Oriented Marketing Dictionary for Students of Business Regina Göke WU V ienna 8 April 2011 Previous Research Resources Other Existing Resources on the learnwu ID: 810517
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Slide1
How to Design a User-Oriented Marketing Dictionary for Students of Business
Regina
Göke
WU V
ienna
, 8 April, 2011
Slide2Previous Research Resources
Slide3Slide4Other Existing Resources on the learn@wu PlatformGerman marketing glossary
English EBC I
glossary
Slide5Planning process
Slide6Target Users and their Needs
Students
of
(
International
)
Business
Administration
, Economics and
Social
Sciences
may
use
the
dictionary
to
acquire
new
concepts
to
verify
and
enrich
their
knowledge
to
translate
terms
into
a
foreign
language
to
write
texts
in
their
own
or
a
foreign
language
as
a
tool
when
doing
exercises
on
the
e-
learning
platform
Slide7What information is required?
language
exercises
language
exercises
Other
exercises
Slide8Where should the dictionary be available?
What
could
the
result
look
like?
Slide9Final remarks and future plans
Slide10Dr. Regina GökeAssistant ProfessorDepartment of Foreign
Language Business Administration
Institute
for
Romance
Languages
Tel: +43 (0)1 31336 4730
Email: regina.goeke@wu.ac.at
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