Ashley MandellLynn Director Global Production Services Martin Radford Business Solutions Consultant SDL Email overview Overview of Email Manager 56 features and functionality Email Manager 56 Demo ID: 750645
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Slide1
Email Manager 5.6
27th June 2013
Ashley Mandell-LynnDirector, Global Production Services
Martin Radford
Business Solutions ConsultantSlide2
SDL Email overviewOverview of
Email Manager 5.6 features and functionalityEmail Manager 5.6 DemoResponse data integration with SDL Customer Analytics
Compatibility considerationsRelease milestonesAgenda2Slide3
Over 12 billion emails sent out of Email Manager in 2012
Current average of 43 million emails per day Volumes continue to rise……we are projecting over 14 billion emails in 2013Email is a key element of the SDL Intelligent Marketing Suite
Email has received significant investmentDatacenter and hardware improvementsServices team supporting emailProduct developmentDevelopment continues with another major release scheduled for Q1 2014 SDL Email services growing rapidly3Slide4
Marketing is changing, email tools needs to reflect that change.
Development focused on some key email marketing trends
4Change in behaviourDevelopment needMarketers multi-task, so we see a higher volume of ‘light’ usersEmail tool needs to be easier to use, more intuitive for marketers and accessible to larger numbers
Continued
move towards experience management, reduces per campaign volume, increases regularity
User need
to m
anage campaigns rather than single ‘one-off’ deployments
Diversity
of recipient devices used – mobile, tablet etc…
Render testing needs to be inherent in the campaign process
Changing
trends in
‘what works’
and
what parts of email drive traffic
Experimentation need to use heat maps
Greater
focus on Email ROI increases d
rive for more testing
Ability to manage dynamic content and test cells
across c
ampaigns
(see our Testing Best Practice doc on partner portal,
http://www.sdl.com/community/cmapartnerportal
)
Appetite for video in email / landing pages
Ability
to easily manage and incorporate
rich media contentSlide5
Enhanced user interface for easier navigation
New Campaign Builder experience
5Automatic
campaign thumbnails (recent documents)
Multi-document Support
Easy access to shared events
,
variables & lookup tables
Preview Pane
Improved navigation ribbonSlide6
Multi-document support allows work on multiple creative
6
Multi-document Support
Multiple creative in a campaignSlide7
Document
explorer Search speeds up
7Document search
Search across
all categories.Slide8
New
‘design view’ WYSIWYG editor
Full set of WYSIWYG editing tools
Easy access to campaign variables, shared templates for insertion to campaign
You can now embed
creatives
from any campaign into another creativeSlide9
Improved source code editor makes editing easier
Easy to switch views
Color
coded markup
Addition of code line numbers
Search & replace functionalitySlide10
File Manager & Image
Properties Editor
EM 2013 Highlights
Insert images from file manager
Image files easily managed from one location
Zip file upload (with auto-unzip) is now available.Slide11
Integrated inbox render testing with ‘Gallery View’
Device selection, e.g. iPhone 4S preview
Select category e.g. Inbox, Mobile or Tablets
Easy switch to Gallery view
With over 40 inbox previewsSlide12
Heat Map – Emails & landing pages
Enable Heat Map view
Warmer
colors
, show
higher
click rates
Reports click-to-open rate for
creativeSlide13
Media Manager
Integration - Optional
Media Manager Panel
Browse
audio and images stored in SDL
Media
Manager
Preview images or video
Enables content management for rich media in emailSlide14
Response data fully integrated into SDL Customer Analytics
14
High-speed Email Response Importer
allows customers to easily analyze response
data with Engine!Slide15
Demonstration
15Slide16
Campaign Manager 2.9 supports
EM 5.6Campaign Manager 2.8 does NOT support EM 5.6CM 2.8 users will be upgraded before moving to Email Manager 5.6
Alterian Marketing Suite - the following software versions offer compatibility with Engine 5.2 and Email Manager 5.6Compatibility considerations16Product
Version
Scheduled Release Date
AMS
3.0 SR4
Released
Analytical Dashboard
2.5 SR2
9 July 2013
Selection Planner
4.2 SR4
Released
ADMI
3.0 SR7
Released
KXEN
3.3 SR2
TBCSlide17
Full details will be communicated to each partner in the coming monthReleases will be staggered across the customer base
Release Milestones
17Start DateCompletion Date1 – EMEA phase 118 June19 June
2 – US Phase 1
25
June
26 June
3 – UK 2
30
July
31
July
4 – US 2
13
August
14 August
5 – UK 3
27
August
28 August
6 – UK 4
10
September11 September7 – UK 517 September18 September
8 – UK 624 September25 September9 – US phase 3 clients26 September27 SeptemberSlide18
There will be detailed documentation in support of the release
18
DocumentDescriptionParity Analysis GuideA summary of key changes and a description of eachCampaign Builder GuideA full product manual for the new Campaign Builder elementAPI Introduction Guide
A ‘quick-start’ guide detailing the additional API calls now available
API User Guide
A full user guide for Email manager 5.6 web services
API Migration Guide
Migration guide with code examples to use when migrating to new calls (migration is not a requirement for upgrade)
Release Notes
Full release notes as normalSlide19