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Fiery VDP Solutions
Fiery VDP Solutions

Fiery VDP Solutions - PowerPoint Presentation

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Fiery VDP Solutions - Description

What is Variable Data Printing Personalization Customization Onetoone communication Versioning 5 Levels of Personalized Communications Versioned Mail Merge Web Template Increased Complexity ID: 540389 Download Presentation

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Presentation on theme: "Fiery VDP Solutions"— Presentation transcript

Slide1

Fiery VDP SolutionsSlide2

What is Variable Data Printing?

Personalization

CustomizationOne-to-one communicationVersioning Slide3

5 Levels of Personalized Communications

Versioned

Mail Merge

Web Template

Increased Complexity

Cross Media

Advanced

Personalization

Fiery FreeForm

Web-to-printSlide4

An integrated example

Multi Channel Marketing

Web

E-mail

Direct mailSlide5

Application

Example

men’s fashion

travel

Profile Database

l’essentiel

urbain

gadgets

furniture

women’s fashion

First_Name

Last_Name

Product_Interest_1

Product_Interest_2

Age

Gender

Location

Carmen

Perez

Bedding

Fashion

29

Female

New York

Ming

Chan

Gadgets

Travel-Beach

35

Female

Montreal

Mike

Smith

Outdoor Adventure

Sunglasses

24

Male

Chicago

Shawn

O’Neill

Travel

Gadgets

35

Male

San Francisco

Utilizing Variable DataSlide6

Application

Example

men’s fashion

travel

Profile Database

l’essentiel

urbain

gadgets

furniture

women’s fashion

Utilizing Variable Data

First_Name

Last_Name

Product_Interest_1

Product_Interest_2

Age

Gender

Location

Carmen

Perez

Bedding

Fashion

29

Female

New York

Ming

Chan

Gadgets

Travel-Beach

35

Female

Montreal

Mike

Smith

Outdoor Adventure

Sunglasses

24

Male

Chicago

Shawn

O’Neill

Travel

Gadgets

35

Male

San FranciscoSlide7

Profile Database

furniture

women’s fashion

Application

Example

Utilizing Variable Data

gadgets

travel

First_Name

Last_Name

Product_Interest_1

Product_Interest_2

Age

Gender

Location

Carmen

Perez

Bedding

Fashion

29

Female

New York

Ming

Chan

Gadgets

Travel-Beach

35

Female

Montreal

Mike

Smith

Outdoor Adventure

Sunglasses

24

Male

Chicago

Shawn

O’Neill

Travel

Gadgets

35

Male

San Francisco

men’s fashion

l’essentiel

urbain

Slide8

men’s fashion

Profile Database

l’essentiel

urbain

furniture

women’s fashion

First_Name

Last_Name

Product_Interest_1

Product_Interest_2

Age

Gender

Location

Carmen

Perez

Bedding

Fashion

29

Female

New York

Ming

Chan

Gadgets

Travel-Beach

35

Female

Montreal

Mike

Smith

Outdoor Adventure

Sunglasses

24

Male

Chicago

Shawn

O’Neill

Travel

Gadgets

35

Male

San Francisco

Application

Example

Utilizing Variable Data

gadgets

travelSlide9

Conventional Solutions

Disadvantages

Huge File Size (

GB Files size)

Spooling problems (crashing systems)

Slow RIP Process (hours)

Advantages

Small File Size (

MB files size)

Fewer Spooling problems

Fast RIP Process (minutes)

Advanced Variable

Data Solutions

Why Do We Need a Variable Solution? Slide10

Fiery servers are compatible with all of the available VDP formats in the market today:

PPML

Xerox VIPP™

Creo VPS

Adobe PDF/VT

Fiery FreeForm

™PDF and PostScript streams Automated flow requires no user intervention on the FieryFiery servers

describe variable jobs in the same manner

that PostScript & PDF describe non-variable jobsFiery Supports All Standard VDP Formats

PPML

VPSSlide11

What VDP Solutions Do EFI Fiery Servers Offer?

DARWIN

VDP softwareFusionPro VDP softwarePrintShop Mail software

XMPie

uDirect

softwareGMC PrintNet Proform Designer SoftwarePersona Cross Media Suite

Compatible with most VDP applicationsSlide12

Blazing Fast Fiery VDP Performance

Fiery is over 100+ times faster!

