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Evaluating the performance of demographic targeting using gender in sponsored se

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Jansen Kathleen Moore Stephen Carman College of Information Sciences and Technology The Pennsylvania State University United States article info Article history Received 8 December 2011 Received in revised form 12 May 2012 Accepted 25 June 2012 Ava

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Evaluating the performance of demographic targeting using gender in sponsored se

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Jansen Kathleen Moore Stephen Carman College of Information Sciences and Technology The Pennsylvania State University United States article info Article history Received 8 December 2011 Received in revised form 12 May 2012 Accepted 25 June 2012 Ava ID: 1238 Download Pdf

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