7 Figure Blue Print My Secrets to Success - PowerPoint Presentation

Slide1

7 Figure Blue PrintMy Secrets to SuccessDevan Kline, Founder Burn BootcampSlide2

OverviewI am about to share with you the tools you will need to create your own personal training success story… the mind-set, marketing and action plan to help you build a 7 figure income while helping thousands of people live a more fit and healthy lifestyle.Slide3

The Mind Set ShiftThe BBC system is proven and systematic

You are the marketer and fitness is your product

You will get paid what you are worth

You are the best at what you do

You are marketing and selling yourself:

Y

ou are the best, let people know it!

Damaging thoughts about money

Getting rid of your glass ceiling

Positive thoughts and assimilation with BBC

VisualizationSlide4

Reticular Activation Brain System

Find 5 minutes per day everyday to visualize positive thoughts about where you want to be in your life in…

30 Years

10 Years

1 Year

At the end of the day today…

Visualization

I am not qualified

I am not the best at what I do

My clients won’t do thisSlide5

“If you do not tell yourself you are the best, who else is going to believe it?” – Michael JordanSlide6

OUR PHILOSOPHYSlide7

BBC FIT MOMS PHILOSOPHYMindset –

Building mentally tough clientsNutrition –

Whole Foods / Paleo / Macro Nutrition

Strength Training –

Using heavy weights to reach hypertrophy

Burst Training –

The best body-fat burning 15 min. on the planet

Environment – The glue that holds it all togetherWe all have to believe the same thingCreating Community is the MOST IMPORTANT aspect to growSlide8

Information on a pad doesn’t put money in your pockets

Shoot first, think second

Imperfect action is better than no action

Do everything with a purpose

G.S.D. List

Philosophy for Marketing/Sales Slide9

“Alone we can do so little. Together we can do so much.”– Hellen KellerSlide10

BURN BOOTCAMP MARKETINGHow to flood your bootcamps with clients Emails

FacebookBlogs and WebsiteHuman BillboardsSlide11

Marketing: What you need to know

Traditional marketing is dead and goneDirect response marketing will always produce resultsYour email list is king

“like it, try it, buy it” marketing is inexpensive and easy

Becoming a local celebrity is systematic

You have to be a writer/educatorSlide12

Problems with traditional marketingWe are PERSONAL training in group setting/traditional marketing is too corporate and sterile (no personal touch)

Designed To “Look Good” over “Perform Well” = More MoneyToo Many Copycats (Have You Seen Normal Fitness Ads? JOKE!)Cost Way Too Much and Shows No Emotion

I hate this slideSlide13

The BBC Marketing Funnel

“LIKE IT”Getting Burn Bootcamp

Leads For Free

Facebook Likes - Newsletter Opt In - YouTube Views – Instagram/Twitter/

Pintrest

Followers – Comments on Blog Posts – Engagement in Emails – E-Book Downloads – Lunch and Learns – High Website Conversions – Joint Business Ventures – Blogs –

Optimize Google Places - Nutrition Seminars – Guaranteed Free Press Release

“TRY IT”Getting Burn Bootcamp Prospects For Free- Human Billboard Program - Facebook Offers - Newsletter Offers - 14 Day Test Drive – Free Saturday Camps – No/Low Offers – Groupons/Daily Deals - Community Appreciation Week – Transformation Contests– Referral Contests – Beta Programs -

“BUY IT”

Getting Burn

Bootcamp Clients to Pay, Stay, and Refer- Closing 6 or 12 Month Deals – Train With Friends – No/Low Back End Promos – 5x5 Marketing MethodSlide14

What you need to do before you start the marketing funnel

Get yourself set up and poised for success by doing the following:Set up your blog URL.

Example:

www.devanklinefitness.com

Set up your Facebook fan page

Example:

www.facebook.com/burnbootcampSet up your email autoresponder accountGet a MailChimp Account – www.mailchimp.com Set up your EFT systemWe use the MindBody SystemSet up your Instagram/Twitter/PinterestSlide15

What we do for you in the marketing funnel

BBC Provides The Ultimate Support:Your Very Own Burn

Bootcamp

Site (To Customize Yourself)

Example:

www.burnbootcamp.com/huntersville

Your Own Brand with Your Picture In Banner (Social Media Links)