Entire job processed

in

67 secondsSlide13

Define Record LengthSlide14

Fiery VDP Imposition

Booklets Modes

Perfect

Multi Records

Nested

Saddle

Saddle

Gang-up Modes

Cut & Stack

DuploSlide15

VDP Printer Error Recovery

VDP print

Record or

Sheet

range

Imposed or non-imposed VDP jobs

Complex cut & stack impositions can now re-print sheets

Job tags provide sheet numbers

From CWS/Hot Folders/Virtual Printer

Imposed – Sets, Sheets, or RecordsNon-Imposed – Records or PagesSlide16

Record ReprintSlide17

VDP workflow can be automated by using one of the following methods:

Virtual Printers (direct printing)

Hot Folders (Drag & Drop)

For each of the workflows the following settings can be applied

All Job settings such as Paper sizes, Mixed media, Color management, etc.

Imposition

Fiery VDP Automation

File > Right click mouse buttonSlide18

Feature

FreeForm 1

FreeForm 2

Page based language

x

x

Master Length

Fixed

Variable

Authoring Tool

Merge functionality

PrintShop

Mail

XMPie

Create & Use Master

x

x

Remove White PPT Background

x

x

Print Master Setting

x

x

Conditional Page Printing

-

x

Enhanced FreeForm

x

-

VDP Imposition

x

x

Fiery Hot Folders submission

x

x

Fiery Virtual Printers submission

x

x

VDP Resource Manager

x

x

Mixed Media

x

x

Set Finishing

x

x

FreeForm ComparisonSlide19

1. Create a variable document while eliminating static elements:

Microsoft Word Mail Merge

InDesign data merge Any other off-the-shelf application

2. Create Master file representing the static elements

Any desktop publishing (DTP) application

3. Merge the Variable Document with the Master

Easy to use Fiery GUI to merge the complete job

Fiery FreeForm™ Concept:Three Easy StepsSlide20

Variable Document

Master

Fiery FreeForm Components

Merged DocumentsSlide21

Fiery FreeForm™ 1

Unique VDP solution driven by powerful Fiery architecture

Standard with every Fiery server

No 3

rd

party application investment needed

Based on page overlay concept

Easy to use and supportPowerful, Entry-level VDP SolutionSlide22

Dear xxxxxxxx

,

Welcome to L’essentiel urbain’s catalog . . .

Highlighted in this edition is our travel section on the XXXXXXXX. . .

L’essentiel Urbain

Dear xxxxxxxx

,

Welcome to L’essentiel urbain’s catalog . . .

Highlighted in this edition is our travel section on the XXXXXXXX. . .

L’essentiel Urbain

Dear xxxxxxxx

,

Welcome to L’essentiel urbain’s catalog . . .

Highlighted in this edition is our travel section on the XXXXXXXX. . .

L’essentiel Urbain

Dear xxxxxxxx

,

Welcome to L’essentiel urbain’s catalog . . .

Highlighted in this edition is our travel section on the XXXXXXXX. . .

L’essentiel Urbain

Dear xxxxxxxx

,

Welcome to L’essentiel urbain’s catalog . . .

Highlighted in this edition is our travel section on the XXXXXXXX. . .

L’essentiel Urbain

Dear xxxxxxxx

,

Welcome to L’essentiel urbain’s catalog . . .

Highlighted in this edition is our travel section on the XXXXXXXX. . .

L’essentiel Urbain

Dear xxxxxxxx

,

Welcome to L’essentiel urbain’s catalog . . .

Highlighted in this edition is our travel section on the XXXXXXXX. . .

L’essentiel Urbain

Dear xxxxxxxx

,

Welcome to L’essentiel urbain’s catalog . . .

Highlighted in this edition is our travel section on the XXXXXXXX. . .

L’essentiel Urbain

EFI’s VDP RIP In Action

Adobe

RIP

Cache Channel

Printer

Output

VDP Cache Memory

Dear Ms. Perez

,

Welcome to L’essentiel urbain’s catalog . . .

Highlighted in this edition is our travel section on the

Caribbean

. . .

L’essentiel Urbain

Dear Mr. O’Neill,

Welcome to L’essentiel urbain’s catalog . . .

