Identity Positioning BRAND ESSENCE Wheelen 200914 every brand has an identity and that every brand identity contains an essence DNA or kernel that is the very core of the brand ID: 539038
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Brand EssenceSlide2
Identity
Positioning BRAND ESSENCE
Wheelen
, 2009:14Slide3
every
brand has an identity and that
every brand identity contains an essence (DNA or kernel) that is the very core of the brand
(Heding et all, 2009:11)Slide4Slide5Slide6
Brand Essence..(1)Slide7
Brand essence ..(2)