Done-For-You Sales Copy, Upsells, BBC Store and MoreOptimized Email Opt – In (Customize or Use Devan’s Product)Example: www.burnbootcamp.com Industry Leading 35% capture rate (google analytics)14 Test Drive, Saturday Camp, Newsletter Opt In (All to Your Email List)Unconditional 30 Day Money Back Guarantee (Risk Reversal)Master List of Testimonials for Sharing BBC Stories with Your ClientsCompany Wide Promo’s with “Done For You“ Marketing PlansVarious Paid Marketing Support From Royalties

Burnbootcamp.com On/Off Page SEOSlide16

System #1 Email MarketingHow to create a hypersensitive fan base and establish the foundation for wealth Slide17

The Email List Is King

You have be OBESSED with getting emails and nourishing your listYour Goals:To collect 5 – 15 leads per day through various opt in’s

Establishing yourself as the authority on fitness and fat loss in your area

Getting people to know, like, and trust you

Creating a hyper-sensitive email list by killer content

M-W-F emails follow the ninja email marketing protocol

Create irresistible offers to capitalize on your efforts

Exponentially grow your list each monthSlide18

Foundation for Email Auto-respondersYour List Will Never Grow Without Adding and Over-Delivering Value to Your List

Done-For-You Email Auto-Responder Set Up30 Day “Know, Like, Trust” Email Auto -Responder System

Bi – Monthly Referral Generator (2 Emails Every Month)

Ex-Client Reactivation Email Series

14 Day Test Drive Auto-Responders

Free Saturday Camp Auto-RespondersSlide19

Ninja Email Marketing Tacticshttp://theartofsellingfitness.com/Access/?

page_id=6User Name – CharlotteBurn

Password -

cs5HqL&kYJXh

Ton’s of other free stuff on here that is useful for our BBC Business

Credits –

Bedros

Kueilian Inc.Slide20

Email Marketing Wrap UpBy far the most important form of free marketing50% or more of emails are pure content pointing to blog or

youtubeBuilding a loyal list will put legs under your business and allow you to create your own “brand” outside of BBC to create multiple income streams.

Questions?Slide21

System #2 Facebook ProtocolHow to create, build, and grow your Burn Bootcamp

Facebook page to maximize your incomeSlide22

How To Brand and Design Your Facebook Page Largest Pool of Pre-Qualified Prospects Come From Facebook.

Create a Fan Page – www.facebook.com/burnbootcampPictures on Header – Your Face and Client Testimonial

Website in the “About Us” Section

Custom Tabs (YouTube, Success Stories, 14 Day Test Drive Opt In)

Kerry

Burd

–

Kerry.burd@gmail.com (Facebook Specialist) $500Slide23
Slide24

How to Grow Facebook Page For Free Devan’s 5 x 5 Posting Method for Viral GrowthSuccess

StoriesBlog Posts with Rich ContentMotivation From

You

YouTube

“How To”

Videos

Burn Bootcamp

ProtocolSlide25

How to Grow Facebook Page For FreeSuccess Stories

Testimonials are the golden content.There will be a Fit Mom of the Month at Your Location. Share their story each time.Ask your Fit Moms

t

he following questions and have them answer you in a paragraph format: 1. How did you feel before BBC? 2. Why were you skeptical about joining BBC? 3. What results have you achieved (bf%,

wt

, inches)? 4. How do you feel now?

Post their Before and After along with their completed paragraph on all channels of influence, not just Facebook.

Remember that your goal is to convert prospects into leads. Write a blog post on each testimonial giving your insight on their transformation and place a link on your post in the first three lines linking people to your blog. Your optimized opt in will take close their email for you.Slide26

How to Grow Facebook Page For FreeBlog posts with rich content

When creating blog posts always take the “For Dummies” approach. You want to be sure that posts are useful, simple, and provide extreme value that someone can apply to their lives immediately. When writing, assume people do not know anything.

Good Example: 6 Ways To Burn Fat Faster

Bad Example: Metabolic Conditioning Is Good For Your Neuromuscular System

When posting, provide the link within the first three lines of the post.

Remember your goal. Capturing e-mails. It is essential to have a high converting blog opt in. If sending to burnbootcamp.com, our opt ins are industry leading and guaranteed to capture at a high rate.

Ask people to share. You want more followers? Ask for them!Slide27

How to Grow Facebook Page For FreeMotivation from you!

An opportunity for you to open up to people and be vulnerable. When you let people in your life they will “know” you without “knowing you”

Kim Kardashian Example

Give your insight from a philosophical stand point, show people what you stand for, let people into your life at whatever level you are comfortable.

