Kasper Fogh Hansen Director of communication Our programme this evening Food Matters how the food revolution is changing Denmark Kasper Fogh Hansen ID: 650371
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Slide1
Guild of Food Writers 5th March 2014
Kasper Fogh Hansen –
Director
of
communicationSlide2
Our programme
this evening….
’Food
Matters
’ – how the food revolution is changing Denmark: Kasper Fogh HansenDanish Crown and new experiments in meat: Rone Stokholm & Kenneth HansenMikkeller beers – carving out a space for beers n fone dining: Mikkel Borg BjergsøeThe food language of New Nordic cuisine: Five course dinner prepared by Claus HenriksenClose (9.45 approx.)
WWW.THEFOODPROJECT.DKSlide3
Understanding Nomanomics
WWW.THEFOODPROJECT.DKSlide4
More than just a restaurant….
Encouraging
protection
of the
environment, biodiversity, rediscovery of nature, sustainable food production and local prideRejecting luxury and pretence.Supporting and sharing innovation Creating new food institutions – the Nordic Gene Bank, Copenhagen Meal House, Claus Meyer and the Opus project, the Nordic Food Lab.Fostering a global culture of chefs and food innovatorsCelebrating the unusual and unconventional: Luxury is not the avantgardeChanging
the
way
food
is
produced and sold
WWW.THEFOODPROJECT.DKSlide5
Yes we
can!New
self
confidenceFrom 18 to 140 breweries in ten yearsNew cereal mills, new cheese producers, new dairies – a journey from monoculture to food pluralism.New products: cheese, chicken, meats, grains, dairy, seaweed….WWW.THEFOODPROJECT.DKSlide6
Changing thinking
in big business
WWW.THEFOODPROJECT.DKSlide7
And good for business….
Although overall employment
has fallen
since
2008, Denmark’s restaurant sector created 5,000 new jobs last year Overeas visitors now spend more than the locals at Danish restaurants (€1.4b vs to 1.0 b)One in three tourists visit Denmark with the intention of eating at a particular restaurant.Copenhagen is the fastest growing ’big city’ destination in Europe (12 % increase in visitor numbers in the last three years) WWW.THEFOODPROJECT.DKSlide8
And what
about organics…
Denmark has
among
the highest per capita consumption of organic foodWe have the largest organic dairy and meat companies in the world Our organic exports are boomimg75 % of all meals served in the public sector in Copenhagen are organicWWW.THEFOODPROJECT.DKSlide9
Some
lessons we’ve learned….
Welcome
outlandish and offbeat ideasEmbrace idealism, otherwise there’ll be no creative discourse.Create new institutions - you can’t change the world with a frying pan.It’s not just what’s on the plateFine dining may
be
a small part of
food
that’s
eaten but it’s
a
megaphone
to
food
culture
.
Scour
the
world
for new
ideas
–
somebody
else may know more than you doInnovate and share your ideasTrust in skill and competence - don’t just ask people what they like.Engage with business and don’t shut the door to anybody who’s never heard of Michel BrasUntil you change what’s on the shelves in the supermarket, you haven’t changed a thing.
WWW.THEFOODPROJECT.DKSlide10
WWW.THEFOODPROJECT.DK
Velbekomme
!