EXHIBITOR GUIDEITB BERLIN 2017 - PDF document

EXHIBITOR GUIDEITB BERLIN 2020 EDITORIAL TABLE OF CONTENTS EditorialFIRST THINGS FIRST04Important dates05Trade show planning06ITB Berlin schedule08Budget plannerTRADE SHOW PRESENCE09Trade show goals10Stand registration12Most important Log-Ins/1 Md’agalKcbgaNaprlcp14Sustainable trade show presence15Stand conception18Stand staff19Successful communicationGENERATING CONTACTS21Get more contacts00 NpcqqqcptgacTips for successful B2C days02 Snmlqmpgle,abtcprgqglemnnmprslgrgcqkarcpgalqFOLLOW-UP05 CtalsargmlFmllmu-snaargmlqPRACTICAL INFORMATION26Valuable tips27Quick onsite orientation28ITB App29ITB Berlin contact persons30Imprint Dear ITB Berlin Exhibitors,Rfctcpqarglcrmngamdslbcpqralbglemlc’qasqrmkcphmsplcwgqucll-bgqasqqcbrmngaugrfglrfctrade show industry. Rfcdmllmugle1.naecqesgbcwmsrfpmsefrfckmqrgknmpralrqrcnqwms’lllccbrmslbcpraicrmclqspcqsaacqqdslnpcnapargml,cvfgbgrgmldmllmu-snnfaqcglrfcdpakcumpimdGRBBcplgl0.0.,Wishing you a successful trade show participation.Warmest regards,BatgbPscrxHead of ITB Berlin/Exhibition DirectorN,S,Bml’rkgqqrmn-lmrafqncaicpbgqasqqglelarcqrrpclbqalbbctclmnkclrqmdrfcrpatclglbsqrpwarGRBBcplglAmltclrgml,rfcumplb‘qlapecqrrmspgqkrfgliralifannclglenapallclarrfcGRBBerlin fairgrounds. Checkgrb-amltclrgml,amk for more info FIRST THINGS FIRST FIRST THINGS FIRST IMPORTANT DATESEvent duration4 – 8 March 2020Registration deadline1 September 2019Opening hoursDaily 10:00 am6:00 pm(Exhibitors: 8:30 am7:00 pm)Set-upConstructive stand construction:06Fcbpsapw0.0.,7:..ak/.:..nkuntil 3 March 2020, 7:00 am – 10:00 amDecorative stand construction:until 3 March 2020, 10:00 am – 10:00 pmDismantling8 March 2020 after 6:00 pmfrom 9 March 2020 daily 7:00 am – 10:00 pmuntil 12 March 2020, 10:00 pmYOUR CONTACTSYOUR WORLDWIDE CONTACTSGdwmsfatcalwoscqrgmlqmppcosgpcqsnnmpr,nlcaqcamlraarrfcKcqqcBcplglGlrcplargmlalPcnpcqclrargtcglwmspamslrpw,Fmpabbgrgmlalgldmpkargml,nlcaqcemrm:www.itb-berlin.com/contact.YOUR ITB TEAM CONTACTSYou can also contact the responsible ITB team member, please go to: www.itb-berlin.com/organiser TRADE SHOW PLANNINGRpabcqfmumpealgxargmlgqamknlcvrmnga,Bsrrfcpcapcqctcpaleclcpalpslcq,RpabcSfmuNlallgleRmmlqlgicafcailgqrqalbrsrmpgalqaalbcdmslbmlmspucbqgrcaruuu,grb-bcplgl,bc-cl-Cvfgbgrmpq-RpabcSfmuNlallgle-NlallgleRmmlqEXHIBITOR NEWSLETTERThe exhibitor newsletter helps you to keep up with deadlines, shares tips for the planning and follow up phase and prepares you for your trade show participation ideally.PLACING ORDERS IN OURWEBSHOPSraprgleglMarmbcp,allmdmspqcptgacqaalbcdmslbmllglcglmspucbqfmnBcplglCvnmAclrcponline (BECO) – here: www.itb-berlin.com/webshopRfcucbqfmngqwmspmpbcpglenlardmpkdmpallnpmbsarqalbqcptgacqwmsuglllccbdmpwmsprpabcqfmunaprgagnargml:dmpctcpwrfgledpmk�mpalbcampargmlq,abbgrgmlalrgaicrq,qcaspgrwalbnapiglenlaacqrmalcalgle,amkkslgaargmlalbqralbcosgnkclr, FIRST THINGS FIRST FIRST THINGS FIRSTEXHIBITOR SCHEDULEITB BERLIN 2020Rfcdmllmuglenaecqegtcwmsosgaimtcptgcumdrfckmqrgknmpralrbaqgaqalbbcablglcqdmpsuccessful trade show presence. DEADLINETO DOADDITIONAL INFORMATIONas early aspossibleas early aspossible itb@messe-berlin.deas early aspossible uuu,grb-bcplgl,amk-rpatcl 1 Sep 2019Submit stand registration www.itb-berlin.com/application www.itb-berlin.com/sponsoring uuu,kb-aangral-qcptgacq,amk www.itb-berlin.com/applicationTgprsal uuu,tgprsalkapicr,grb-bcplgl,bc-cl-cvfgbgrmp-apca-lmegl itb@messe-berlin.de15 Jan 2020Submit stand construction details Tgprsal uuu,grb-bcplgl,amk-Cvfgbgrmpq-SnmlqmpgleNpmkmrgml- uuu,grb-amltclrgml,amk-npmepakuuu,grb-bcplgl,amk-ctclrq www.itb-berlin.com/exhibitorsprRmml www.itb-berlin.com/Exhibitors/SpeedDating www.itb-berlin.com/webshop www.itb-berlin.com/exhibitorspr Bgpcarmpw,qradd www.itb-berlin.com/networking www.itb-berlin.com/webshop www.itb-berlin.com/webshop www.itb-berlin.com/webshop www.itb-berlin.com/webshop www.itb-berlin.com/webshop www.itb-berlin.com/webshop www.itb-berlin.com/webshop www.itb-berlin.com/webshop www.itb-berlin-news.comTgprsal uuu,tgprsalkapicr,grb-bcplgl,bc-cl-cvfgbgrmp-apca-lmegl www.itb-berlin.com/webshop www.itb-berlin.com/webshop www.itb-berlin.com/exhibitorspr ORGANISATIONTRAVELPR & MARKETING TRADE SHOW PRESENCETRADE SHOW GOALSTake some time to carefully consider exactly what you would like to accomplish at ITB Berlin – and steer your trade show presence in the direction with the best prospects for success. Glabbgrgmlrmwmspqralbamlqrpsargmlalbaargtgrgcq,wmspamkkslgaargmlkcaqspcqglrfcpsl-snto the trade show should also be oriented towards your trade show goals. Establishing contacts with sales and cooperation partners?aosgpglelcuasqrmkcpqMaintaining relationships with regular customersPcaafglelcurapecrepmsnqFglbglelcucknlmwccq Fglc-rslglewmspnpgacpalecqBusiness initiationClosing deals?lalwxglecvnmprmnnmprslgrgcq and new markets Strengthening your imagePagqglewmspnsblganpm’lcNpcqclrgleglrcpcqrglelcu products Tgqgrglecvncprq’amldcpclacqalb qckglapq,c,e,GRBBcplglAmltclrgml albGRBcRpatclUmplbGbclrgdwglebctclmnkclrq,lgafcmarkets and trends?lalwxglerfcamkncrgrgmlalbmarket situation CONTACTS BUSINESS IMAGE INFORMATIONCOST OVERVIEWFIRST THINGS FIRST YOUR MOST IMPORTANTTRADE SHOW GOAL: ITB BERLIN STAND RENTAL CALCULATORSqcmspbsbecrnlallcprmaalaslarcwmspamqrqgllmrgkcaralldmpctcpwqralbrwncalbqgxc:www.itb-berlin.com/applicationCOST CALCULATION EXAMPLE BASIC COSTSStand rental fee, exhibitor passes, promotion package, AUMA fee………… €Rcaflgaalqcptgacq&clcarpgaal,eaqalbuarcpamllcargmlq,alcalgle,cra,)………… €Rclcamkkslgaargmlalblcrumpicosgnkclr&rclcnfmlc,glrcplcrcra,)………… €STAND CONSTRUCTION, EQUIPMENT AND DESIGNStand construction (materials, construction, dismantling, suspensions, etc.) ………… €Sralbcosgnkclr&dsplgrspc,�mmpamtcpgle,lgefrgle,cra,)………… €Stand design (lettering, decoration, etc.)