Using Motivational Pictures Here is Good Too…Create Custom Pics on

WordSwag

,

Instaquote, Pic Collage, Etc.Slide28

How to Grow Facebook Page For FreeYouTube ‘How To’ Videos

There is no better way to prove you are the best trainer in your area then creating “how to” video content.Create it once and re-use over and over again.

Place link in the landing screen of the post so people do not have to click “read more” to get to your link.

Create a call to action on every post. “Share”, “LIKE”, “Go here now”.

Create videos much the same way you create blog posts. They can be

interchangable

.Slide29

How to Grow Facebook Page For FreeBurn Bootcamp Protocal

This is a very sneaky tactic. REFUSE to post the Weekly Protocol in your gym. Force clients to go to Facebook to see it. Doing this will cause a constant flow and viral effect.

Use the BBC Weekly Protocol to pump your clients up with some motivation or preface something special you have going on!

There is ALWAYS something you can throw in before and after the protocol. Never simply post it alone with nothing else. Slide30

Other Facebook Posting IdeasPosting about specials you/company is running

Piggy back national news with your opinion (Kraft cuts back on GMO’s)Inspirational emails you get from clients

Displaying your

bootcamps

– posting videos of your

bootcamps

hard at work and doing something fun

Instagram videos for exercise ideasHighlight your clients in bootcamp (take a pic or video of them doing something great)Group picture and tag whole group = automatic viral activityTip: friend all your clients on your personal fb page so you can tag them at anytime. The more tags you can put in each post the betterPost and write on businesses with like clientele. Some joint ventures can form from facebook. Reach out to influential businesses and do some networkingSlide31

How to Grow Your Facebook Page with ADSTwo Major WaysFacebook Sponsored Ads

Optimize Clicks For Website (Squeeze Page, Blog, Mini-Site, Burnbootcamp.com)Optimize Click For Likes (Your Burn Bootcamp Facebook Page)A/B Testing for High Converting Ads

Facebook Boosted Posts

Set a budget on a specific post to get more engagement

Selective – Not necessary on all posts (only really good ones like testimonials)

Cheap Way to Have More People See Your Specials.

$100 Newspaper Ad = 20,000 people ½ of which are males.$100 Facebook Boost = 20,000 – 40,000 people to your prospects.

How To Create and Optimize Your Burn Bootcamp Facebook AdsSlide32

System #3 – Your Fitness BlogHow To Create, Build, and Grow Your Burn Bootcamp Facebook Page to Maximize Your IncomeSlide33

Fitness BlogWHY?Get Found In Search Engines

Get Leads on AutopilBuild a List of Loyal SubscribersBuild a Loyal FollowingBond With Your Market

Position Yourself as an Expert

Sell Info Products (Multiple Income Streams)

Create a Sense of Loyalty

Build a Feeling of Reciprocity

HOW?

Wordpress

and

Semiologic

Plug In

Have a Catchy Opt In (E-Book/Giveaway)

Have a Pop Up Opt In (not annoying)

SEO Friendly URL

Meta Keywords

H1 and H3 Tags (When You Blog)

Know Your Keywords and Use Them

SEO

User –

devankline

PW – di8ym24u

Click for videos

YouTube SEO

User –

CharlotteBurn

PW -

cs5HqL&kYJXh

Click for videoSlide34

Squeeze Page (Mini-Site)What is a Squeeze Page? A squeeze page is designed to “squeeze” an email address from a prospect.

Give away access to rich content in exchange for an email.Only options are to opt-in or leave page.Best opt in percentage.Can do A/B testing on squeeze pages for maximum email capture.

How To Use Squeeze Pages?

Facebook Sponsored Ads – Points to Squeeze Page URL

Use Optimize Press Template to Easily Create Great Squeeze and Sales Pages ($99)

Print, Postcards, Newspaper Ads all point to Squeeze PageSlide35

Squeeze Page (Mini-Site)Slide36

How to get 150 moms to train with you and make six figures in your first 45 days of ownership

