FindItNowcom Ambika Shetty Problem Statement How can we create a space which is a onestopshop where consumers can find a particular fashion apparel without having to go to various websites to find the product ID: 771834
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FindItNow.com Ambika Shetty
Problem Statement How can we create a space which is a one-stop-shop where consumers can find a particular fashion apparel without having to go to various websites to find the product?
Solution To All Your Problems!! FindItNow.com
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User Work Flow
Market Sizing
Who?!
People who are keen on finding a particular piece of apparel People who shop once every 4-6 weeks People who like to stay up to date with the latest trends but don’t have the time to do so!
Customer Interviews How do you go about finding something you like online? What applications do you use? Which features would you like to add to this application? What can make your online shopping experience frictionless?
Common Theme People are keen on finding an apparel/accessory but don’t know how Some people actually enjoy the process of doing their research and finding something they like
Customer Personas
Key Assumptions Users need a seamless means of shopping for apparel online People tend to use applications they have heard of or seen other people use Stores will be willing to collaborate with this product Deals/promotions would motivate people use the application more Reliable reviews/good shipping options add value to products
Minimum Viable Product as a Process Will people even want to use the app? Validating MVP: By creating a mock-up of the product, a subset of the customer persona will be given proof of concept and asked close ended questions surrounding the use of the product
Other Minimum Viable Product as a Process What if people never come to know of my app? Will customers return to use my app? Will other companies be willing to collaborate with the product?
Metrics Number of users who enter search and immediately enter second search query Number of users who click on the first few links Number of users who abandon sign up process & and what point Number of users who go to trending page and click on blogger profile links Number of users who use sort/filter option
Product Road Map
Take-Aways from Class Good PMs are great communicators Begin discussion before a meeting that involves major decision making It is important for PMs to be fairly technical Product roadmaps helps communicate product direction to all stakeholders User metrics helps with MVP and keeps your product linked to the real world Implementing scrum methodology