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Email Manager 5.6 27 th  June 2013 Email Manager 5.6 27 th  June 2013

Email Manager 5.6 27 th June 2013 - PowerPoint Presentation

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Email Manager 5.6 27 th June 2013 - PPT Presentation

Ashley MandellLynn Director Global Production Services Martin Radford Business Solutions Consultant SDL Email overview Overview of Email Manager 56 features and functionality Email Manager 56 Demo ID: 750645

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Slide1

Email Manager 5.6

27th June 2013

Ashley Mandell-LynnDirector, Global Production Services

Martin Radford

Business Solutions ConsultantSlide2

SDL Email overviewOverview of

Email Manager 5.6 features and functionalityEmail Manager 5.6 DemoResponse data integration with SDL Customer Analytics

Compatibility considerationsRelease milestonesAgenda2Slide3

Over 12 billion emails sent out of Email Manager in 2012

Current average of 43 million emails per day Volumes continue to rise……we are projecting over 14 billion emails in 2013Email is a key element of the SDL Intelligent Marketing Suite

Email has received significant investmentDatacenter and hardware improvementsServices team supporting emailProduct developmentDevelopment continues with another major release scheduled for Q1 2014 SDL Email services growing rapidly3Slide4

Marketing is changing, email tools needs to reflect that change.

Development focused on some key email marketing trends

4Change in behaviourDevelopment needMarketers multi-task, so we see a higher volume of ‘light’ usersEmail tool needs to be easier to use, more intuitive for marketers and accessible to larger numbers

Continued

move towards experience management, reduces per campaign volume, increases regularity

User need

to m

anage campaigns rather than single ‘one-off’ deployments

Diversity

of recipient devices used – mobile, tablet etc…

Render testing needs to be inherent in the campaign process

Changing

trends in

‘what works’

and

what parts of email drive traffic

Experimentation need to use heat maps

Greater

focus on Email ROI increases d

rive for more testing

Ability to manage dynamic content and test cells

across c

ampaigns

(see our Testing Best Practice doc on partner portal,

http://www.sdl.com/community/cmapartnerportal

)

Appetite for video in email / landing pages

Ability

to easily manage and incorporate

rich media contentSlide5

Enhanced user interface for easier navigation

New Campaign Builder experience

5Automatic

campaign thumbnails (recent documents)

Multi-document Support

Easy access to shared events

,

variables & lookup tables

Preview Pane

Improved navigation ribbonSlide6

Multi-document support allows work on multiple creative

6

Multi-document Support

Multiple creative in a campaignSlide7

Document

explorer Search speeds up

7Document search

Search across

all categories.Slide8

New

‘design view’ WYSIWYG editor

Full set of WYSIWYG editing tools

Easy access to campaign variables, shared templates for insertion to campaign

You can now embed

creatives

from any campaign into another creativeSlide9

Improved source code editor makes editing easier

Easy to switch views

Color

coded markup

Addition of code line numbers

Search & replace functionalitySlide10

File Manager & Image

Properties Editor

EM 2013 Highlights

Insert images from file manager

Image files easily managed from one location

Zip file upload (with auto-unzip) is now available.Slide11

Integrated inbox render testing with ‘Gallery View’

Device selection, e.g. iPhone 4S preview

Select category e.g. Inbox, Mobile or Tablets

Easy switch to Gallery view

With over 40 inbox previewsSlide12

Heat Map – Emails & landing pages

Enable Heat Map view

Warmer

colors

, show

higher

click rates

Reports click-to-open rate for

creativeSlide13

Media Manager

Integration - Optional

Media Manager Panel

Browse

audio and images stored in SDL

Media

Manager

Preview images or video

Enables content management for rich media in emailSlide14

Response data fully integrated into SDL Customer Analytics

14

High-speed Email Response Importer

allows customers to easily analyze response

data with Engine!Slide15

Demonstration

15Slide16

Campaign Manager 2.9 supports

EM 5.6Campaign Manager 2.8 does NOT support EM 5.6CM 2.8 users will be upgraded before moving to Email Manager 5.6

Alterian Marketing Suite - the following software versions offer compatibility with Engine 5.2 and Email Manager 5.6Compatibility considerations16Product

Version

Scheduled Release Date

AMS

3.0 SR4

Released

Analytical Dashboard

2.5 SR2

9 July 2013

Selection Planner

4.2 SR4

Released

ADMI

3.0 SR7

Released

KXEN

3.3 SR2

TBCSlide17

Full details will be communicated to each partner in the coming monthReleases will be staggered across the customer base

Release Milestones

17Start DateCompletion Date1 – EMEA phase 118 June19 June

2 – US Phase 1

25

June

26 June

3 – UK 2

30

July

31

July

4 – US 2

13

August

14 August

5 – UK 3

27

August

28 August

6 – UK 4

10

September11 September7 – UK 517 September18 September

8 – UK 624 September25 September9 – US phase 3 clients26 September27 SeptemberSlide18

There will be detailed documentation in support of the release

18

DocumentDescriptionParity Analysis GuideA summary of key changes and a description of eachCampaign Builder GuideA full product manual for the new Campaign Builder elementAPI Introduction Guide

A ‘quick-start’ guide detailing the additional API calls now available

API User Guide

A full user guide for Email manager 5.6 web services

API Migration Guide

Migration guide with code examples to use when migrating to new calls (migration is not a requirement for upgrade)

Release Notes

Full release notes as normalSlide19