System #4 - Human Billboard Client Getting SystemSlide37

What Is the Human Billboard Program?When we open a Burn Bootcamp

location the Human Billboard program is used to recruit moms who we will condition to pay, stay and refer to become lifetime clients. We tell people we are allowing only 50 moms from the community to do this, we expect to get 150, you should want 1,000. All of your effort and hustle that you put in 30 days prior to launching goes into recruiting. You are a coach and you are seeking out players, good players, that you want on your team. This program is scheduled for 30 days of all out effort on your part and letting the companies reputation help you. This is your chance to set up a lifetime of wealth by creating a binding relationship your group of moms. If you follow this program and treat them how you are supposed they will reward you back. This 45 Day Rapid Fat Loss Program is free to as many good clients as you can recruit. The more you close down, the more you will make on the promo. We offer a 6 month contract at $99 which we do not offer to anyone else. You should expect to close 80% of your Human Billboards and make at least $12,000 in one day.Slide38

Prerequisites to starting Human BillboardFacebook Fan Page Set UpYour burnbootcamp.com Subdomain Set-UpYour Blog Opt In

5 YouTube Video’s 5 Blog Post’sAuto-Responders Set Up (Human Billboard + 30 Day “Know Like Trust”Slide39

H.B. Phase #1 - What We doFacebook Marketing Package - $1,000 for 30 Days

Driving People to the Burnbootcamp.com Squeeze Page for Human Billboards.Facebook Sponsored Ads for Likes – Should Expect 1,000 LIKESRun Billboard Launch at All Other BBC LocationsProvide 5000 “Human Billboard” Gorilla Marketing Postcards

Provide 1 Full Spread Newspaper Spread in Local Newspaper

Make Any and All Connections We Can For YouSlide40

Drive People to www.burnbootcamp.com/humanbillboard by:Passing Out 5000 Flyers (Car Method Works Best)Use Your Facebook Posts (Boosting them if you wish)Email Recruiting – A great way to align yourself with influential in

Belly to Belly Recruiting (by far best way)Visit Local Mom Hang Outs: Gymnastics Centers, Soccer Fields, Elementary/Middle/High School, Sports Tournaments, Day Care Pick Up, 5k’s or triathlonsBring Clipboard and Sign Up Sheet – You will have to get 500 names to get 150 GOOD clients.

Try to Recruit in Groups. Moms like to do things together. You will have more success this way.

Belly to belly allows people to see you and your personality.

We tell people only 50 can join, we expect you 150, you should want 1,000.

H.B. Phase #1 - What You DoSlide41

You now have 150 committed Human BillboardsGET THEM RESULTS!Treat them like queens, use the A.P.E. principle every chance you get.Grocery Store Tours, Nutritional Seminars, One on One Nutrition, Bring Chiropractors, Massage Therapists in to your gym for free massages, Take them all out to dinner on the day they sign up!

Call them, text them, do whatever it takes to get them results. Teach them the BBC Fit Moms PhilosophyCondition Them to Be Your Referral ArmyThey are not training for free and are obligated to do a marketing task each week for you.

You’ve Got them…Now What?Slide42

The reason you worked so hard to seek out a specific type of client is to be able to run this system with them. This system is geared towards jump starting word of mouth marketing that will account for 70% of your new clients.Treat them like queens, use the A.P.E. principle every chance you get.Give, give, give! Grocery Store Tours, Nutritional Seminars, One on One Nutrition, Bring Chiropractors, Massage Therapists in to your gym for free massages.

“If you help enough people get what they want, you will get what you want.” – Zig Ziglar

Call them, text them, do whatever it takes to get them results.

Teach them the BBC Fit Moms Philosophy

You are doing all these things for them because you want to help, they WILL reciprocate and be loyal. Create a sense of locking them into a new lifestyle. Moms will thank you, and the best way they can thank you is to tell more moms about what BBC is all about.

H.B. Phase #2 - Creating a Referral Army Slide43

Week 1 – Check Into BBC on FB Twice / Send Endorsed Letter #1 Your ListWeek 2 – Check Into BBC on FB Twice / Invite 10 Friends to do 14 Day Test DriveWeek

3 – Check Into BBC on FB Twice with Writing and Tagging You and the BBC Page In the PostWeek 4 – Check Into

BBC on FB Twice / Write a Google Places Review / Rate the Facebook Page

Week 5 – Check Into BBC on FB Twice

/ Pass Out 25 Gift Cards

Week 6 – Check Into BBC on FB Twice /

Endorsed Letter #2

H.B. Phase #2 - Human Billboard Duties Slide44

Setting Up the Close – Scheduling a BBC Dinner that you commit to paying for the week after the close. Inviting all your clients out to a nice dinner.Human Billboard Email Closing Series 3Thank You!Bad News :(

Link for Human Billboard Special Sign UpDoing everything correctly you will expect to close 90% at $99 rate. All your hard work is about to pay off. 90% of 150 Client = 135 Clients

135 Clients * $99 = $13,365

$13,365 * 9 Months = $120,285

Now you are in a very good place for multiple BBC locations and to repeat the process over again. Each time you do it will get better and better.