………… €STAND SERVICES AND COMMUNICATIONSnmlqmpgleNpmkmrgml,gltgrargmlq,rgaicrtmsafcpq………… €Aarcpgledmptgqgrmpq………… €SnepabcbclrpwglrfcGRBTgprsalKapicrNlaac,npcqqbmv………… €Npmkmrgmlalkarcpgalq&bpmafspcq,�wcpq,egtcauawq,cra,)………… €TRANSPORT UND HANDLINGFpcgeframqrq,rpalqnmpralbqrmpaec,uaqrcpckmtal,glqspalac………… €PERSONNEL AND TRAVEL COSTSNcpqmllclamqrq………… €Rpatcl,AM0mddqcrrgle,aaamkkmbargml,rpabcqfmuqraddcvnclqcq………… €OTHER COSTSRpabcqfmuctalsargml………… €Fmllmu-snaargtgrgcq&rfaliwmslcrrcpq,qclbglebmaskclrq,cra,)………… €Other costs relating to trade show preparation………… €YOUR CUSTOMIZED TRADE SHOW BUDGET………… € TRADE SHOW PRESENCE TRADE SHOW PRESENCE YOUR STAND AT ITB BERLINFOUR IMPORTANT QUESTIONS YOU SHOULD ANSWER FIRST:1 Which hall suits my company best?GRBBcplgldcarspcqlmrmllwecmepanfgaalmpealgxargmlbsralqmrfckargaqcekclrqufgaffclntgqgrmpqalbcvfgbgrmpqosgailw’lbrfcgpuawrfpmsefrfctaqrakmslrqmdqcptgacmddcpgleqrfctrade show has to offer. Detailed information about the different segments can be found atwww.itb-berlin.com/segmentsNlcaqclmrcrfarqralballmaargmlgqbaqcbmlataglabglgrw,2 How much space do you need?Allow for enough space to accomplish your trade show goals. You should take into account thelskbcpmdnmrclrgalam-cvfgbgrmpqalbrfcakmslrmdqnaacwmspamkncrgrmpqsqcbrfcnpctgmsqyear. Layout is also important – space for presentations, catering, meetings, image building,pcacgtgletgqgrmpqalbpclarcbdslargmlqlccbqrmbcaapcdsllwamlqgbcpcb,3 Which type of participation is the most promising?Wmsaalnpcqclrwmspmpealgxargmlugrfwmspmulrpabcqfmuqralbmpglrfcdpakcumpimdqfapcbqralbmpnatglgml,?lglbgtgbsalqralbaalbcglbgtgbsallwammpbglarcbrmcvnpcqqwmspmpealgxargml’qampnmparcbcqgelalbgqataglablcglkalwqgxcq,Naprgagnargmlglqfapcbqralbamqrqlcqqalbpcosgpcqlcqqumpi:aqam-cvfgbgrmpmdamslrpwmpaqqmagargml,mpaqqsb-cvfgbgrmpmdnaprlcpmpealgxargml,wmsaalbclc’rdpmkrfccvncpgclacmdrfckaglcvfgbgrmp,albwmsugllfatclcqqdpmlrclbmpealgxargmlumpi,4 Which type of stand is best?Rfcpcapcqralbqugrfmlc,rum,rfpccmpdmspmnclqgbcq,Rfckmpcmnclqgbcqwmsfatc,rfckmpctgqgblcwmsapcrmtgqgrmpq,Pmuqralbqfatcrfclmucqrnpgacq,qspafapecncpqosapcmeter is imposed on corner, peninsula and island stands (More information see p. 15). Registrationdeadline1 September FAST AND EASY STANDREGISTRATIONGlmpbcprmamlqgbcpmspcvfgbgrmpq’ugqfcqalbrmclqspcrfarbmrfrfccvfgbgrmpqalbrfcmpealgxcpaalnlalcddcargtclw,uclccbrmpcacgtcallqralbpcegqrpargmldmpkqbwScnrckbcp,Gdwmsfatcalwoscqrgmlqpceapbglewmspqralbpcegqrpargml,nlcaqcamlraarrfcGRBBcplglrcak,Wmsaal’lbwmspncpqmlalamlraarncpqmlfcpc:www.itb-berlin.com/organiserSgknlwbmullmabrfcqralbpcegqrpargmldmpkdpmkrfcGRBBcplglucbqgrc,’llmsrrfcNBFmlyour computer, and email it to us. The document also contains the data protection regulations and exhibition terms and conditions for participating in ITB Berlin.?drcpfatglepcacgtcbalbafcaicbwmspqralbpcegqrpargml,ucugllqclbwmsqralbmddcpaqosgailwaqnmqqgblc,Nlcaqcaml’pkwmspqralbmddcpaqqmmlaqnmqqgblcgbcallw,tgackagl,CO-EXHIBITOR REGISTRATIONGlmpbcpdmpwmsrmmnrgkgxcwmspsqcmdallGRBScptgacq,uclccbwmspamknlcrcam-cvfgbgrmpbara,ugrfamlapcrcamlraarncpqmlugrffgq-fcpbgpcarckaglabbpcqq,Wmsaal’lbrfcbgegralCvacl’lcat www.itb-berlin.com/coexhibitorsNlcaqc’llmsralbpcrsplrfcamcvfgbgrmpdmpkrmgrb-amcvfgbgrmp@kcqqc-bcplgl,bclmlarcprfalBcackbcp,Nlcaqcafcairfcafcaibmvdmprfcbaranpmrcargmlamlqclr, WHAT IS THE PROMOTION PACKAGE?RfcqcptgacqmdrfcmblgearmpwnpmkmrgmlalnaaiaecglalsbclgqrgleqglrfcGRB?nn,arrfcGRBBcplglTgprsalKapicrNlaacalbglrfcGRBCvfgbgrmpGlbcvmdGRBOsgai’lbcp,WHAT IS THE AUMA FEE?Rfc?SK?dccmdCSP.,6.-qokmdcvfgbgrgmlapcagqlctgcbglaaampbalacugrfrfcaepcckclrugrfrfc?qqmagargmlmdrfcEcpkalRpabcFagpGlbsqrpw&?SK?),WHY DO I HAVE TO PROVIDE A PERSONAL EMAIL ADDRESS?UcqclbrfclarcqrgldmpkargmlalbabtgacabmsrGRBBcplglaqucllaqrfckmqrgknmpralrbcablglcqrmrfcckaglabbpcqqwmsnpmtgbcslbcp“amlraarncpqml”mlrfcqralbpcegqrpargmldmpk,WHEN WILL THE BILLS BE SENT?WmsugllpcacgtcBmulNawkclrGltmgacdpmkGRBBcplglslrglkgb-Fcbpsapw,RfcFglalGltmgacqapcnormally sent out until end of May.IS MY COMPANY EXEMPT FROM VALUE ADDED TAX (VAT)?GdwmsapcraiglenaprglGRBBcplglalbwmspmpealgxargmlgqlmaarcbmsrqgbcmdEcpkalw,nlcaqc’llmsrrfcT?R-GBdmpkglrfcqralbpcegqrpargml,AmknalgcqbaqcbmsrqgbcrfcCspmncalSlgml:Nlcaqcabbamnwmdwmspbsqglcqqacprg’aarc,albgdannlgaablc,algldmpkalrpalqlargmlglClelgqfmpEcpkal,Our colleagues will determine if you are exempt from VAT.WHAT WILL YOU DO WITH MY PERSONAL DATA?KcqqcBcplglqclbqwmspncpqmlalbaramdrfcamknalwwmsfatcpcegqrcpcbglrfcqralbpcegqrpargmlrmrfgpbnaprgcqqmrfcwaalmddcpwmsabbgrgmlalqcptgacqglrfcgpmullakcrmmnrgkgxcalbqsnnmprwmsptrade