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What is Variable Data Printing Personalization Customization Onetoone communication Versioning 5 Levels of Personalized Communications Versioned Mail Merge Web Template Increased Complexity ID: 540389 Download Presentation
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Presentation on theme: "Fiery VDP Solutions"— Presentation transcript
Slide1
Fiery VDP SolutionsSlide2
What is Variable Data Printing?
Personalization
CustomizationOne-to-one communicationVersioning Slide3
5 Levels of Personalized Communications
Versioned
Mail Merge
Web Template
Increased Complexity
Cross Media
Advanced
Personalization
Fiery FreeForm
Web-to-printSlide4
An integrated example
Multi Channel Marketing
Web
E-mail
Direct mailSlide5
Application
Example
men’s fashion
travel
Profile Database
l’essentiel
urbain
gadgets
furniture
women’s fashion
First_Name
Last_Name
Product_Interest_1
Product_Interest_2
Age
Gender
Location
Carmen
Perez
Bedding
Fashion
29
Female
New York
Ming
Chan
Gadgets
Travel-Beach
35
Female
Montreal
Mike
Smith
Outdoor Adventure
Sunglasses
24
Male
Chicago
Shawn
O’Neill
Travel
Gadgets
35
Male
San Francisco
Utilizing Variable DataSlide6
Application
Example
men’s fashion
travel
Profile Database
l’essentiel
urbain
gadgets
furniture
women’s fashion
Utilizing Variable Data
First_Name
Last_Name
Product_Interest_1
Product_Interest_2
Age
Gender
Location
Carmen
Perez
Bedding
Fashion
29
Female
New York
Ming
Chan
Gadgets
Travel-Beach
35
Female
Montreal
Mike
Smith
Outdoor Adventure
Sunglasses
24
Male
Chicago
Shawn
O’Neill
Travel
Gadgets
35
Male
San FranciscoSlide7
Profile Database
furniture
women’s fashion
Application
Example
Utilizing Variable Data
gadgets
travel
First_Name
Last_Name
Product_Interest_1
Product_Interest_2
Age
Gender
Location
Carmen
Perez
Bedding
Fashion
29
Female
New York
Ming
Chan
Gadgets
Travel-Beach
35
Female
Montreal
Mike
Smith
Outdoor Adventure
Sunglasses
24
Male
Chicago
Shawn
O’Neill
Travel
Gadgets
35
Male
San Francisco
men’s fashion
l’essentiel
urbain
Slide8
men’s fashion
Profile Database
l’essentiel
urbain
furniture
women’s fashion
First_Name
Last_Name
Product_Interest_1
Product_Interest_2
Age
Gender
Location
Carmen
Perez
Bedding
Fashion
29
Female
New York
Ming
Chan
Gadgets
Travel-Beach
35
Female
Montreal
Mike
Smith
Outdoor Adventure
Sunglasses
24
Male
Chicago
Shawn
O’Neill
Travel
Gadgets
35
Male
San Francisco
Application
Example
Utilizing Variable Data
gadgets
travelSlide9
Conventional Solutions
Disadvantages
Huge File Size (
GB Files size)
Spooling problems (crashing systems)
Slow RIP Process (hours)
Advantages
Small File Size (
MB files size)
Fewer Spooling problems
Fast RIP Process (minutes)
Advanced Variable
Data Solutions
Why Do We Need a Variable Solution? Slide10
Fiery servers are compatible with all of the available VDP formats in the market today:
PPML
Xerox VIPP™
Creo VPS
™
Adobe PDF/VT
Fiery FreeForm
™PDF and PostScript streams Automated flow requires no user intervention on the FieryFiery servers
describe variable jobs in the same manner
that PostScript & PDF describe non-variable jobsFiery Supports All Standard VDP Formats
PPML
VPSSlide11
What VDP Solutions Do EFI Fiery Servers Offer?
DARWIN
VDP softwareFusionPro VDP softwarePrintShop Mail software
XMPie
uDirect
softwareGMC PrintNet Proform Designer SoftwarePersona Cross Media Suite
Compatible with most VDP applicationsSlide12
Blazing Fast Fiery VDP Performance
Fiery is over 100+ times faster!