H.B. Phase #3 – The Big CloseSlide45

System #5 - Joint VenturesThe Cross Pollination Script (In Person or Email)

You Walk Into the Highest End Hair Salons“Hey, my name is Devan and I am a fitness professional in the area. We have over 6 Bootcamp

locations just for moms and I thought that maybe a lot of your clientele are moms as well. I have a list of over 6,000 (fib if you need) moms in the area on my email list who are very responsive to my advice. I am always looking to give value to my followers and would love to promote you through my page. What could I offer them from you?”

Copy Them on the Email You Send Out

2 Days After Email

“I got a huge response from my list! I was wondering since it seems that my people love your salon, that your people would love my

bootcamp

! I would love to send out an email to your list that told them about my new program. Of course anyone from this salon would be able to come from free. You won’t even have to lift I finger because I already have it written for you. Let’s keep doing this together and create a better business for both of our clients”Ask them to copy you on email. Slide46

System #5 - Joint VenturesWhere Do I Go?ChiropractorsDay Spas

Child Care Facilities Gymnastics CentersChildren’s Sports TournamentsHair SalonsWedding Boutiques

Nail Salon

School’s

Little League Tournaments

How Do I Approach People?

The Building Value for My Clients Approach. Can I promote you?

How can you help them?

Confident and Persuasive

Step Out Side Your Comfort Zone

Do the Things The Least Comfortable For You FirstSlide47

System #6 - How To Become a Local Celebrity How to Draw Attention To Yourself

Take a StandPick a FightGet Picked On

Community Appreciation Week

Nation’s Fitness Appreciation Day

Charity Event’s

Getting and Staying on TV

Getting Free Magazine Write Ups

Guaranteed Free Press Release

Giving Back to the Community

Elementary School Tours

Align Yourself with Influential People

Be a Public Speaker

Get Speaking Engagements

Find Your Media Contacts

Community Outreach…Slide48

System #7 - No/Low Barrier OffersBurn Bootcamp14 Day Test DriveFree Saturday Camp (Open to Public)

6 Week Summer Slim Down28 Day Holiday HoldoutReferral ContentsFitness ChallengesKeys:

Under $100 for entry

No long term commitment

Start and a Finish

Over-Deliver on Service

Looking for Back-End Promo Deal Slide49

System # 8 - Groupons and Other Daily DealsDaily deals will never fail

Best Marketing Tactic For Our BusinessRun one every 3 to 4 monthsAlways Run Back End PromosYou Get Paid for Getting People In Your DoorZero Marketing Costs/Huge Dividends

Build a Business Around Daily Deal Launches

Other Daily Deal Sites

: Living Social, Steep and Cheap, 1Saleaday.com,

Yupster

, Amazon Local, WootSlide50

Why Daily Deals Work So Well For THE BBC Business MODELZero upfront cost (no expense with time or money)HUGE rushes of clients all at once

Huge Opportunity for Back End PromoFlip and Run All New Clients Through “Referral Army Training”Some example daily deals at BBC Lake Norman

Groupon

- Sold 570 units – Back End Promo Locked 87 in One Day – 87 x 115 = 10,005 – 10,005 x 6 months = $60,030

Amazon Location and

Groupon

– 379 sold - Back end promo locked 56 in one day – 60 x 110 = $6,600 - $6,600 x 12 months = $79,200Slide51

System #10 - BBC Referral Rewards Program

Year Around Referral Rewards Program50% off of each month someone refers a 6 or 12 month contract2 Referrals = Free Month

4 = Two Free Months

6 Week Referral Contest

$100 for every referral

7 or More Wins $1,000

Run Same Time as Daily DealSupply $100 to BBC Members to Give Out To Friends

Set Up Table At FacilityKeys:Condition Your Clients That Referrals is Condition of Being a BBC MemberGet Results – Results will bring in more clients than Any Marketing Scheme Possibly CouldThe Check TeaseExample Outcome of 6 Week Referral Contest100 New Clients at $115 for 12 Months = $138,000