show participation. Detailed information can be found within the data protection regulations. EBKEEEEEEERRRRRRRR STAND FORM POSSIBILITIES BERLINEXPO CENTER CITYLEGENDR - ROW STANDC - CORNER STANDP - PENINSULAI - ISLAND STAND TRADE SHOW PRESENCEOVERVIEW OF THE MOST IMPORTANT ONLINE) PLATFORMS Watch the tutorial atwww.itb-berlin.de/ITBBerlin/ITBAcademy/ITBTutorials TgprsalRcakTelephone: +49 (0)30 3038 2180 Telephone:+33 (0)442 774609Telefon: +49 (0)30 3069 6969bgpcarlw,The main exhibitor just has to contact the editorial team of ITB Berlin Virtual Market Place to TRADE SHOW PRESENCE OFFICIAL MEDIA PARTNER OF THE ITB PROMOTION PACKAGE ITB VIRTUAL MARKET PLACEITB APPITB BERLIN NEWS / ITB QUICKFINDERYOUR MEDIA PRESENCE VIA THE PROMOTION PACKAGEMain exhibitor servicesMain exhibitor servicesMain exhibitor servicesBasic company entry (company name, country code, postal code, city, address, hall and stand number)Email addressAmknalwnpm’lc(max. 4,000 characters)Company logoLink to company websiteLglirmgkaectgbcmEntries in up to 5 categories of the branch indexNpcqclrargmlmdsnrmnpmbsarqwith text and pictures with a link to the offers at your website(max. 4,000 characters plus 1 image per offer)LglirmwmspSmagalKcbganpm’lcq&c,e,Faacbmmi,Rugrrcpcra,)Basic company entry (company name, address, hall and stand number)Email adressTelephone- and fax numberLink to company websiteEntries in up to 5 categories of the branch index and 1 entry in „AmslrpgcqPcegmlq“Company name(max. 65 characters),hall and stand numberCo-exhibitor servicesCo-exhibitor servicesCo-exhibitor servicesBasic company entry(company name, country code, postal code, city, address, hall and stand number)Email address Company logo Entry in 1 category of the branch indexBasic company entry (company name, address, hall and stand number)Email adressEntry in 1 category of the branch glbcvalbclrpwgl„AmslrpgcqPcegmlq“Company name(max. 65 characters),hall and stand numberEXHIBITOR PROFILE ENHANCEMENTS & UPGRADESOnline Catalogue Pro�leApp pro�lePrint pro�le Ballcpabtcprgqgle Co-exhibitor upgradeBgegralNpcqqBmv Banner Cross media packages?btcprgqgleLmem-ballcpabtcprgqgle Highlighted company name Baraaalbckmbg’cbbwsqglerfcTKNlmeglbaraSnepabcqaalbcbmmicbtgarfcTKNKcbgaIgrmptgabgpcaramlraarugrfrfcTKNCbgrmpgalRcak Website:uuu,tgprsalkapicr,grb-bcplgl,amk-en/for-exhibitors Baraaalbckmbg’cbbwsqglerfcTKNlmeglbaraSnepabcqaalbcbmmicbtgarfcTKNKcbgaIgrmptgabgpcaramlraarugrfrfcTKNCbgrmpgalRcak Website:uuu,tgprsalkapicr,grb-bcplgl,amk-en/for-exhibitors SnepabcqaalbcbmmicbtgarfcAlctcpbgqKcbgaIgrmpbgpcaramltact to the ITB Berlin News Team Website: itb-berlin-news.com WmsTgprsalTeam. You can log-in with last year’s username & password. WmsTgprsalAfter logging in, changes to your exhibitor entry can be made on your own at uuu,tgprsalkapicr,grb-bcplgl,amk-cl-dmp-cvfgbgrmpq, orwith the help of the Editorial Team. Changes apply in your Tgprsal, SnepabcTgprsalITB APP &VIRTUAL MARKET PLACE RfcTgprsal Snepabcthroughout the year.ITB QUICKFINDER To redeem the codes for your exhibitor tickets (free anduuu,grb-tmsafcp,amkYou can login with last year´s login details.bml’r“Create new account”. possible until 24 h before the trade show. TICKETSHOP SECUTIX You can log-in with last year’s username & password.3. You are a Telefon: +49 (0)30 3038 1468WEBSHOP BECO SERVICES OF OUR MEDIA PARTNERS AT THE DIFFERENTPLATTFORMS AT A GLANCEINCLUSIVEMNRGML?L CONCEPTION AND CONSTRUCTIONOF A SUCCESSFUL TRADE SHOWSTANDFgpqrmdall,’lc-rslcrfcmtcpallamlacnrmdwmsprpabcqfmuqralbqmrfargrpcnpcqclrqwmspemalq,Glabbgrgmlrmglrcpcqrglecvfgbgrq,wmsprpabcqfmuqralbqfmslbalqmnpcqclrwmspamknalw’qnfglmqmnfw,Rfckagldmasqmdrfcamlacnrbcfglbrfcqralbqfmslbbcamltglaglebcqgelarrpaargtc,gltgrglealbncpdcarlwglrslcugrfwmspmbhcargtcqdmprfcrpabcqfmu,SYSTEM STAND OR INDIVIDUALLY DESIGNED STAND?amkbglargmlsqgleqwqrckamknmlclrqalbglbgtgbsalamlqrpsargmlkcrfmbqgqnmnslap,aqgrallmuqdmpamknapargtclwlapecakmslrmdtapgabglgrw,pc-sqablcqralbgqbc’lgrclwkmpcamqr-cddcargtc,albsqsallwbcrrcpdmprfccltgpmlkclr,rmm,TECHNICAL DETAILS & GUIDELINESWhen planning your trade show presence, please do not forget to implement the technicalguidelines for stand construction, safety regulations, and so on. You can download the guidelines here: www.itb-berlin.com/exhibitor. Additionally, we offer you further Trade Show NlallgleRmmlqalbgldmpkargmldmpwmspqralbamlqrpsarmpqmlmspucbqgrcaruuu,grb-bcplgl,bc-cl-Cvfgbgrmpq-RpabcSfmuNlallgle-NlallgleRmmlqWE ARE PLEASED TO OFFER SUPPORT WITH YOUR STANDCONSTRUCTION Mspqsbqgbgapwamknalw,KBAangralScptgacqEkbF,gqnlcaqcbrmfclnwmsugrfalloscqrgmlqpceapbgleyour trade show stand – from planning and design to construction: uuu,kb-aangral-qcptgacq,amk SUSTAINABLE TRADE SHOWPRESENCEGRBBcplglnawqqncagalarrclrgmlrmgknlckclrepcclalbqmagalctclrqralbapbq:Ucsqcglrcllgeclrpclcuablcclcpewqmspacq,Ucatmgbuaqrcalbucpcawalc,Ucrpwrmqatcclcpew,UcapcamkkgrrcbrmFskalPgefrqglrmspgqk,Nlcaqcfclnkglgkgxcalwlceargtccltgpmlkclralamlqcosclacq,TRAVELBgpcarlwmddqcrrfcAM0ckgqqgmlqrfarmaaspbspglewmsprpatclqugrfmspnaprlcparkmqdagp www.atmosfair.comFmpbgqralacqqfmprcprfal6..ik,nlcaqcsqcrfcAM-neutral train special offered by Deutsche Bahn to ITB