FACTSHEET 4 Food and Garden Organics Best Practice Collection Manual Approaches to Communications Information Giving announcing your intent eg a brochure or leaflet in the mail outlining the ID: 595401
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Slide1
Understanding community education and engagement
FACTSHEET 4
Food and Garden Organics
Best Practice Collection ManualSlide2
Approaches to Communications
Information Giving
– announcing your intent, e.g. a
brochure or leaflet in the mail
outlining the
benefits
of
a food and garden collection scheme.
Information Gathering
- a market
research form of
engagement
,
e.g. engaging individuals via interviews
or
questionnaires.
Consultation
- seeking
of views on a prepared proposal, system or plan. There is an intention to listen to responses and
for
amendments to
be
made
.Slide3
New Service Introduction
Pre-launch communications
Information when the service is rolled out
A monitoring and evaluation program
On-going education and communications to householders throughout the life of the collection service.Slide4
Pre-launch communications
Before the scheme:
Provide householders
with information about the new service.
Methods include: information
leaflet, advert or notice informing residents that a new service is being
introduced.
Messages include:
w
hy
the new service is required (the ‘need’)
what
the new service
is, including
types
of organics householders will be able to recycle
when
it will be introduced
who
to contact with queries (for example the number for a helpline, and a website address).Slide5
Information when the service is rolled out
Scheme launch: produce
communications materials to support the launch of the
service, e.g. a
‘service leaflet’
outlining:
how to participate, i.e. dates and frequency of collection, container use etc.
types
of organics
to recycle
who
to contact
with any queries
practical
advice on how to make the most of the system and deal with any potential problems.Slide6
Monitoring and evaluation program
Monitoring
and evaluation program should be considered
before scheme inception to:
establish
a baseline from which outcomes from the scheme can be measured.
identify
the effectiveness of the communication methods used. Slide7
On-going education and communications
It
is
essential
to continue education and communications to householders over regular intervals throughout the life of the organics collection service
.Slide8
NB:
Information in this presentation is taken from the
Food and Garden Organics Best Practice Collection Manual
(2012) published by the Department of Sustainability, Environment, Water, Population and Communities. The full document is available on the department’s website
www.environment.gov.au/wastepolicy/publications/organics-collection-manual