Evaluating the performance of demographic targeting using gender in sponsored se - PDF document

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Evaluating the performance of demographic targeting using gender in sponsored se
Evaluating the performance of demographic targeting using gender in sponsored se

Evaluating the performance of demographic targeting using gender in sponsored se - Description


Jansen Kathleen Moore Stephen Carman College of Information Sciences and Technology The Pennsylvania State University United States article info Article history Received 8 December 2011 Received in revised form 12 May 2012 Accepted 25 June 2012 Ava ID: 1238 Download Pdf

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