Berlin.?ppgtcarrfcBcplglCvnmAclrcpAgrwcvfgbgrgmlepmslbqsqglerfccvacllclramllcargmlqmdrfcBerlin public transport system.MspamltclgclrbsqqfsrrlcqwqrckraicqwmsdaqralbamkdmprablcdpmkrfcagrwaclrcpqCaqrand West to the exhibiting grounds. uuu,grb-bcplgl,amk-rpatclPRINT MEDIASqccltgpmlkclrallw-dpgclblwkarcpgalqdmpallabtcprgqglealbnaaiaegle,Ufclctcpnmqqgblc,emnancplcqq,?tmgbcvacqqgtcnpmbsargmlmdnpglrcbabtcprgqglekarcpgalq,Fmpkarcpgalqufgafksqrbcnpglrcbsqccltgpmlkclrallw-lcsrpalFSA-acprg’cbnancpalbcltgpmlkclrallw-dpgclblwnpglrglegli,STAND CONSTRUCTION Make sustainability an important factor when you select your stand construction company.Afmmqccltgpmlkclrallw-dpgclblwbsglbglekarcpgalqalbnaglrq, Use materials and components multiple times.Amlqcptcpcqmspacqbwpclrgledsplgrspcalbnlalrq,Bglgeclrlwumpirmkglgkgxcnaaiaeglekarcpgalq,Afmmqcrfckmqrcltgpmlkclrallw-dpgclblwrpalqnmprmnrgmlq, Separate your waste diligently and put it in the corresponding recycling containers.CATERING?tmgbsqglebgqnmqablcnlarcq,qrpauqalbasrlcpw,?tmgbnlaqrgabmrrlcqalbsqcpc’llablcuarcpbmrrlcq,Afmmqcdmpacprg’cbmpealgaalbdagprpabcnpmbsarq,Ufclnmqqgblc,atmgbgknmprcbcvmrganpmbsarqalbsqcqcaqmlal,pcegmlalmlcqglqrcab,Afmmqcqsnnlgcpqufmumpirmpcbsacnaaiaegleuaqrc&c,e,qsnnlgcpqufmatmgbsqgleqrwpm foam and other non-recyclable materials).Fglbmsrufcrfcpdmmblcdrmtcpqaalbcbmlarcbrmglqrgrsrgmlqlgicrfc“BcplglcpRadcl”,Fglbmsrgdwmspqsnnlgcpqamllcaralbpcawalcsqcbammiglemgl,Watch compliance with human rights, especially regarding the working conditions.Fsprfcpgldmpkargmlarwww.ilo.orgFmpkmpcgldmpkargml:www.itb-berlin.com/csrAalwmsafcai/.grckq?RfclwmsapcASP-npmdcqqgmlalalbpmlckmbcldmpmrfcptrade show stands TRADE SHOW PRESENCE TRADE SHOW PRESENCE Systemstand SYSTEM STANDINDIVIDUAL STANDLow priced, pre fabricated partsImplement your own design ideasCaqgcprpalqnmprqrmpcamqrqCorporate Identity Less staff for constructionStanding out of the crowdModern system stands allow custom design TRADE SHOW PRESENCE TRADE SHOW PRESENCEIMPORTANT KEY WORDS FOR ASUCCESSFUL TRADE SHOW STANDACCESSIBILITY Kaicqspcwmsfatcbappgcp-dpccaaacqqdmptgqgrmpqugrfualiglemptgqsalgknagpkclrq,c,e,ugrfpaknq,qrcnqalbdsplgrspcpgafglamlrpaqr,abcosarcnaqqaecugbrfq,kmtablcqcarq,albrfcfcgefrmdamslrcpqalbkccrgleapcaq,COLOR Sqcrfcamlmpqalbbcqgelmdwmsprpabcqfmuqralbrmpc�carwmspampnmparcgbclrgrw,Rfcamlmpqqfmslbslbcplglcwmspkmqrgknmpralrkcqqaecqugrfmsrbcglebgqrpaargle,Iccnglmind how colors affect us. DECORATION Flmucpq,nlalrqalbmrfcpbcampargmlapcarcalgltgrglearkmqnfcpc,FUNCTIONALITY Cosgnwmspqralbugrfclmsefkccrgleapcaq,ncpfanqugrfbapalbqgrrgleapca,Caqglw-aaacqqgblcqgrrgleapcaqgltgrcncmnlcrmqrawdmpufglc,GIVEAWAYS Sncagalalbasrfclrgaegtcauawqapcarcnmqgrgtcaqqmagargmlugrfwmspamknalwalbqcptcaqalglrpmbsargmldmpbgqasqqgmlq,IMPACT Sqclapec,caqglw-pcabablckcqqaecqalbqlmealq,Slmealqqfmslbbcslgoscalbasrfclrga:Gr’qbcrrcplmrrmfatcqlmealarallrfalrmfatcqralcmlc,INTERACTION Get your customers to interact. Contests and drawings attract an audience rmwmspqralb,Lcrrfckrpwmsrgllmtargmlqalb-mpcvfgbgrqrfarapcrwngaaldmpwmspamknalw,LIGHT Use illumination to accentuate important areas of your stand. Illuminated areas suggestthat there is something special to see. Be careful with bright lights – they can be too bright andalqmegtcmddfcar,MULTI-SENSORY Glrceparcmldaarmpwqrgkslg&dpaepalacq),raarglcclckclrq&uallkarcpgal,�mmpamtcpgle)albraqrcbaqcbclckclrq&dmmb,bpgliq)glrmwmspqralbamlacnr,OFFICE SUPPLIES Bml’rdmpecrrmbpgleqranlcp,qagqqmpq,bmsblc-qgbcbabfcqgtcranc,memo pads, markers, pens, paperclips, etc.PICTURES Use pictures and photos – after all, a picture is worth more than a thousand words.Kmrgtcqugrfncmnlcfatcepcarcpcddcarrfallalbqaancq,Cvacnrgmlaldmpkqalbnmucpdslamlmpqarrpaararrclrgml,c,e,kmrgtcqufgaffatcbcclalrcpcb,SOUNDS Slcvncarcb,nlcaqalrqmslbqalbrmlcq&npgkctaldmpcqr,uatcq,uglb)albannlasqcattract attention.SUSTAINABILITY Bspglerfcnlallglenpmacqqqralb,abtcprgqgle,uaqrckalaeckclrbml’rdmpecrrmamlqgbcprfccltgpmlkclralgknaarmdrfckarcpgalqwms’pcnlallglermsqc,TECHNOLOGY Npcqclrwmspqcldtgqsallwugrf’lkqalbkslrgkcbgaannlgaargmlq,Glqrallargmlqarrpaararrclrgmlkaicgrcaqgcprmcqrablgqfamlraarugrftgqgrmpqalbfcln’llgluagrglergkc,VIRTUAL REALITY TPelaqqcqallmurpabcqfmutgqgrmpqrmcvncpgclacwmspbcqrglargmlmpqcptgacq,STAND PRESENCE: THE FIRST IMPRESSION COUNTS!The process of the customer dialogue is a success factor for your company.RfarkcalqrfarwmspqraddgqalqmablcrmgldmpkrfctgqgrmpqbspglerfcGRB-ucciclbabmsrwmspnpmbsarqalbqcptgacq,Glqrpsarwmspqralbncpqmllclmlfmurmcleaecugrfrfcrpabcqfmutgqgrmpq, ! TRADE SHOW PRESENCE TRADE SHOW PRESENCE THE FOUR KEY POSITIONSFOR STAND OPERATIONSIn order to ensure the success of your trade show stand, we recommend that you keep four keynmqgrgmlq’llcb,Gdwmsfatcqkallcpqralb,kslrgnlcnmqgrgmlqaalbcaappgcbmsrbwmlccknlmwcc,YOUR STAND STAFF IS AN IMPORTANT FACTOR FOR YOUR SUCCESSGdwmsumslblgicrmqsaacqqdsllwpcaafwmspasqrmkcpq,lmrmllwbmwmslccbrmfatcclmsefncpqmllcldmpwmspqralb,bsrrfcqraddalqmlccbqrmfatcrfcpgefrqigllq,KcqqcBcplglumslbbcnlcaqcbrmfclnwms’lbqralbncpqmllcl:uuu,kb-aangral-qcptgacq,amkNcpqmllcldmpwmspqralb,aqucllaqdmpbsglbglesnalbbgqaqqckblglewmspqralb,aalalqmbcdmslbtgarfcEcpkalCknlmwkclr?eclaw:qnalbas,hmbtcpkgrrlsle@apbcgrqaeclrsp,bc,Wmsugllaafgctcrfcbcqrpcqslrqufclwmsrpaglwmspncpqmllclbcdmpcrfcrpabcqfmubceglq,Rfc’lalbpgc’leqfmslbbclmlarcprfalmlrfclaqrbawbcdmpcrfcrpabcqfmubceglq,albrfcprocedures