)Slide17
Stern (back of a ship)
Stern
(back of a ship)
Bow
(front of ship)
Berth (bed on a ship)
Deck (floor of a ship)Stabilizer (underwater device that helps reduce ship’s motion)Starboard (when facing the forward, the right-hand side of the ship
Port (facing forward, the left-hand side of the shipSlide18
Tender Boats
Transports passengers to and from shore if the ship is too large or the port is too shallow for docking to a peer
Zodiacs-(large inflatable rubber boats) are used in exotic places like AntarcticaSlide19
Port Experiences
3 Categories of Port Experiences
Precruise: Before you depart, usually an extended time in the port city where the cruise begins
Postcruise: After your cruise, usually in the port city or around the city at the end of the cruiseIntermediary Port Stops: Options available during cruise, short tours, excursions available for purchase, some excursions are in the price of the regular cruise ticketSlide20
Port Experiences
If you buy a shore excursion from the ship and something goes wrong, the ship will probably wait for you
If you buy a shore excursion from an independent at the dock and there is a problem, the ship probably will sail without youSlide21
How Cruises Are Sold
Travel agents
sell 90% of cruise bookings
Tour companies may have package cruises with pre or post cruise toursCruise Consolidators buy blocks of staterooms and offer them at discount prices
Cruise lines
sometimes sell directly to consumers using Web sitesSlide22
Cruise: This and That
Caribbean is the world’s most popular place to cruise followed by Europe, Alaska, Mexico, Panama Canal, Hawaii
Only a few cruise ships are totally “smoke-free”
May cruises feature theme sailing such as Jazz, history, baseball, etc.
Many lines are doing away with set seating times to eat and are more like restaurants, dine when and where you want.Slide23
Web Sites
American Association of Port Authorities (AAPA): http://www.aapa-ports.org
Cruise Lines International Association (CLIA):
http://www.cruising.orgInternational Council of Cruise Lines (ICCL): http://www.iccl.org