100 - $100 Credit to Client = $10,000

100 - $100 Gift Card = $10,000

Net Profit = $118,000 Over 6 WeeksSlide52

System #11 - Lunch and LearnsGo After Big Companies / Take Small Ones

One Goal Only – Get Email AddressesAlways do a demonstration/crowd interactionGreat Way to Get Belly to Belly With People of Influence

Tip: Always have a clipboard to pass around to every one in the crowd. Make sure you are giving 10 minute for it to get around. You can take questions in the meantime.Slide53

System #12 - EventsHealth Fairs Expos

Bridal Showers – Bridal Bootcamp Promo (Special rate for group) – Hit up wedding boutiques for joint venture.Community Out ReachBig Competitive Races (5k and 10k)

Keys To Event Success

You Only Have On Goal (emails)

Bring Your Omron Body Fat Tester

Have Something For Kids

AWESOME NETWORKINGClient Testimonial Book OpenFree Year of

Bootcamp GiveawayHave Clients There With You (Walking and Talking BillboardSlide54

System #14 - Direct MailPost Cards – Charity Events, Human Billboard, New Years Promos Only Business Cards – We provide you with 5,000, Pass Them Out

Lower ROIUnpredictable I have found that passing out flyers on cars works a lot better than spending money for direct mail.Hire some teenagers to do it/Do it yourself

Keys To Successful Direct Mail Campaigns

Never sell off the page

Know How to Write a Compelling Sales Copy

Use Before and After Pictures

Use Your Own PictureUse Direct Response Marketing

Use Two Step Marketing with Clear Call to Action Slide55

F.Y.I Devan’s 6 x 6 Marketing RotationHuman Billboard Always Launches Location – Marketing systems are ran in this order after an initial launch.

Deal of the Day Site (Groupon, Living Social, Amazon)

No/Low Offer (28 Day Fat Furnace Program

)

6 Week Referral Contest

Charity Event

14 Day Test Drive PushFun Challenge / Something For Clients In House OnlySlide56

Sneaky Marketing TricksAlways Wear Burn Bootcamp Gear

Wrap Your CarHave Banner with Client Testimonials Visable to PublicLead Boxes In Your Joint Ventures Locations

Sending Out Multiple Endorsed Letters

Cross Pollination with other Fitness / Health Pros

Christmas/Thank You Cards to Clients

Your Body (Practice What You Preach)

Throw a Party For Your ClientsGive Away Free T-Shirts for Marketing Deeds (Google Reviews, Facebook Reviews, Endorsed Letter)

Click to Explore BurnBootcamp.comSlide57

The Marketing Must Do List1. Always make irresistible

offers2. Don’t be sterile or corporate3. Generate qualified leads4. Build a large, responsive list5. Lower the barrier of entry6. Use social proof –

testimonials

7. Be the expert – niche yourself

8. Use risk reversal – the Money Back Guarantee

9. Create info products for your niche

10. Create direct response websites (burnbootcamp.com)11. Publish a bi or tri weekly newsletter with fresh

content12. Leverage the media – local and national13. Apply Force MultipliersSlide58

Burn Bootcamp Sales

How to close 90% of clients who walk through the doorSlide59

Close Clients Script – Day 1 and 2

Day 1: Introduce yourself immediately with a smile on your face. Ask for their name and ask how they are getting started with BBC. It is crucial to remember the name of your new client. Make them smile a couple times during the workout by encouraging and using name often. Your goal is to make sure they leave happy. Your goal is not to murder someone on the first day.

Say

this during

cool down to your

bootcamp

.

“Very nice job ladies, I appreciate your hard work. (clients name) you did amazing today, keep it up! – Slap everyone high five and personally tell her she did great.

It is important to read different people and cater to all different kinds of personalities.

Use your closers to meet her, welcome her, and encourage her!

Day 2: First thing you do when you see her. Hey (clients name), how do you feel today? Sore at all? Still push her but do not make her go up in weight, quite yet. Preface the fact that you will take care of her if she keeps showing up. Introduce her to others if she had come on her own.

Say this during the workout to the client: “You look much

stronger

today than day one, (clients name

)!” or “That’s much better form, keep listening to form and trying your hardest.”Slide60

Close Clients Script – Day 3 and 4Day 3: Be overly excited to see the client and slap them a big high five

! This should be normal with all clients and you shouldn’t have to think twice about doing this. Saying their name is by far the most important aspect of closing a client. Try to get to know them. Introduce them to a couple new moms who you think they would fit with.

