New Mega Meat Stacks - PDF document

Arby’s New Mega Meat Stacks ™ Take Handcrafted Sandwiches to New Heights Protein - R ich Combinations Stack Up in Arby’s Meatiest Limited - T im e - O ffe r ATLANTA ( July 2 8 , 2014) – Today, Arby’s ® delicious pr emium meats are united in restaurants nationwide to form the meatiest limited - time - of fer in company history. Arby’s n ew Mega Meat Stacks sandwiches offer different combinations of five delicious premium meats – roast beef, pepper bacon, turkey, ham and corned beef – in a trio of sandwiches . Available in Arby’s restaurants nationwide for a limited time , the n ew protein - packed Mega Meat Stacks sandwiches include: Triple Stack – turkey, roast beef, pepper bacon, lettuce, tomato and mayo on honey wheat bread. Club Stack – ham, turkey, Swiss chees e, pepper bacon, lettuce, tomato and mayo on a harvest wheat bun. Reuben Super Stack – corned beef and turkey, Swiss cheese, sauerkraut and thousand island dressing on marble - rye bread. “ At Arby’s, the meat makes the sandwich. But in a world of amazing meats, how do you choo se just one , ” said Neville Craw , Arby’s Corporate Executive Chef and Head Meatcrafter . “ Our Meatcraft ™ g oes beyond our famous Roast Beef. The new Mega Meat Stacks sandwiches personify what we do best: delic ious high - quality meat sandwiches . ” Arby’s prides itself on serving many forms of top quality meat . “ Meatcraft ” is the mission and philosophy that will steer the Brand to new heights, evident in everything f rom its approach to creating craveable products to updating the look and feel of its restaurants and evolving the overall guest experience. In addition to their new limited - time - offer , Arby’ s is rolling out a new advertising campaign with the tagline , “ We Have the Meats , ™ ” p a ired with a meat - forward new look on Arbys.com. “ Arby’s - lovers are a diverse group of people, ranging from adventurous eaters to classic roast beef loyalists, ” said Rob Lynch, Brand President and Chief Marketing Officer. “ Our new look and emphasis on Meatcraft brings together everyt hing our guests love about Arby’s: a uniquely Arby’s experience driven by our passion for handcrafted, crav e able sandwiches, sauces and sides that showcase our meats as the heroes we know they are . ” For more information about Arby’s Mega Meat Stack s s and wich es visit www.arbys.com . To join the #Meatcraft conversation visit www.twitter.com/arbys or www.facebook.com/arbys . ### Contact: Jason Rollins, APR Arby’s Restaurant Group, Inc. 678 - 514 - 4219 jrollins@arbys.com Melissa Boss Edelman 404 - 832 - 6775 Melissa.Boss@edelman.com About Arby's Restaurant Group, Inc. Arby's Restaurant Group, Inc. is a leading international quick - service restaurant company operating and franchising nearly 3,400 restaurants worldwide. Arby's was the first nationally franchised, coast - to - coast sandwich chain and has been serving fresh, cr aveable meals since it opened its doors in 1964. The Arby's brand strives to inspire smiles through delicious experiences. We are on a never ending quest for the perfect sandwich, starting with Classic Roast Beef and French Dip to the deli - style Market Fre sh ® line of sandwiches and salads. Visit Arbys.com for more information and to connect with Arby's on Facebook , Twitter , Linked In , Instagram and other social media channe ls.