Highlighted in this edition is our travel section on

Tokyo

. . .

L’essentiel Urbain

Dear Mrs. Chan

,

Welcome to

L’essentiel

urbain’s

catalog . . .

Highlighted in this edition is our travel section on

Paris

. . .

L’essentiel Urbain

Dear xxxxxxxx

,

Welcome to L’essentiel urbain’s catalog . . .

Highlighted in this edition is our travel section on the XXXXXXXX. . .

L’essentiel Urbain

Dear xxxxxxxx

,

Welcome to L’essentiel urbain’s catalog . . .

Highlighted in this edition is our travel section on the XXXXXXXX. . .

L’essentiel Urbain

Dear xxxxxxxx

,

Welcome to L’essentiel urbain’s catalog . . .

Highlighted in this edition is our travel section on the XXXXXXXX. . .

L’essentiel Urbain

Dear xxxxxxxx

,

Welcome to L’essentiel urbain’s catalog . . .

Highlighted in this edition is our travel section on the XXXXXXXX. . .

L’essentiel Urbain

Dear xxxxxxxx

,

Welcome to L’essentiel urbain’s catalog . . .

Highlighted in this edition is our travel section on the XXXXXXXX. . .

L’essentiel Urbain

Dear xxxxxxxx

,

Welcome to L’essentiel urbain’s catalog . . .

Highlighted in this edition is our travel section on the XXXXXXXX. . .

L’essentiel Urbain

EP1

EP2

EP3

EP4

EP5

VP1

VP2

VP3

VP4

VP5

EP6

EP7

EP8

Dear xxxxxxxx

,

Welcome to L’essentiel urbain’s catalog . . .

Highlighted in this edition is our travel section on the XXXXXXXX. . .

L’essentiel Urbain

VP6

Dear xxxxxxxx

,

Welcome to L’essentiel urbain’s catalog . . .

Highlighted in this edition is our travel section on the XXXXXXXX. . .

L’essentiel Urbain

Dear xxxxxxxx

,

Welcome to L’essentiel urbain’s catalog . . .

Highlighted in this edition is our travel section on the XXXXXXXX. . .

L’essentiel Urbain

EP9

EP10Slide23

Fiery FreeForm™ 2

Builds off of FreeForm 1 capabilities

Fully automated flow allows dynamic selection of master pages from the VDP data stream without user intervention

Requires specialized application, such as “

Objectif

Lune” (

PrintShop

Mail) Slide24

Conditional

Page Printing

Document 1

Document 2Slide25

Fiery

Enhanced FreeForm

™ Enhanced FreeForm™ Feature

Maps variable documents

to master documents

Requires no source documents to be modified

Camila Carlson

303 Velocity Way

Foster City, CA 94404

Master Pages

Variable PagesSlide26

Fiery Enhanced FreeForm 1

Variable pages can be overlaid on any of the master pages. The example above shows that Master pages 2 and 3 are not overlapped.Slide27

VDP Raster Preview

View content of the job, organized by records or finished sets

Navigate by either records/finished sets or by pages/surfaces The user sees the job displayed at actual size and can use the scroll bars to see the whole image

Non-imposed

ImposedSlide28

PPML 3.0 (PPML/GA3)

Supports in-RIP transparency flattening

Supports transparency within the PDF layer AND transparency between layersVariable layers print as designed, for example: Drop-shadow PostScript masks

Soft-edge TIFF masks

Overlay a reusable JPEG image

TransparenciesSlide29

PDF/VT-2 Support

The Fiery server recognizes the

new PDF/VT file types and shows a different icon in Command WorkStation for this formatThe Fiery server automatically extracts the records information and displays

the number of records and pages

per records

Shows PDF/VT cached resources in Resource manager

PDF/VT is supported for both CPSI and APPE interpretersSlide30

VDP Multi-Up Booklet

Impose two unique booklets on the same sheet

Define covers for both front and back of booklets

Use paper better for fewer click charges

30

2 x 2 Unique Booklet is the new

Row & Column setting in Fiery Impose

Record 1

Record 2Slide31

Educational Resources

Fiery FreeForm Sample Kit

ABC’s of VDPFiery Certification eLearning CoursesSlide32

Thank You