As it pertains to the motion picture ROCKY IV By Frank T Graeser Siena Heights University Winter 2011 Spiral of Silence Theory A person is less likely to let their voice be heard if it is not that of the dominant public opinion Anderson 1996 ID: 298755
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Slide1
Final Evaluation Project
As it pertains to the motion picture
ROCKY
IV
By Frank T
Graeser
Siena Heights University
Winter 2011Slide2
Spiral of Silence Theory
A person is less likely to let their voice be heard if it is not that of the dominant public opinion (Anderson, 1996).
EXAMPLE
Although Christopher Columbus knew the world was round, it was not the popular view at the time, and (for a while) suppressed Columbus’ statements – rendering him “silent”.Slide3
Uses and gratification theory
People use the media for varying reasons, whether it be
i
nformation, entertainment, etc. It assumes that people
a
re not passive with media but rather they integrate it to
t
heir own lives the way they wish (Katz, 1987
). They seek to
g
ratify a need.
EXAMPLE
Some people watch the news to stay informed but many
e
njoy it for entertainment purposes (Jon Stewart Show)
because they choose to be entertained rather than informed.Slide4
ROCKY IV SUMMARY
Apollo Creed, friend of Rocky Balboa, learns that the Russian boxer Ivan Drago is coming to America and decides to fight him. Drago delivers a severe punch to Creed’s head, killing him. Rocky decides that he must avenge Creed’s death by defeating Drago.
After many rounds of taking hits, Rocky finally produces good punches and defeats Drago and delivers a moral defeat to the USSR. Slide5
Main Characters
Rocky Balboa – Bronx boxer who climbed through the ranks.
Apollo Creed – Boxer that brought Rocky into a higher circuit of boxing through an invitation to fight.
Ivan Drago – Famed Soviet boxer who has killed opponents in the past.
Adrian Balboa – Rocky’s current wife/former girlfriend. Slide6
Spiral of Silence Theory in Rocky IV
The American spectators silence during the USSR ceremony
The hesitation of the crowd to cheer for Rocky
Adrian’s silence while Rocky prepares for IvanSlide7
Uses and Gratification Theory in Rocky IV
People choose to watch the boxing matches (TV & radio) to gratify their entertainment needs.
Rocky watches film of Ivan to prepare – gratifying his need to be ready.Slide8
Artifacts
Rocky’s
clothing
Streets and alleys of the Bronx
Accents of Rocky and Ivan
Rocky’s
apartment
Championship Belt
U.S./Soviet arenas
USSR apparel/uniforms
Rocky and Ivan’s training sites
Ivan’s steroidsSlide9
Themes
Patriotism
Good guy v. bad guy
Communism
Pride
Revenge
Courage
Fitness/Strength
PerseveranceSlide10
Questions?
Comments?