at the stand should be clearly explained. We recommend a feedback round after eachday of the trade show in order to best identify problems and coordinate the following days.Stand personnel training should include the following topics: TIPS FOR SUCCESSFULCOMMUNICATION“Fmuaalfclnwms?”gqbcrrcpmnclgleoscqrgmlrfal“Aalfclnwms?”Rfctcpwbcqr,fmuctcp,gqufclwmspqraddkckbcpqbgpcarlwpcqnmlbrmrfctgqgrmp’qaspgmqgrwmpglrcpcqr:“Gaalqccwms’pcfatglelmmiarmspnpmbsar,Ufar’qkmqrglrcpcqrgleabmsrgrrmwms?Ufclumslbwmsamlqgbcpsqglegr?”Rfcalqucposgailwpctcalqufcrfcprfctgqgrmpgqrpslwinterested.THESE QUESTIONS LEAD TO SALES.How is your business going? What is the core of your business?Ufarapcwmsqrpseelgleugrfpgefrlmu?Ufarumslbwmslgicrmmnrgkgxc?Ufarapcwmspbc’lcbemalq?Fmufgefapcrfcafalacqrmpcaafrfck?Ufargqwmspasppclrqsaacqq?Fmubgbwmsaafgctcgr?What do you expect from me?Ufarbmwmsfatcglkglb?Which target group do you wish to reach?What do you expect from the future?Ufarnpmbsarqcptgacfaqumpicbmsrucllglrfcnaqr?Gr’qapsagalrfarwmspqraddpcamelgxcrfcasqrmkcp’qqgelalq,bsglbaml’bclacglrfcgpamkkslgaargmlalbalalwxcufarqmprmdnpmbsarqrfcasqrmkcpgqglrcpcqrcbglbswgle,gdalw,Rfcabtalraecqmdalwnpmbsarqbcgleamlqgbcpcbdmpnspafaqcqfmslbrfclbcalcaplwcvnlaglcbrmrfctgqgrmp,?rrfcclbmdthe talk, you need to arrange the course of action that follows – and write notes about all of the gknmpralrnmglrqglbgalmescpcnmpr,Bwrfcuaw:amlqrpsargtcrpabcqfmuraliqdmasqmlamlrclr,qmgr’qemmbrmqcrrgkclgkgrq,DIALOGUE REPORTS – THE BASIS FOR SUCCESSFUL FOLLOW-UPmddcpq,WHO? target group, contact detailsWHAT? which product groups were of interestFMU?ufar’qrfclcvrqrcn:qclbalmddcp,cvncaraall,cra,UFCL?npgmpgrwaqqgelnpgmpgrwlctclrmcaafamlraarTHE HOOKERattracts the attention oftgqgrmpqufmapcnaqqgleby. This can be a friendlyhostess with candies ora clown with a rubbermicrophone; the possibilirgcqapctgprsallwclblcqq,THE CHECKERncpqmlallwepccrqctcpwtgqgrmp,Fc-Sfcalapg’cqrfcpcaqmldmprfctgqgr:Gqrfctgqgrmpmllwglrcpcqrcbglegtcauawq?Bmcqrfctgqgrmpualrrmqcllsomething? Or could thisbe a potential customerwho can be immediatelydirected to the seller?THE SELLERdoes what his/hername says: Thisperson is optimallytrained to answeralloscqrgmlqabmsryour products.THE TRACKERimmediately puts thebaradpmkrfctgqgrmp’qbusiness card into thedatabase and writesa follow-up emailafterwards.RpabcqfmumbhcargtcqalbrapecrepmsnqCo-operation partners and potentialcustomers30 second description of what you offerInterpersonal communicationWriting dialogue reportsStand procedures and code of conductDress code, accessories and nametagsWork schedule, hierarchies and precise assignment of responsibilitiesSncagalnpmkmrgmlqalbctclrqbspgle ITB BerlinTeam introduction – including external personnel 2120 TRADE SHOW PRESENCE GENERATING CONTACTS SERVICES FOR YOUR SUCCESSBERLIN EXPOCENTER ONLINE (BECO)SraprgleglMarmbcp,allmdmspqcptgacqaalbcdmslbmllglcglmspucbqfmnBcplglCvnmAclrcpmllglc(BECO) – here: www.itb-berlin.com/webshop. The webshop is your ordering platform for all the productsalbqcptgacqwmsuglllccbdmpwmsprpabcqfmunaprgagnargml,CATERING AT THE STANDCvfgbgrmpqufmmddcptgqgrmpqqmkcrfgleraqrwiccnrfcklmlecparrfcqralb,Fmpcvaknlc,wmsaalmddcpeaqrpmlmkgaqncagalrgcqmdwmsppcegml,Wmsapclmrallmucbrmqclldmmbmpbctcpaecq,fmuctcp,Mspqsbqgbgapw,AangralAarcpgle,aalfclnwmsugrfalloscqrgmlqpceapbglerfceaqrpmlmkgaalucll-bcgleof your guests: www.capital-catering.com Contact: npmhcirc@aangral-aarcpgle,bcEVENTS AT THE STANDNalclbgqasqqgmlq,npcqclrargmlqalbqfmuqarrpaarnpcqqalbtgqgrmpq,Sralbnaprgcqaalqrpclerfclwmspimage in a multidimensional way and create opportunities for informal meetings.Nlcaqclmrcrfarwmspctclrksqrbcpcegqrcpcb&tgarfcucbqfmn)bw31 January2020Ctclrqaalraicnlaacdpmk10:00 am and must �nish by 6:00 pmCtclrqcan only take place in your assigned booth space – not in the aisles. Musical performances before 6:00 pm mlrpabctgqgrmpbawqapceclcpallwnpmfgbgrcb,Npcqclrargmlqsqgleaknlg’cbqmslbksqraluawqbcappalecbglabtalacugrfbmrfrpabcdagpkalaeckclralbwmspqralblcgefbmpq,Nlcaqcalqmlmrcrfarrfcpcapcdccqdmpevents which take place between 6:00 pm until 10:00 pm (outside mdmd’agalrpabcdagpmncparglefmspq)c,e,dmpqcaspgrwncpqmlal&kalbarmpw)albmrfcpqcptgacq,qsafaq:bappgcpq,qalgrargmlncpqmllcl,almaipmmk,&ckcpeclaw)kcbgaalqcptgacq,cra,Ctclrescqrqufmappgtcbcdmpcrfcclbmdrfcrpabcdagpbawpcosgpctalgbrpabcdagprgaicr,Detailed information: itb@messe-berlin.deBUSINESS CENTERS: FOR ALL THOSE IMPORTANT THINGSWmsaal’lbBsqglcqqAclrcpqarbgddcpclrnmglrqmlrfccvfgbgrgmlepmslbq,Rfcwapcsqcdsldaaglgrgcqoffering photocopying, telephone, Internet, computers, scanning, burning CDs, prepaid/normal/SIM telephone cards, laptop connections, business cards and much more.CLEANING AND SECURITYUcumslbbcnlcaqcbrmegtcwmsasqrmk-kabcqcptgacmddcpdmpiccnglewmspqralbalcalalbqcaspc,Mspalcalgleamknalgcqmddcppclgablc,npmdcqqgmlalalcalglealbuaqrckalaeckclrqcptgacq,bmrfbcdmpcrfcrpabcqfmuqraprqaqucllaqdmprfcctclglequfclrfcrpabcqfmugqraiglenlaac,Wmsaalalqmbmmiqralbqcaspgrwamtcprmiccnwmspqralbalbcvfgbgrgmlkcpafalbgqcslbcpqsptcgllalacbawalblgefr,aqucllaqbspglerfcamlqrpsargmlalbbgqaqqckblwrgkcq,Glalwaaqc,ucbc’lgrclwpcamkkclbrfarwmsglqspcwmsptalsablccvfgbgrgmlkarcpgalq,WmsaalmpbcprfcqcqcptgacqarrfcBCAMUcbqfmn:www.itb-berlin.com/webshopbeco-support@messe-berlin.de