If a PR Initiative was mentioned in a story it was Nearly ten times more likely to be desirable Twice as likely to contain a key message Nearly ten times less likely to contain an incorrect or negative message ID: 271349
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PR presence drove better coverage across the board in Top Tier publications
If a PR Initiative was mentioned in a story it was:
Nearly ten times more likely to be desirable.
Twice as likely to contain a key message
Nearly ten times less likely to contain an incorrect or negative message
Thirteen times more likely to contain a positive endorsement
Ten times more likely to contain a desirable visual