Tommy Skaggs Pacific Lutheran University Tacoma Washington Topics Covered Employer prioritization Set up amp implementation CSO Qualifiers What they are how to set them up Attaching Qualifiers to employers ID: 377624
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Using Qualifiers to Target Specific Audiences
Tommy Skaggs
Pacific Lutheran University
Tacoma, WashingtonSlide2
Topics Covered
Employer prioritization
(Set up
& implementation)
CSO Qualifiers
(What they are, how to set them up)
Attaching Qualifiers to employers
Tips for success!Slide3
Prioritizing Employers
What’s the purpose?
Guide outreach and development efforts
Help insure best use of resources
(staff, time, promotion, budget)
Target invitations for events
Communicate relevant opportunitiesSlide4
Prioritizing Employers
Where to Start
Employer Relations Committee
(Volunteer, Internships, Post-Grad, etc.)
Consider:
Will employers know their priority or will it be internal?
How will you use the priority levels once assigned?
Rewards/Incentives?Slide5
Prioritizing Employers
How PLU Codes Employers
Four Tiers of Priority
(Premier, High, Medium, Low)
Quality of Experience
Level of Engagement
FitSlide6
Prioritizing Employers
Categorizing Employers
Pull “All Active Employer” Report
Have Employer Relations Committee assign prioritiesSlide7Slide8Slide9Slide10Slide11Slide12
Prioritizing Employers
Which Priority Should “This” Employer Be?
Get input and buy in from key people
When in doubt, leave it blank… see what others say
Code lower if unknown
You can ALWAYS edit priority levelsSlide13
CSO Qualifiers
What are they?
Additional coding used to categorize users
Invisible to all users, except Administrators
There is a Qualifiers tab in every profileSlide14Slide15Slide16Slide17Slide18Slide19
CSO Qualifiers
You should use them often!
Think of different situations where you wish you had certain data.
Employer Panels
Niche Employers
How they were referred to you
Invitation list to a Career FairSlide20
CSO Qualifiers
E
vent Invitations
Coded Employers are easy to pull from the group
Easily mix qualifier criteria to narrow your results
Event Invites using Mass E-MailSlide21Slide22Slide23Slide24Slide25Slide26Slide27Slide28
Tips for Success
Other ways to filter communication
Use demographic data already embedded
Check in module!
Event registrationSlide29
Tips for Success
Making the best use of your system
After the initial setup, have ongoing/constant reviews of all data
Consistent approval process
Critically think and have a process to handle suggestions and changesSlide30
Thank You!
Any Questions?
Tommy Skaggs –
skaggsts@plu.eduSlide31
Thank you for attending!
If you have any additional questions, please contact the Support Team or your CRM.
What’s next?
The next session will begin at
4:15pm