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Taking Sponsorship from Taking Sponsorship from

Taking Sponsorship from - PowerPoint Presentation

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Uploaded On 2017-05-20

Taking Sponsorship from - PPT Presentation

Mundane to Monumental ACCE 2016 Annual Conference Hosted by Rick Kern MixIt Marketing Wendy Watkins Mind Body amp Business Mundane Monumental Who are these folks Overview Begin with the end in mind ID: 550240

sponsor sponsors benefits sponsorship sponsors sponsor sponsorship benefits mind group ideas mundane find happy fits who

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Slide1

Taking Sponsorship from Mundane to MonumentalACCE 2016 Annual Conference

Hosted by:Rick Kern – MixIt MarketingWendy Watkins – Mind, Body & BusinessSlide2

MundaneSlide3

MonumentalSlide4
Slide5

Who are these folks?Slide6

OverviewBegin with the end in mind.

Why do sponsors sponsor?Who fits? Where do you find them?How do you make them happy and retain them?Slide7

Begin with the end in mind

What is your financial goal with sponsorship?

What

are the qualities of your ideal sponsor?

What

systems work best for you and your sponsors?

How can you be your best to attract ideal sponsors?Slide8
Slide9

Why do Sponsors Sponsor?Media, public relations opportunitiesSocial & corporate responsibility – support communityEmployee and executive engagementPromote brand, product launch,

market expansionNetworkingBuild their business – direct sales opportunities?Because they like the benefits you’re offering!Slide10
Slide11

Who fits?- It’s OK to say NO!The sponsor benefits that you’ve determined support your mission are aligned with sponsor’s marketing/community investment goals

Companies that can help you promote your objectivesCompanies that invest fully in the partnership Companies that take advantage of their benefitsSlide12
Slide13

Where do you find them?Always keep an eye out in the market – media (traditional and social), who’s coming/who’s active/who’s new?“Borrow” ideas from local/regional chambers and your peers

Use industry-specific sponsor resources (IEG at sponsorship.com, Sponsor Park, local industry lists, Sponsorship Insights Group linkedIn group, use an agency) Leverage your relationships…all relationships!Maintain marketing/communication agency relationshipsSlide14
Slide15

Make them happy and get them to return!Customize and be flexible and creative with ideas

OVER deliver on benefits contractedMake it easy for them and make them look goodOffer ownership to sponsors – a program, event, process, asset that they ownConsistent and timely communication, not just when their payment is late!Be a resource to themRecap reports/thank youSlide16

Putting the pieces of the puzzle together.-Count off into groups of 6.-Each group go to your flip chart page.

-Take 3 minutes and write down your ideas.-When you hear the beep, move to the right for 3 more minutes of brainstorming.TOPICSWhat special deliverables, tricks, ideas have you used to retain sponsors?What have you done to successfully customize a sponsorship to fit your needs and a sponsors’ needs?What do you do to recap and report back to a sponsor?Where have you found most success locating new sponsors?What is your response to a potential sponsor when you get a no?What system do you use to successfully track sponsor leads, potential sponsors, sponsors in process, contracted sponsors, benefits/deliverables, and past sponsors?Slide17

In ReviewBegin with the end in mind.

Why do sponsors sponsor?Who fits? Where do you find them?How do you make them happy and get them to return?Slide18

MundaneSlide19

Monumental