Entire job processed
in
67 secondsSlide13
Define Record LengthSlide14
Fiery VDP Imposition
Booklets Modes
Perfect
Multi Records
Nested
Saddle
Saddle
Gang-up Modes
Cut & Stack
DuploSlide15
VDP Printer Error Recovery
VDP print
Record or
Sheet
range
Imposed or non-imposed VDP jobs
Complex cut & stack impositions can now re-print sheets
Job tags provide sheet numbers
From CWS/Hot Folders/Virtual Printer
Imposed – Sets, Sheets, or RecordsNon-Imposed – Records or PagesSlide16
Record ReprintSlide17
VDP workflow can be automated by using one of the following methods:
Virtual Printers (direct printing)
Hot Folders (Drag & Drop)
For each of the workflows the following settings can be applied
All Job settings such as Paper sizes, Mixed media, Color management, etc.
Imposition
Fiery VDP Automation
File > Right click mouse buttonSlide18
Feature
FreeForm 1
FreeForm 2
Page based language
x
x
Master Length
Fixed
Variable
Authoring Tool
Merge functionality
PrintShop
Mail
XMPie
Create & Use Master
x
x
Remove White PPT Background
x
x
Print Master Setting
x
x
Conditional Page Printing
-
x
Enhanced FreeForm
x
-
VDP Imposition
x
x
Fiery Hot Folders submission
x
x
Fiery Virtual Printers submission
x
x
VDP Resource Manager
x
x
Mixed Media
x
x
Set Finishing
x
x
FreeForm ComparisonSlide19
1. Create a variable document while eliminating static elements:
Microsoft Word Mail Merge
InDesign data merge Any other off-the-shelf application
2. Create Master file representing the static elements
Any desktop publishing (DTP) application
3. Merge the Variable Document with the Master
Easy to use Fiery GUI to merge the complete job
Fiery FreeForm™ Concept:Three Easy StepsSlide20
Variable Document
Master
Fiery FreeForm Components
Merged DocumentsSlide21
Fiery FreeForm™ 1
Unique VDP solution driven by powerful Fiery architecture
Standard with every Fiery server
No 3
rd
party application investment needed
Based on page overlay concept
Easy to use and supportPowerful, Entry-level VDP SolutionSlide22
Dear xxxxxxxx
,
Welcome to L’essentiel urbain’s catalog . . .
Highlighted in this edition is our travel section on the XXXXXXXX. . .
L’essentiel Urbain
Dear xxxxxxxx
,
Welcome to L’essentiel urbain’s catalog . . .
Highlighted in this edition is our travel section on the XXXXXXXX. . .
L’essentiel Urbain
Dear xxxxxxxx
,
Welcome to L’essentiel urbain’s catalog . . .
Highlighted in this edition is our travel section on the XXXXXXXX. . .
L’essentiel Urbain
Dear xxxxxxxx
,
Welcome to L’essentiel urbain’s catalog . . .
Highlighted in this edition is our travel section on the XXXXXXXX. . .
L’essentiel Urbain
Dear xxxxxxxx
,
Welcome to L’essentiel urbain’s catalog . . .
Highlighted in this edition is our travel section on the XXXXXXXX. . .
L’essentiel Urbain
Dear xxxxxxxx
,
Welcome to L’essentiel urbain’s catalog . . .
Highlighted in this edition is our travel section on the XXXXXXXX. . .
L’essentiel Urbain
Dear xxxxxxxx
,
Welcome to L’essentiel urbain’s catalog . . .
Highlighted in this edition is our travel section on the XXXXXXXX. . .
L’essentiel Urbain
Dear xxxxxxxx
,
Welcome to L’essentiel urbain’s catalog . . .
Highlighted in this edition is our travel section on the XXXXXXXX. . .
L’essentiel Urbain
EFI’s VDP RIP In Action
Adobe
RIP
Cache Channel
Printer
Output
VDP Cache Memory
Dear Ms. Perez
,
Welcome to L’essentiel urbain’s catalog . . .
Highlighted in this edition is our travel section on the
Caribbean
. . .
L’essentiel Urbain
Dear Mr. O’Neill,
Welcome to L’essentiel urbain’s catalog . . .
