Evaluating the performance of demographic targeting using gender in sponsored se PDF document

Evaluating the performance of demographic targeting using gender in sponsored se PDF document

2014-09-24 94K 94 0 0

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Jansen Kathleen Moore Stephen Carman College of Information Sciences and Technology The Pennsylvania State University United States article info Article history Received 8 December 2011 Received in revised form 12 May 2012 Accepted 25 June 2012 Ava ID: 1238

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