ITB VIRTUAL MARKET PLACEwww.virtualmarket.itb-berlin.de/en/for-exhibitors www.itb-berlin.com/sponsoring www.itb-berlin.com/webshop ITB EVENT DATABASEwww.itb-berlin.com/webshop www.itb-berlin.com/Exhibitors/TradeShowPlanning ITB BANNER GENERATORwww.itb-berlin.com/Exhibitors/SponsoringPromotion/Advertising ITB BLOGGER SPEED DATINGwww.itb-berlin.com/Exhibitors/ www.itb-app.de ITB PR SERVICESwww.itb-berlin.com/exhibitorspr ITB WEEKEND-HIGHLIGHTS E-Mail: industry’s top buyers and expand your www.itb-berlin.com/Exhibitors/ www.itb-berlin.com/webshop IT‘S A MATCH: GET MORE CONTACTS WITH THE ITB BERLIN TOOL BOX TIPS FOR SUCCESSFUL GENERALUgrfgrqannpmvgkarclw5.,...tgqgrmpq,rfcGRB-ucciclbgqalqmalgknmpralrqsaacqqdaarmpdmpyour trade show presence. Why? Because you reach your end consumers directly on spot. Hereapcqmkcsqcdslrgnqrmclqspcrfarwmspnpcqclacgqucllbgqnlawcbdmprfcnsblgatgqgrmpq: EMOTIONAL APPEALNpgtarctgqgrmpqapckmpcpcqnmlqgtcrmngarspcq,aargtgrgcqarrfcbooth and exhibits than straight text. Change your stand accordingly for the weekend. ACTIONS AT THE STANDEgtcauawq,qfmuclckclrqalbnpgxcbpaugleqarrpaartgqgrmpqto your stand. Whether you plan to offer a tasting, music and dance performance, costumes,nfmrmqcqqgmlqmpkaqamrq,kaicqspcwmsfatcclmsefqnaac,FLEXIBLE USAGEGdwmspam-cvfgbgrmpqapcmllwglrcpcqrcbglrpabctgqgrmpq,rfcwaallcrmrfcpnaprlcpqmprpatclaeclagcqsqcrfcgpqralbapcamlrfcucciclb,CLEVER PERSONNEL PLANNINGNlcaqckaicqspcrfarwmspqralbgqqraddcbslrgl6:..nkmlGRBSslbaw,Sralbqufgafapcbgqaqqckblcbcaplw,albcknrwqralbq,fatclceargtcimpact on your image.EFFICIENT SPONSORINGRfcGRBRpatclPaddlc&Fall2,/)ugllbcnpmkmrcbaapmqqkalwkcbganlardmpkq,?qqnmlqmpmdmlcmdrfcrpatclnpgxcq,wmsapcqspcrmbclcdgr,Contact: Ms Maren Hönninger, hoenninger@messe-berlin.deFREE ADVERTISINGUcnsblgagxcwmspfgeflgefrqmlrfcGRBBcplglucbqgrcalbglmspnpglrabtcprgqgletgakcbgaam-mncpargmlqdmpdpcc,Contact: itb@messe-berlin.deWEEKEND SALES On the two days which are open to the general public, exhibitors can qcllbgpcarlwrmnpgtarctgqgrmpq,Bml’rkgqqmsrmlrfgqmnnmprslgrwrmbmmqrwmsprpabcqfmubsqglcqq,Sqcqncagalmddcpqrmarrpaarkmpcarrclrgmlrmwmsprpatclnaaiaecqalbrmspamknmlclrq,Bspglerfgqucciclb,wmsaalqsblcrwmspqnaacrmwmspqalcqnaprlcpqc,e,rpatclaeclrqalbtour operators – or let them use your space for free. Our website helps you get your message out, contact us: itb@messe-berlin.de GENERATING CONTACTS GENERATING CONTACTS PRESS SERVICEFOR ITB EXHIBITORSSsaacqqdslnpcqqpclargmlqapcalcddcargtcalbamknapargtclwlmuamqruawrmecrrfcnsblga’qarrclrgml,GlrfcdpakcumpimdGRBBcplglNpcqqScptgac,ucapcnlcaqcbrmbcablcrmmddcpyou support.Npcqqamlraar: HslgaSmllckall,Julia.Sonnemann@messe-berlin.deMleaIpselmta,Mlea,Ipselmta@kcqqc-bcplgl,bcYOUR PRESS CONFERENCE AT ITB BERLINIf you would like to present truly newsworthy information, you should announce it at a press amldcpclacarGRBBcplgl,?rwmsppcoscqr,ucaalclrcpwmspnpcqqamldcpclacglrfcctclrbarabase free of charge. As capacities are limited, we recommend that you book the room for your press conference at the same time you register your stand, amlraar:PakmlaZasl,xasl@kcqqc-bcplgl,bcUcapcnlcaqcbrmfalblcrfcaarcpgledmpwmspnpcqqamldcpclac,FmpaarcpglearCityCube Berlin and on the exhibition grounds, please contact our colleagues of Capital Catering atnpmhcirc@aangral-aarcpgle,bc,TIPS FOR YOUR PRESS BOXBy renting a press box in the Media Center, wmsfatcaclrpallmaargmldmpkaiglewmspnpcqqigrqaaacqqgblcrmhmsplalgqrq,npmdcqqgmlallwapcarcbnpcqqigrglapcaqcqwmspafalacqmdamtcpaecclmpkmsqlw,?lrcplargtclw,wmsaalalqmmpbcpal online press boxGldmpkargmlgqataglablcmllglc:www.itb-berlin.com/exhibitorsprTIPS FOR YOUR PRESS KITGlalsbcqfmprnpm’lcmdwmspamknalw,The kit should feature the latest information, background material, photos, all of the texts from the press conference, and, if applicable, the latest press releases.Bmlmrglalsbcalwabtcprgqglekarcpgal,BmlmrdmpecrrmqclbrfcigrrmkcbgapcnpcqclrargtcqufmuglllmrarrclbGRBBcplgl,FREE ENTRY IN THE PRESS GUIDERfcnpcqqesgbckaicqgrcaqgcpdmphmsplalgqrqrmamlraarcvfgbgrmpq,RfcesgbcugllbcnsblgqfcbmllglcalbgrugllalqmbcataglablcglrfcKcbgaAclrcp,Wmsaallgqrsnrmrfpccamlraarncpqmlqdmpwmspamknalwdmpdpcc,?bbgrgmlalgldmpkargmlgqataglablcmllglcarwww.itb-berlin.com/exhibitorsprITB NEWSROOMUcapcfannwrmqsnnmprwmspNPumpibwnsblgqfgleGRBLcuqpmmkaprgalcqabmsrwmspnpmbsarqmpqcptgacq,Wmsaal’lbrfcGRBLcuqpmmkmllglcfcpc:newsroom.itb-berlin.de/en. This page iscqncagallwdmphmsplalgqrqalbmllglcamkkslgaarmpqgr’qsqcbepcarbcalbwicwgl�sclacpq,Rcvrqof up to 1,500 characters can be published in the ITB Newsroom. 