Highlighted in this edition is our travel section on
Tokyo
. . .
L’essentiel Urbain
Dear Mrs. Chan
,
Welcome to
L’essentiel
urbain’s
catalog . . .
Highlighted in this edition is our travel section on
Paris
. . .
L’essentiel Urbain
Dear xxxxxxxx
,
Welcome to L’essentiel urbain’s catalog . . .
Highlighted in this edition is our travel section on the XXXXXXXX. . .
L’essentiel Urbain
Dear xxxxxxxx
,
Welcome to L’essentiel urbain’s catalog . . .
Highlighted in this edition is our travel section on the XXXXXXXX. . .
L’essentiel Urbain
Dear xxxxxxxx
,
Welcome to L’essentiel urbain’s catalog . . .
Highlighted in this edition is our travel section on the XXXXXXXX. . .
L’essentiel Urbain
Dear xxxxxxxx
,
Welcome to L’essentiel urbain’s catalog . . .
Highlighted in this edition is our travel section on the XXXXXXXX. . .
L’essentiel Urbain
Dear xxxxxxxx
,
Welcome to L’essentiel urbain’s catalog . . .
Highlighted in this edition is our travel section on the XXXXXXXX. . .
L’essentiel Urbain
Dear xxxxxxxx
,
Welcome to L’essentiel urbain’s catalog . . .
Highlighted in this edition is our travel section on the XXXXXXXX. . .
L’essentiel Urbain
EP1
EP2
EP3
EP4
EP5
VP1
VP2
VP3
VP4
VP5
EP6
EP7
EP8
Dear xxxxxxxx
,
Welcome to L’essentiel urbain’s catalog . . .
Highlighted in this edition is our travel section on the XXXXXXXX. . .
L’essentiel Urbain
VP6
Dear xxxxxxxx
,
Welcome to L’essentiel urbain’s catalog . . .
Highlighted in this edition is our travel section on the XXXXXXXX. . .
L’essentiel Urbain
Dear xxxxxxxx
,
Welcome to L’essentiel urbain’s catalog . . .
Highlighted in this edition is our travel section on the XXXXXXXX. . .
L’essentiel Urbain
EP9
EP10Slide23
Fiery FreeForm™ 2
Builds off of FreeForm 1 capabilities
Fully automated flow allows dynamic selection of master pages from the VDP data stream without user intervention
Requires specialized application, such as “
Objectif
Lune” (
PrintShop
Mail) Slide24
Conditional
Page Printing
Document 1
Document 2Slide25
Fiery
Enhanced FreeForm
™ Enhanced FreeForm™ Feature
Maps variable documents
to master documents
Requires no source documents to be modified
Camila Carlson
303 Velocity Way
Foster City, CA 94404
Master Pages
Variable PagesSlide26
Fiery Enhanced FreeForm 1
Variable pages can be overlaid on any of the master pages. The example above shows that Master pages 2 and 3 are not overlapped.Slide27
VDP Raster Preview
View content of the job, organized by records or finished sets
Navigate by either records/finished sets or by pages/surfaces The user sees the job displayed at actual size and can use the scroll bars to see the whole image
Non-imposed
ImposedSlide28
PPML 3.0 (PPML/GA3)
Supports in-RIP transparency flattening
Supports transparency within the PDF layer AND transparency between layersVariable layers print as designed, for example: Drop-shadow PostScript masks
Soft-edge TIFF masks
Overlay a reusable JPEG image
TransparenciesSlide29
PDF/VT-2 Support
The Fiery server recognizes the
new PDF/VT file types and shows a different icon in Command WorkStation for this formatThe Fiery server automatically extracts the records information and displays
the number of records and pages
per records
Shows PDF/VT cached resources in Resource manager
PDF/VT is supported for both CPSI and APPE interpretersSlide30
VDP Multi-Up Booklet
Impose two unique booklets on the same sheet
Define covers for both front and back of booklets
Use paper better for fewer click charges
30
2 x 2 Unique Booklet is the new
Row & Column setting in Fiery Impose
Record 1
Record 2Slide31
Educational Resources
Fiery FreeForm Sample Kit
ABC’s of VDPFiery Certification eLearning CoursesSlide32
Thank You