Be a connector

– Your job to create a community of moms. Make sure every body knows every body.

Use the Fitness Pod Style of BBC

– Put new people in small groups where they have to talk and problem solve in order to workout together.

Say

this to the client during warm up : “Glad to see you this morning (clients name)! Three times this week? I am impressed with you! Keep that up and this time next year you will be in crazy good shape!”Day 4: Treat them like they are part of the camp now. Push them as hard as everyone else in camp and hold them accountable. Make them sign up for a Focus Meeting in front of you. You need to get them in to the one on one time to sell them.Say this to the person exercising next to them –“(clients name), you have been killing it the past 3 weeks. Look at the definition in those arms coming out! It’s been only three weeks, right? (Make sure that the prospective client hears you loud and clear)Slide61

Close Clients Script – Day 5 and 6Day 5: Greet the client and let them know that they are doing an excellent job

. Again, be sure to use their name. By now you should never forget. If you did forget, which happens, just ask them again. It is better to get it then to “hey you” them.Say this to the client after workout: “You are doing an excellent

job (clients names)!

Imagine 6 months of doing this type of routine with your work ethic! The sky is the limit for you! (Paint the picture of what they will be in 6 months

)

Make an announcement to the group during workout:

“Commitment and dedication are they key to success. If you commit your body and mind you will change your life! Go eat some good food and take advantage of your workout (give suggestions for food)”

Day 6: Greet them and let them know you appreciate them showing up. You very well may have sold them at this point. They are just waiting for the test drive to be up. This is when they are HOT to buy!End of the Workout: “Hey (Client’s Name), good job today! A group of friends in my 8:00 AM are looking for another person to join our “Train with Friends” program for our lowest rate. They want to set up to sign on Friday, can you do Friday or does another day work better?” Slide62

Close Clients Script Wrap UPBig Time – 90% or more closing ratio

The BBC Closing script is tried, tested, and proven to work if executed perfectly.Soft Sell – 14 Day Test Drive Will Set Them Up, You Just Have To Be YouUsing Call Log

Following Up with Test Drives

Making Deals Happen

Get Comfortable Asking for the SaleSlide63

Controlling Referral ArmyPick 20 of your campers to be “closers”When am I going to see you again?

It get’s easier hang in there!You can do it just like I did (have them tell a quick story)Referrals Are a Condition of Being a ClientBi Monthly

Autoresponder

Handing Referral Checks Out at Camp

Supply them with gift cards

Educate them on the Saturday Camp/14 Day Test DriveSlide64

Writing Sales CopyWhen Do I Write Sales Copy?Fitness Blog

Facebook PostsInstagram PostsSqueeze Pages Direct MailE-mail Newsletter

Never Sell off The Page

Sell Low/No Barrier or Free Giveaways

Structure of Effective Sales Copy

Caputuring

Headline:

Discover How Busy Huntersville Moms Leaning and Toning Up in Only 45 Minute

Benefit Bullet

Benefit Bullet

Benefit Bullet

Create Urgency:

There are only 20 spots so do not miss out!

Clear call to action:

Go to burnbootcamp.com right now to lock in your spotSlide65

Taking calls / answering emailsWhen you get an email inquiry call or email IMMEDITATELY. The longer you wait

the lower your chances of making the sale.Always close the two week test driveNever give pricing over the phoneNever ask a “yes or no” question when you get off with them

Ask “So what day will you plan on starting your test drive?”

Not “Are you going to sign up?”

Always get email address over the phone in the BBC call log.Slide66

The Big CloseThree Step Email Series to Big CloseFacebook Boosted PostFacebook Sponsored Ad Campaign

Press Referral Rewards ProgramOne Time Irresistible Offers (One Day Only Sale)Release Testimonials Sandwiching the PromoSlide67

The Bootcamp Round Up / Make DealsMake an announcement at the end of a workout.

“Anyone who is a 14 day test drive, groupon, or living social please come see me after camp!”“Okay ladies, I have had a lot of interest in making a group for our “Train with Friends” rate which is our lowest rate. I wanted to just give you the opportunity to get in at a good rate with us”

“Put Your Email on this sheet and I will contact you about the details”

Always be in sales mode after camps. Answer as many questions as you can and bring up joining BBC as much as possible.

If someone wants to give you their money TAKE IT!

If someone wants to sign up, make them do it NOW! Close them while they are hot!