Evaluating the performance of demographic targeting using gender in sponsored se
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Evaluating the performance of demographic targeting using gender in sponsored se

Jansen Kathleen Moore Stephen Carman College of Information Sciences and Technology The Pennsylvania State University United States article info Article history Received 8 December 2011 Received in revised form 12 May 2012 Accepted 25 June 2012 Ava

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Evaluating the performance of demographic targeting using gender in sponsored se




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