Tool Longer Term Low Priority Dont Bother Immediate Impact Ease of Execution High Low Low High Implementation Matrix Marketing Plan Implementation Assessment Tool Longer Term Low Priority ID: 730623
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Slide1
Marketing Plan Implementation Assessment Tool
Longer Term
Low Priority
Don’t Bother
Immediate
Impact
Ease of
Execution
High
Low
Low
High
Implementation MatrixSlide2
Marketing Plan Implementation Assessment Tool
Longer Term
Low Priority
Don’t Bother
Immediate
Impact
Ease of
Execution
High
Low
Low
High
Implementation Matrix
25%
50%
25
%
Guidance
75% of the final approved plan effort should have a high impact. If there is less than 75%, then this is a danger zone. Marketing plans with an adequate level of brainstorming and new idea generation result in more great ideas than can be implemented.
What is the right mix of Impact ideas?Slide3
Marketing Plan Implementation Assessment Tool
Longer Term
Low Priority
Don’t Bother
Immediate
Impact
Ease of
Execution
High
Low
Low
High
Implementation Matrix
25%
50%
25
%
50%
50%
Guidance
Approximately 50% of your tactics should consist of short-term efforts that make immediate impact. To maintain a competitive advantage, at least 50% of the tactics should longer term efforts that are difficult for competitors to easily match.
What is the right mix of Long-term vs. Immediate ideas?