amp THE VIKES NATION EXPERIENCE AT UVIC Rob Mackay Marketing amp Engagement Manager Meghan Taylor Vikes Nation Executive Ambassador WHY VIKES NATION CHANGE THE CULTURE ON CAMPUS WELCOMING AND FUN ENVIRONMENT ID: 634106
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VIKES NATION
STUDENT ENGAGEMENT
&
THE VIKES NATION EXPERIENCE AT UVIC
Rob Mackay
Marketing & Engagement Manager
Meghan Taylor
Vikes Nation Executive AmbassadorSlide2
WHY VIKES NATION?
CHANGE THE CULTURE ON CAMPUS WELCOMING AND FUN ENVIRONMENTGAIN MORE BRAND AWARENESS, PARTICIPATION, AND SALES FOR RECREATION PROGRAMS AND VARSITY EVENTS“THIS IS OUR CREATION, WE ARE VIKES NATION!”Slide3
VIKES NATION DEFINED
DEFINITION: VIKES NATION IS AN INCLUSIVE COMMUNITY THAT IS COMMITTED TO AND PASSIONATE ABOUT THE UNIVERSITY OF VICTORIA, IT’S VIKES TEAMS, AND ACTIVE HEALTHY LIVING.SOCIAL MEDIA ENGAGEMENT WITH UMBRELLA BRAND OF #VIKESNATIONVARSITY & RECREATION EVENTSON-CAMPUS ENGAGEMENT ACTIVITIES HIGHLIGHTING HEALTHY LIVING + RAVING FANSSlide4
AWARENESS
ENGAGEMENTIN 2015, 83% OF CAMPUS AWARE AND 43% ENGAGEDGOAL IS 100% AWARENESS & 100% ENGAGEMENTSlide5
THE DIFFERENCE
STATS SINCE LAUNCH IN 2012# OF EVENTS THIS YEAR = 20 (UP FROM 10)# OF STUDENTS ENGAGED LAST YEAR = 14,955 (UP FROM 3,520)
AVERAGE # OF STUDENTS PER EVENT LAST YEAR = 748
(UP FROM 350)
# OF AMBASSADORS THIS YEAR =
80
(UP FROM 13)Slide6
GENERAL MARKETING
WE USE THE FOLLOWING TOOLS TO MARKET OUR BRANDSPIRIT PACKS X 3,500VIKES NATION SCHOOL SPIRIT MESSAGING IN RADIO ADSBUS AD CAMPAIGN SHOWCASING ATHLETICS + RECREATIONUVIC BOOKSTORE GEAR + BUS LOOP BANNERSEVENT POSTERS + SIGNAGE
BRANDED PROMO TENTS AT QUAD ON CAMPUS 15 TIMES PER SEMESTERSlide7
SOCIAL MEDIA MARKETING
WE USE THE FOLLOWING TOOLS TO MARKET OUR BRAND#VIKESNATION ACROSS ALL @UVICVIKES AND @VIKESREC CHANNELS@VIKESNATIONOFFICIAL INSTAGRAMVIKESNATION SNAPCHATTHUNDER THE MASCOT FACEBOOK PAGE – HOST OF OUR EVENTSSlide8
VIKES NATION EVENTS
THUNDERFESThttps://www.youtube.com/watch?v=0tmZgxSJfcASlide9Slide10
VIKES NATION EVENTS
DAYS OF THUNDERhttps://www.youtube.com/watch?v=JbAwHrO6eqISlide11
VIKES NATION EVENTSSlide12Slide13
VIKES NATION EVENTS
YOGA RAVEhttps://www.youtube.com/watch?v=5hYmVwSiJ4oSlide14
VIKES NATION EVENTSSlide15
VIKES NATION EVENTSSlide16
VIKES NATION AMBASSADORSSlide17
HOW IT STARTED
2013 // RES VLC = 7 STUDENTS2014 // AMBASSADOR PROGRAM YR. 1 = 30 STUDENTS2015 // AMBASSADOR PROGRAM YR. 2 = 100 STUDENTS2016 // AMBASSADOR PROGRAM YR. 3 = 80 STUDENTSSlide18
WHO ARE WE?
A GROUP OF STUDENTS THAT ARE COMMITTED TO IMPROVING AND ENRICHING OTHER STUDENTS’ LIVES THROUGH SCHOOL SPIRIT, ENGAGING IN HEALTHY BEHAVIOURS, AND CREATING A BLUE & GOLD ATMOSPHERE AT ALL VIKES NATION EVENTS AND ACROSS OUR CAMPUS.Slide19Slide20Slide21Slide22
THE COMMITMENT
2 SHIFTS PER MAJOR WEEK (REQUIRED)VARIOUS OPPORTUNITIES“Coaching”Slide23
EVENT WEEK EXAMPLE
DODGE IN THE DARKEVENT DAY PLAN IN PLACE VIA LEAD EXECUTIVES OVER SUMMER45 HOURS AT PROMOS PRIOR TO EVENTSOCIAL MEDIA PUSH ON ALL CHANNELS W/ COUNTDOWN + VIDEO
32 AMBASSADORS WITH 165 HOURS VOLUNTEERED AT EVENT TO MAKE IT HAPPEN400 STUDENTS ATTENDING AND FULLY ENGAGED
POST-EVENT VIDEO AND / OR PICTURES POSTED WITHIN 5 DAYSSlide24
STUDENT DEVELOPMENT
CAS STANDARDS ARE INTEGRATED WITHIN AMBASSADOR PROGRAM WHICH ARE CONNECTED TO UNIVERSITY PRIORITIES + MISSION1 LEARNING OUTCOME PER GROP WHICH IS MEASURED FOR SUCCESS AT END OF EACH SEMESTERSlide25
STUDENT
DEVELOPMENTVikes Nation Ambassadors-At-Large who log 10 or more hours on MyVolunteerPage will be able to implement interpersonal skills in a public setting as demonstrated by an assessment rubric used during an ambassador meeting at the end of the school year in March. Vikes Nation Specialized Team Members who are assigned a personal project within their team will be able to employ organizational skills as demonstrated by an assessment rubric used during an ambassador meeting at the end of the school year in March. Vikes Nation Team Leads who perform Coaching 5 times will be able to confidently have coaching conversations with their teams as demonstrated by an assessment rubric used during an ambassador meeting at the end of the school year in March.Slide26
Create sustainable learning outcomes that will help guide our programming for the Vikes Nation Ambassador Program and help define and improve what our students are gaining from being part of it.
VISION
Limited time to dedicate to project
Challenges
Learning opportunities are an enormous opportunity to anchor the Vikes Nation Ambassador Program and keep us on track for continuous improvement.
Opportunity
Tough to keep messaging “fun” for students
CHALLENGES, OPPORTUNITY, VISION
Limited time to train other staffSlide27
LEARNINGS SO FAR
Keeping it focusedKeeping it simpleBeing ok with starting smallGetting meaningful data to build on
Use summer to plan them out (ours are in process of changing for 2017-18 year!)Slide28
QUESTIONS?