2425 GENERATING CONTACTSSPONSORING, ADVERTISINGOPPORTUNITIES & MATERIALS?pcwmslmmigledmpalaknlg’cprmnpmtgbcamkkslgaargmlabmsrwmspamknalw,npmbsarqmpqcptgacq?Rfclapectapgcrwmdabtcprgqglealbqnmlqmpglemnnmprslgrgcqnpmtgbcqcvacllclrmddcpqdmpctcpwrapecrepmsn, Your individual target group:Selection of sponsoring packages:Detailed informationcan be found at:All visitors GRBNaprlcpAmslrpw GRBAmltclrgmlAslrspcNaprlcp itb@messe-berlin.de www.itb-berlin.de/sponsoringTrade visitors GRBBcplglAmltclrgmlCareer Center cRpatclUmplbBlogger Speed Dating LEBRNatglgmlalbCtclrq GRBBsqglcqqNmglrq UmplbRpatclRpclbPcnmpr• Medical Tourism• WLAN• Luxury Night• Segment-NetworkingsMediaGRBNpcqqAclrcpBuyersITB Buyers CircleITB Speed NetworkingGeneral Public RpatclnpgxcqdmprfcGRBRpatclPad�c GRBEpalbFglalcBE A SPONSOR! Address your distinct target group. Your advertising opportunity:Selection of advertising products:For detailed information contact:Branding c,e,Rgaicrq,rpabctgqgrmpbaeq Lglgrf,Srpcbl-Saflcgbcp@kb-aangral-qcptgacq,Promotione.g. Licenses for your promoters and hostessesOutdoor advertisinge.g. Mega-banners and window brandingsIndoor advertisingc,e,NgllapabtcprgqglealbuglbmubpalbgleqSpecial advertisinge.g. Ellipse displaysPrint advertisingc,e,?btcprgqgleglrfcmd’agalbaglwrpabcqfmukaeaxglcGRBBcplglLcuqalblmemqglGRBOsgai’lbcp hcaldpalamgq,ngcpg@grb-bcplgl-lcuq,amkDigital advertisinge.g. Online banners at the starting page of ITB Berlin, the GRBBcplglTgprsalKapicrNlaacalbmd’agalGRB?nn, cbgrmpgal@tgprsalkapicr,grb-bcplgl,bcADVERTISE! Increase your visibility with advertising spaces and campaigns.USE ITB ADVERTISING MATERIALS! Create effective invitation campaigns. FOLLOW-UP Reserve some timein your calendar forfollow-up andevaluationSUCCESSFUL FOLLOW-UPRfcpclgabglgrw,qnccbalbamlrclrmdwmsppcaargmlegtcnmrclrgalasqrmkcpqglqgefrglrmwmspamknalw’qqrwlcmdbmglebsqglcqq,Sqcwmspamlraarbaraaqbaqgqdmpbgpcardmllmu-snaargmlq,Rfcdmllmugleaargmlqqfmslbbc’lgqfcblmlarcprfalucciadrcprfcclbmdGRBBcplgl:Submitting detailed business offersbgbl’rucbqgrc’qIN-DEPTH EVALUATION?lctalsargmlmdwmspnpcqclacalbamknapgqmlugrfnpctgmsqcddmprqugllclablcwmsrmaqqcqqwmspGRBBcplglnaprgagnargmlalbpcamelgxcmnrgkgxargmlnmrclrgalalbclfalacdsrspccddmprq,COMPILE THE CONTACT DATA in your database and create a solid foundation dmpemal-mpgclrcbalbrapecr-epmsn-qncag’admllmu-snaargmlq,BsqglcqqAapbSaallcp,aqucllaqOPAmbcSaallcpfclnwmsrmbgegralgxcrfclcuamlraarqalpcabwbspglerfcrpabcqfmu,BE OPEN TO SUGGESTIONS:Ufgafgbcaqalbqseecqrgmlqaakcdpmktgqgrmpq,cknlmwccq,qralbqradd?Amlbsarqsptcwmdwmspncpqmllclalbtgqgrmpq,CONTACTS PER TRADE SHOW DAY / STAFF MEMBER / SQUARE METERIDENTIFY THE PEAK TIMES: Were there enough / too many personnel per contact?RATIO OF INVITED CONTACTS TO ACTUAL NUMBER OF VISITORSNUMBER OF REGULAR CUSTOMERSugrfgltgrargmlqNUMBER OF INTERESTED VISITORS WITH/WITHOUT INVITATIONSCOMPETITIVE ANALYSIS: What did you learn from your competitors?WHICH PRESS ARTICLESucpcqclrufariglbmdamtcpaecbgbrfcwpcacgtc?WHICH JOURNALISTS ncpqmlallwaakcrmrfcqralbugrfugrfmsralgltgrargml? Available advertisingmaterials: Possible applications:Detailed informationcan be found at:ITB Berlin �yers & postersglwmspgltgrargmllcrrcpq www.itb-berlin.com/webshopPromotional stickers with your hall and stand numberglwmspgltgrargmllcrrcpq www.itb-berlin.com/webshopITB Berlin admission vouchersglwmspgltgrargmlaaknagel www.itb-berlin.com/webshopITB Banner Generatorglckaglqdmpwmspgltgrargmlaaknagel www.itb-berlin.com/sponsoringYour advertising campaign with the ITB Berlin Logorefers to your participation in ITB Berlin www.itb-berlin.com/sponsoringOf�cial Hashtag of ITB Berlin Sqcrfcmd’agalmdGRBBcplgl#grbbcplglglyour trade show presence promotion PRACTICAL INFORMATION PRACTICAL INFORMATION QUICK ON-SITE ORIENTATIONEXCELLENT TRANSPORT CONNECTIONSBcplglCvnmAclrcpAgrwcvfgbgrgmlepmslbqaalbcpcaafcbcaqglwtgatapgmsqkmbcqmdrpalqnmpr,All important information regarding Berlin airports, train stations and public transport can be foundonline: uuu,grb-bcplgl,amk-rpatclSHUTTLE-SERVICES TO ITB BERLINVEHICLE ACCESS TO THE EXHIBITION GROUNDSIMPORTANT: All vehicle occupants must be in possession of a valid trade fair ticket. RfcGRBBcplglrpad’aesgbcnpmtgbcqgknmpralrgldmpkargmlabmsrrpad’aarrfcCvfgbgrgmlEpmslbqbcdmpc,bspglealbadrcprfcrpabcdagp,Grnpmtgbcqalmtcptgcumdclrpalacqalbcvgrqalbqcaspgrwbcnmqgrpceslargmlq,Grugllbcataglablcarmspucbqgrc’qBmullmabAclrcpglFcbpsapw,DURING THE SET-UP PHASE (26 Feb – 3 Mar 2020, 7:00 am–10:00 pm)?aacqqgqmllwepalrcbaeaglqrnawkclrmd0..CSPbcnmqgrMlRscqbaw,Kapaf:aapqalbrpsaiqsnrm7,5rmlqapcncpkgrrcbclrpwmllwslrgl1:..nk,rpsaiqmtcp 7.5 tons are prohibited all dayFOR THE DURATION OF THE TRADE FAIR (4 – 8 Mar 2020)Bclgtcpgcqgltcfgalcqbclmu7,5r:aaacqqdpmk6:1./.:..akalb6:..–7:..nk&0..CSPbcnmqgrpcosgpcb)Aapqbclmu1,5rugrftalgbnapiglergaicr:aaacqqdpmk6:1.ak/.:..nk&ugrfmsrbcnmqgr)Lmaaacqqdmprpsaiqmtcp7,5rmlq• No access on Sunday, 8 Mar, after 3:00 pmDURING THE DISMANTLING PHASE (8 Mar, 6:00 pm–12 Mar 2020)Clrpalacgqmllwepalrcbaeaglqrnawkclrmdbcnmqgrmd0..CSPMlSslbaw,Kapaf:Rpsaiaaacqqbceglqar6:..nk9aapqfatcaaacqqmllwadrcp9:..nk On Monday, 9 March: regular access 7:00 am–10:00 pmSlasrfmpgxcbtcfgalcqnapicbmlrfccvfgbgrgmlepmslbqugllbcpckmtcbarrfcmulcp’qcvnclqc,SraprgleglFcbpsapwwmsaal’lbrfcbcraglcbrpad’agldmpkargmlesgbcmllglcarmspucbqgrc’qDownload Center at uuu,grb-bcplgl,bc-cl-CvrpaNaecq-BmullmabAclrcp- TEGEL AIRPOR�T Shuttle buses bring you from Tegel airport to the exhibition grounds.PARKING� RfcpcgqbsqqfsrrlcqcptgacdpmkrfcMlwkngaSrabgsknapigleapcarmrfcexhibition grounds. If you would like to park at the exhibition grounds, please book napigleqnaactgarfcucbqfmnglabtalac,CIT,Y RfcrumlglcqmdrfcAgrwSfsrrlcosgailwraicwmsdpmkcgrfcpagrwaclrcpcaqr&Fpgcbpgafqrpaqqc)mpucqr&Ugrrclbcpenlarx)rmClrpalacSmsrfalbbaai,HOTE,L ITB Hotel Shuttle brings you directly from your hotel to the exhibition grounds. Escqrqqrawglearrfcnaprlcpfmrclqlgqrcbglrfcglrcplcrpcacgtcrgkcrablcalbrgaicrufclrfcwafcaigl,Nlcaqcqfmuwmsprgaicrufclwmsbmapbrfcbsq,uuu,grb-bcplgl,amk-rpatclEXHIBITION VENUlE SctcpallglcqmdrfcFagpepmslbSfsrrlcamkdmprablwraicwmsdpmkhall to hall. VALUABLE ITB BERLIN TIPSkahmpctclrlgicGRBBcplglpcosgpcqnpmdcqqgmlalmpealgxargmldpmkrfctcpwbcegllgle,Glammncpargmlugrfmspnaprlcpq,ucqfmuwmsrfcbcqruawqmdrpatclglermBcplgl,’lbglecomfortable accommodation, reaching the Messe Berlin exhibition grounds and orienting yourself.TRAVEL PREPARATIONSHOTEL & ARRIVALGrgqapsagalrmbmmicaplw,Wmsaalecrtcpwamltclgclr�gefrq,rpaglnaaiaecqalbfmrclmddcpqdpmkour partners, e.g. visitBerlin: uuu,tgqgrbcplgl,amkFPS:www.itb-berlin.com/hrsFmpabbgrgmlalgldmpkargml:uuu,grb-bcplgl,amk-rpatcl,TICKETS ONLINEMpbcpwmsprgaicrqmllglcalbqatckmlcw,SraprgleglBcackbcp,wmsaalmpbcpnaqqcqalbbaw-tickets in our online ticket shop: www.itb-berlin.com/tickets. Additional tickets for exhibitors can bcmpbcpcbtgarfcucbqfmn,Exhibitors with an exhibitor badge can enter the exhibition grounds starting at 8:30 am. Rpabctgqgrmpqapcallmucbrmclrcpqraprglear9:1.ak,VOUCHERSFpcccvfgbgrmptmsafcp&adrcplmeglmpapcarglealaaamslr)ambcqaalbcpcbcckcbar:uuu,grb-tmsafcp,amkVISAIn July 2013 all Visa Centers as well as German Embassies and Consulates were informed that an gltgrargmllcrrcpbwrfcrpabcqfmumpealgxcpgqlmlmlecplccbcbufclannlwgledmptgqaglmpbcprmattend a trade show in Germany. We therefore kindly ask you to refer to this decree when applying dmpwmsptgqa,GdrfcCkbaqqwglqgqrqmlrfcgltgrargmllcrrcpnlcaqcamlraarmsppcnpcqclrargtcglwmspcountry: www.itb-berlin.com/contactCLIMATE PROTECTIONOffset the COckgqqgmlqrfarmaaspbspglewmsprpatclqbgpcarlwugrfmspnaprlcparkmqdagp:www.atmosfair.comFmpkmpcgldmpkargml:www.itb-berlin.com/csr PRACTICAL INFORMATION PRACTICAL INFORMATION ITB BERLIN ON YOUR MOBILE PHONERfcGRB?nnugllbcataglablcdmpallrpabcdagpnaprgagnalrqdpmkFcbpsapwarwww.itb-app.deRfcmd’agalanndmpGRBBcplglbslblcqallgknmpralrgldmpkargmlmlrfcrpabcdagp,glalsbglecvfgbgrmplgqrq,fallnlalb,ctclrqaqucllaqrfcGRBAmltclrgmlnpmepak,Nlcaqclmrcrfcamppcqnmlbglebgpcarlgliqarmspucbqgrcalbglmspcvfgbgrmplcuqlcrrcp, THE ITB BERLIN VENUEkanmdrfcGRBBcplgltclscaalbcbmullmabcbmllglc:uuu,grb-bcplgl,amk-tclsc,ufcclafagp-aaacqqgblckangqalqmataglablcdmpbmullmab,SraprgleglFcbpsapwwmsaalbmullmabbcraglcb�mmpnlalqmllglc, ITB APP CONTACT USRfccvncpgclacbGRBBcplglmpealgxargmlrcakgqrfcpcdmpwms,Bmwmsfatcalwoscqrgmlq,umslbwmslgicsqrmqclbwmsqmkcgldmpkargml,mpkawbcwmsfatcqncagalpcoscqr?In any case, please contact us.Wmsaal’lbwmspbgpcaramlraarncpqmlmdrfcGRBBcplglrcakmlmspucbqgrcwww.itb-berlin.com/organiser?bbgrgmlallw,mspglrcplargmlalpcnpcqclrargtcqaalalqmbcamlraarcb,Fglbwmspamppcaramlraarncpqmlarwww.itb-berlin.com/contact GENERAL EXHIBITOR SERVICECvfgbgrmpScptgacmdKcqqcBcplglEkbF Tel. +49 (0)30 / 3038-1400dagp-qcptgac@kcqqc-bcplgl,amkADVERTISING SPACE, PROMOTIONLilith Strebl-SchneiderKBAangralScptgacqEkbFTel. +49 (0)30 / 3038-2406Lglgrf,Srpcbl-Saflcgbcp@kb-aangral-qcptgacq,bcCATERINGCapital Catering GmbHTel. +49 (0)30 / 3038-3900npmhcirc@aangral-aarcpgle,bcEVENTS AT THE STANDitb@messe-berlin.deHOSTESS SERVICEValentina SchellingerCSG Team GmbHTel. +49 (0)30 / 3038-1439Talclrgla,Safcllglecp@kb-aangral-qcptgacq,bcITB BERLIN NEWSHcal-FpalçmgqNgcpg,AlctcpbgqTel. +33 (0)442 77 46 09hcaldpalamgq,ngcpg@grb-bcplgl-lcuq,amkPRESSJulia SonnemannGRBBcplglNpcqqMd’acpTel. +49 (0)30 / 3038-2269Julia.Sonnemann@messe-berlin.dePROTOCOLNpmrmamlBcnaprkclrmdKcqqcBcplglEkbFTel. +49 (0)30 / 3038-2204protocol@messe-berlin.com ROOM RENTALPakmlaZaslGRBBcplglNpmbsarKalaecpTel. +49 (0)30 / 3038-2155Pakmla,Zasl@kcqqc-bcplgl,bcSPONSORINGitb@messe-berlin.deSTAND CONSTRUCTIONKBAangralScptgacqEkbFTel. +49 (0)30 / 3067-2015qwqrckq@kb-aangral-qcptgacq,bcSTAND CONSTRUCTION APPROVALMarkus HoppeGRBBcplglRcaflgaalCtclrKalaeckclrTel. +49 (0)30 / 3038-4022messetechnik@messe-berlin.deTICKETS & PARKINGKBAangralScptgacqEkbFTel. +49 (0)30 / 30696969iaprclqcptgac@kb-aangral-qcptgacq,bcVIRTUAL MARKET PLACE& ITB APPEditorial TeamTel. +49 (0)30 / 3038-2180cbgrmpgal@tgprsalkapicr,grb-bcplgl,bcWEBSHOP BECOWebshop TeamTel. +49 (0)30 / 3038-1468beco-support@messe-berlin.de IMPRINTAmknalwgldmpkargmlnspqsalrrmEcpkal?ardmpRclckcbgaScptgacqMesse Berlin GmbH · Messedamm 22 · 14055 Berlin · GermanyKalaeckclrBmapb:Bp,AfpgqrgalE ic&ACM),BgpiFmddkall&AFM)Afagpkalmdrfcqsncptgqmpwbmapb:Umld-BgcrcpUmldRcl,)29&.)1.-1.16-.Fav)29&.)1.-1.16-0105www.messe-berlin.comcentral@messe-berlin.deDistrict Court Berlin-CharlottenburgFPB5262&AmkkcpagalAmbc)USt.-IdNr. DE 136629714As of: August 2019The ITB Berlin Exhibitor Guide is protected by copyright. Exhibitors of ITB Berlin can use the content at no charge.The Exhibitor Guide must not be changed or redesigned nor used for other purposes than the ITB Berlin participation.The right of use is not transferrable to a third party.